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Productize Podcast

100 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 38 ratings

Productize Podcast is the place for productized services entrepreneurs to hear interviews and case studies from others who are growing and scaling client services with the productized service (a.k.a. productized consulting) business model.

Whether you're freelancing or you've grown a digital agency this podcast pulls out the juicy details on how folks have successfully transitioned from trading dollars for hours to truly scalable businesses.

Hosted by Brian Casel, a multi-time founder and leader of the Productize & Scale community. Since 2013, this has been THE place to learn about productized services and connect with thousands of others in client services who are doing the same.

Join us!

Careers Business productize productized service consulting freelancing business startups entrepreneurship marketing sales
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Episodes

Introducing the new owner of Productize

February 17, 2022 10:01 - 46 minutes - 73.1 MB

Exciting news! The Productize brand has been acquired by long-time Productize community-member, Sam Shepler 🎉 In this episode, you’ll hear Brian and Sam talk openly...

What “Productizing” (really) means in 2021

January 20, 2021 11:00 - 21 minutes - 29.8 MB

In this solo episode, I share the audio of my new workshop called What “Productizing” (really) means in 2021.  In this talk, I share 3 new...

Developing Your Expertise & Turning it into IP w/ Philip Morgan

January 13, 2021 11:00 - 24 minutes - 34.2 MB

This is my conversation with Philip Morgan who helps independent consultants thrive.  Philip has become known as an expert when it comes to positioning your services as...

Launching a Daily Video Content Service w/ Sean McCabe

January 06, 2021 11:00 - 54 minutes - 74.4 MB

Today I’m talking to Sean McCabe, the founder of Daily Content Machine, a productized service which cuts your long-form video content into 7 “clippable moments” (as...

Taking a break to focus

September 30, 2020 11:00 - 6 minutes - 8.56 MB

Hey listeners — Just a quick episode to announce today that I’m taking a break from new episodes of the Productize Podcast for a little...

[92] A Community-Based Approach to Lauching Your Next Act w/Dan Andrews

September 25, 2020 10:00 - 51 minutes - 70.4 MB

In this interview I talk to Dan Andrews of of well, a lot of things! He is the co-founder of Dynamite Jobs, the co-host of...

[91] Solving the WordPress Developer as a Service Problem w/ Jordan Johnson

August 26, 2020 10:00 - 46 minutes - 64.1 MB

In this interview I talk to Jordan Johnson of RipplePop. RipplePop is a Productize service model that may sound familiar, but it has a twist....

[90] Running Lean With Multiple SaaS w/ Mike Rubini

August 19, 2020 10:00 - 58 minutes - 80.7 MB

In this interview I talk to Mike Rubini of Rubini Solutions. Mike Rubini is a Jazz Musician turned entrepreneur. He currently runs over 5 SaaS...

[89] Tackling a Marketplace Service w/ Foti Panagiotakopoulos

August 12, 2020 10:00 - 50 minutes - 69.9 MB

In this interview I talk to Foti Panagiotakopoulos of Growth Mentor. Growth Mentor is a marketplace model with a community foundation for helping you level...

[88] Physical goods and universal fundamentals w/ Mike Gammarino

August 05, 2020 10:00 - 49 minutes - 67.7 MB

In this interview I talk to Mike Gammarino of Bluprint Partners. Mike founded Bluprint Partners in 2017 to help emerging eCommerce brands build operations that...

[87] Building, Selling, and Acquiring Productized Service Businesses w/ Tyler Gillespie

July 29, 2020 10:00 - 74.7 MB

In this interview I talk to Tyler Gillespie of Applause Lab and Proofreading Pros. Applause Lab is a video testimonial service focused on eCommerce businesses,...

[86] Creative Outreach Ideas for B2B Consulting w/ Marc McDougall

July 22, 2020 10:00 - 76.9 MB

In this interview I talk to Marc McDougall of Clarity First Consulting. Marc has been working as an independent CRO consultant for about 6 years...

[85] A Productized Service in the Making w/ Will King

July 15, 2020 10:00 - 104 MB

Hi ?, my name is Will King and I actually help write the show notes so I figured we could switch up the format for...

[84] Using Productized Consulting as a Pathway into SaaS w/ Ward Sandler

July 08, 2020 10:00 - 74.7 MB

In this interview I talk to Ward Sandler of MemberSpace. A platform agnostic membership tool that makes growing a membership business a no brainer. In...

[83] Scaling Sales & Onboarding for a Niche SaaS w/ Aaron Kassover

July 01, 2020 10:00 - 85 MB

In this interview I talk to Aaron Kassover of AgentMethods, a website builder and suite of marketing tools built for Insurance Agents. After having his...

[82] Going Full-Time on a SaaS While Growing a Podcast w/ Jane Portman

June 24, 2020 10:00 - 73.7 MB

In this interview I talk to Jane Portman of UI Breakfast (podcast) and Userlist (SaaS). UI Breakfast is a podcast with a rockstar line-up of...

[81] An outbound sales process for client services w/ Rich Staats

June 17, 2020 10:00

In this interview I talk to Rich Staats of Secret Stache, a development agency purely focused on partnerships with Creative Agencies. Rich takes us through...

[80] From Upwork to Six-Figure SEO Productized Service w/ Marcin Chirowski

June 10, 2020 10:00

In this interview I talk to Marcin Chirowski of Growth Turn, a productized SEO service focused on B2B SaaS companies. Marcin explains how he went...

[79] The power of a process first approach w/Joel Klettke

June 03, 2020 10:00

In this interview I talk to Joel Klettke of Case Study Buddy, a productized service delivering world class case studies. They run the whole process...

[78] Productizing business critical services w/Belinda Jacobs

May 27, 2020 10:00

In this interview I talk to Belinda Jacobs of Tech Packs Co. A productized service that helps product businesses create the technical packet (aka blueprint)...

[77] A localized video service…sold everywhere

May 20, 2020 10:00

In this interview I talk to Sam Shepler of Testimonial Hero, a video production service. They create high quality testimonial videos for B2B software companies...

[77] – A localized video service…sold everywhere

May 20, 2020 10:00

In this interview I talk to Sam Shepler of Testimonial Hero, a video production service. They create high quality testimonial videos for B2B software companies...

[76] Going ‘premium’ in the podcasting space w/ Harry Morton

May 13, 2020 10:00

In this interview I talk to Harry Morton of Lower Street, a premium podcast production service. With a focus on businesses and brands, Lower Street...

[75] Software WITH a Service in the SEO space w/ Lindsay Halsey

May 06, 2020 10:00

In this interview I talk to Lindsay Halsey of Pathfinder SEO, a software WITH a service offering guided SEO coaching with the toolkit needed to...

[74] Flipping a web design service on its head w/ Jared Gold

April 29, 2020 10:00

In this interview I talk to Jared Gold of Website by Tonight, a productized service for creating websites on Squarespace live over screen share. Instead...

What to expect from Productize Podcast in 2020

April 22, 2020 10:00

It’s back! My Productize Podcast is back on the air in 2020. In this brief re-introduction I’ll share: The story behind the refreshed design &...

[73] From Freelance Designer to Full-Time on Digital Products w/ Laura Elizabeth

September 05, 2018 10:00

Today I’m talking to Laura Elizabeth. She is the creator of Client Portal, as well as Design Academy. Client Portal is a WordPress plugin that gives...

[72] Bootstrapping SaaS for Teams w/ Henry Poydar (Status Hero)

August 15, 2018 10:00

Today I’m talking to Henry Poydar. He is the founder of Status Hero, a little SaaS app tool for teams who need to get status...

[71] Serving Your Own People With a Solo Productized Consulting Service w/ Meg Cumby

August 01, 2018 10:00

Today I’m talking to Meg Cumby, from Meg Cumby Consulting. She is running a solo productized consulting service. She offers testimonials and case studies as...

[70] Scaling a Facebook Ads Agency by Staying Solo w/ Vincent Nguyen (Growth Ninja)

July 25, 2018 10:00

Today I’m talking to Vincent Nguyen (pronounced like win). He is the founder of Growth Ninja. That’s a Facebook Ads productized service. This is a very technical...

[69] Building Products for Product People w/ Janna Bastow

July 18, 2018 10:00

Today I’m talking to Janna Bastow. She is the co-founder of ProdPad along with Mind The Product. Janna is a Product Manager by trade and...

[68] Traction & Growth in WordPress Maintenance as a Service w/ Joe Howard

July 11, 2018 10:00

SPECIAL WP BUFFS DISCOUNT FOR PRODUCTIZE LISTENERS Insert PRODUCTIZEPOD at the checkout for any of the WP Buffs productized services CLICK HERE Today I’m talking...

[67] Scaling a Niche Web Design Service w/ Dustin Overbeck (Town Web)

July 04, 2018 10:00

Today I’m talking to Dustin Overbeck. He runs TownWeb, a web design and hosting service focused on town municipalities. It’s fascinating hearing someone selling to...

[66] Growing Multiple SaaS Products in Parallel w/ Ryan Buckley

June 27, 2018 10:00

I met Ryan Buckley at MicroConf 2018. Ryan’s story is of the roller-coaster kind. He is the founder of 3 different small SaaS that he...

[65] Agency Matchmaking as a Service w/ John Doherty

June 20, 2018 10:00

Today I’m talking to John Doherty, from GetCredo.com. Credo is an interesting marketplace where if you need SEO services for your business they will match...

[64] Designing a Better YouTube (as a SaaS) w/ Jason Schuller & Chris Molitor

June 13, 2018 10:00

Today I’m talking to a friend of mine, Jason Schuller. We go back to the times of WordPress themes when he ran Press75, one of the...

[63] Growing a SaaS from 0 to 5000 Photographer Customers w/ Nate Grahek (Sticky Albums)

June 06, 2018 10:00

Today I’m talking to Nate Grahek from StickyAlbums.com and Sticky.blog. He offers products for professional and prosumer photographers business owners. Nate shares lots of interesting tactics he used over the...

[62] How Allan Branch Turned a Crazy Project Into a YouTube TV Show

May 30, 2018 10:00

It’s always fun to catch up with Allan Branch from LessAccounting and LessEverything. He’s been involved in all sorts of different interesting business. This year Allan and his family bought a...

[61] Using Humor in Copywriting w/ Lianna Patch

May 23, 2018 10:00

Today you’re going to hear my conversation with Lianna Patch from Punchline Copy and SNAP. Lianna is a copywriter that writes funny sales copy, and focuses working with SaaS and...

[60] Learning to Code (And Buy) Your Own Businesses w/ Ryan Kulp

May 16, 2018 10:00

Today you’ll hear my conversation with Ryan Kulp. I stumbled upon his stuff while I was googling as I’m trying to learn to code this year. He wrote a great...

[59] Software Testing as a Service… And a Community w/ Rosie Sherry

May 09, 2018 10:00

Today I’m talking to Rosie Sherry. She runs Ministry of Testing, a thriving community for software testers. Software testers are people who test software application and websites. They test the...

[58] How to Manage a Software Product Dev Process w/ The Carthook Team

May 02, 2018 10:00

Today I’ve got a unique one because this episode is cross posted from my other show Bootstrapped Web, co-hosted with Jordan Gal. Jordan is the co-founder of Carthook, a product...

[57] Building a “Minimal” Business With “Minimal” SEO w/ Dan Ray

April 25, 2018 10:00

Today I’m talking to Dan Ray from Ray Digital Marketing and DanRay.me. He is a Search Engine Optimization (SEO) and, specifically, a link building specialist. Link Building, building links back...

[56] Building a Service That Keeps You Healthy & Productive w/ Dr. Alexis Shields

April 18, 2018 10:00

Today I’m talking to Dr Alexis Shields. She is a physician and she offers a really interesting productized consulting service where she takes a personalized approach to optimizing your health....

[55] Building Software for Hiring Software Engineers w/ Vincent Woo

April 11, 2018 10:00

Today you’re going to hear my conversation with Vincent Woo. He is the founder of CoderPad.io, a software that helps companies hire Software Engineers. The software is pretty cool. I,...

[54] Automating a SaaS to World Traveling w/ Brandon Pearce

April 04, 2018 10:00

Today you are going to hear my conversation with Brandon Pearce. He is running a couple different things. Brandon is the founder of Music Teacher’s Helper, a SaaS niched down...

[53] The Art of Great Copywriting w/ Sean D’Souza

March 21, 2018 10:00

On the show today, Sean D’Souza, the well-known copywriter and marketing “thinker” from PsychoTactics. He has a membership site called 5000bc and he’s most well known for his incredible book...

[52] How Nathan Barry 10x’d ConvertKit

February 21, 2018 11:00

Got a good one for you today, I’m talking to Nathan Barry, founder of ConvertKit. Nathan runs an impressive self-funded business for a long time now. Nathan started with info-products,...

[51] Growing an Amazon-Focused Agency w/ Kiri Masters (Bobsled Marketing)

February 14, 2018 11:00

Got a really good one today with Kiri Masters. She is the founder of Bobsled Marketing. You’re not going to forget that name, it’s… hey, the Bobsled Team! They are...

[50] Pricing… Intelligently w/ Patrick Campbell (ProfitWell)

February 07, 2018 11:00

You are going to hear my conversation with Patrick Campbell, founder of ProfitWell and Price Intelligently. Patrick helps companies price intelligently, and his companies mix services with software products or...

Guests

Jane Portman
1 Episode
Sean McCabe
1 Episode

Twitter Mentions

@brennandunn 4 Episodes
@uibreakfast 3 Episodes
@joelklettke 2 Episodes
@singlefounder 2 Episodes
@shpigford 2 Episodes
@samshepler 2 Episodes
@jordangal 2 Episodes
@belindaajacobs 2 Episodes
@robwalling 2 Episodes
@copyhackers 2 Episodes
@philip_morgan 2 Episodes
@russperry 2 Episodes
@johnonolan 1 Episode
@kylmbrown 1 Episode
@megcumby 1 Episode
@joshfrank 1 Episode
@aaronkassover 1 Episode
@mandiellefson 1 Episode
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@josephhhoward 1 Episode