[61] Using Humor in Copywriting w/ Lianna Patch
Productize Podcast
English - May 23, 2018 10:00 - ★★★★★ - 38 ratingsCareers Business productize productized service consulting freelancing business startups entrepreneurship marketing sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today you’re going to hear my conversation with Lianna Patch from Punchline Copy and SNAP. Lianna is a copywriter that writes funny sales copy, and focuses working with SaaS and...
Today you’re going to hear my conversation with Lianna Patch from Punchline Copy and SNAP. Lianna is a copywriter that writes funny sales copy, and focuses working with SaaS and ecommerce companies.
I met Lianna at MicroConf Vegas where she gave a really good talk about humor in copy.
I find fascinating when people take a creative skill and merge it with a freelancing or productize service career in some sort of marketing service like copywriting.
We talk about tips when using both research and data-driven insights with humor to resonate more with your target audience, her stand-up and comedy background, and how she productized her copywriting consulting.
Enjoy!
Episode Notes
[4:15] How Lianna came to mix copywriting with humor. Systematizing the discovery of a client’s style.
“There’s a lot of things that work on the same level between improv and copywriting, like the rule of 3.”
“What was going on in your life that brought you to solve this problem?”
[16:19] Principles to include humor in the copy. Including Easter-eggs in the text. How a typical project looks like.
“When I’m making jokes on a piece of copy I never want to sacrifice the message of the copy itself.”
[23:41] What kind of humor works best to each audience. How it is a outsourcing copywriting. Working side by side with the designer.
“Design needs to support copy and vice-versa.”
[30:28] How Lianna is getting her clients. The importance of a fast turnaround. The buy-my-day model and the credits model.
“Audit all your copy assets for the word we where in fact it should say you.”
PS: If you know of someone who has an interesting story or angle that you think would make for a great episode here in the Productize Podcast, I’ll really appreciate if you suggest them at www.productizepodcast.com/suggest.
Links
Lianna Patch on Twitter
Lianna Patch’s companies, Punchline Copy and SNAP
Lianna’s talk at MicroConf
MicroConf Vegas
Joanna Wiebe from Copy Hackers on the Productize Podcast
Etsy
Balsamiq
Case Study Buddy