[70] Scaling a Facebook Ads Agency by Staying Solo w/ Vincent Nguyen (Growth Ninja)

Today I’m talking to Vincent Nguyen (pronounced like win). He is the founder of Growth Ninja. That’s a Facebook Ads productized service. This is a very technical...

Today I’m talking to Vincent Nguyen (pronounced like win). He is the founder of Growth Ninja. That’s a Facebook Ads productized service.

This is a very technical interview. We dive deep into the nitty-gritty of running a service.

We talk about how he work with clients, how he structured his service, and his unique pricing model for this kind of service.

Enjoy!

[2:27] Performance-based pricing model.

“Growth Ninja is a performance-based Facebook Ads company.”

[8:42] How Vincent chooses and identify his clients. Why someone would outsource Facebook Ads.

“Time is finite. Facebook Ads is a full time job. If you are doing it in-house you’re at the mercy of an opportunity cost.”
“Scaling is the most difficult part of Facebook Ads. People wonder why doing great spending $100 a day, they add a zero and performance goes down.”

[12:56] Examples of a scaling problems and counter-intuitive challenges. Optimizing for Facebook whims.

[19:36] Strategy to start a campaign with Facebook Ads.  What to show first time to a complete stranger.

“My first priority is to make cold traffic work as soon as possible.”
“If only do warm traffic, how are you going to scale?”

[24:05] Thoughts on servicing B2B vs B2C companies.

“One question I always ask is what is do you know your expected revenue per lead?”

[27:23] How Vincent started Growth Ninja from a dinner with Neil Patel. The story of his video for a position in Empire Flippers.

“When I started Growth Ninja my mindset was so messed up. I wasn’t even taking it seriously for the few first months.”
“I thought about GN as a company from day 1. I knew that that’s so much more powerful angle with lot more credibility.”

[38:04] The day-to-day of a solo operator. Time spent in administrative, analysis, and creative.

“In year 2 I started to realize that my expertise wasn’t in everything.”
“You have to be careful when you are trying to push someone past what comfortable with their own business because their identity it’s their brand.”

[44:11] Logistics to get payed with a performance-based model. Issues with attribution.

[47:18] What to keep in mind about Facebook Ads in 2018.

“Don’t panic. It’s been on seemingly apocalyptic mode since I’m working on this.”

Vincent Nguyen on Twitter
Vincent Nguyen’s company, Growth Ninja
Vincent Nguyen’s blog, Self Stairway
Facebook Ads
Vincent on the Tropical MBA podcast: first and second episodes
Empire Flippers
Neil Patel
Michael Hyatt
Vincent’s video for Empire Flippers