5 Rules To Repurposing Your Content

 A brand mentor of mine once said “You’re doing your audience a favor by repeating yourself.” 

What does it mean to repurpose content?

It’s really the practice of determining your best performing content and recycling and reusing it. I’m not saying that you should copy and paste the exact same content every single day. Instead, focus on what is working, what is resonating with your audience and create more of that type of content. 

Why should you repurpose your content?

Simpler

Why work harder when you can work smarter? This is 100% true. When you are repurposing content, it makes everything so much simpler. You’re able to really focus on a few main topics or points in your business that you want your clients to understand and can create to just those simple things. This is really where you get off of that hampster wheel of content creation. 

Easier to Understand

Too much new content for your audience can be overwhelming. It’s like drinking water from a firehose. You don’t want to drown your audience. However, if you keep repeating the critical things they need to know, they’ll actually start to grasp these concepts.

Stand out as a brand authority

Repeating your message and repurposing your content helps you to stand out as brand authority. People will come to you when they want to know or learn something. If you’re selling a coaching package and talk about something new every single day, you’ll have lost your audience. However, if you focus on a very specific niche then you will stand out as the authority in your field. You will be the one that others will recommend when their friend or co-worker or family members needs to hear your message. 

Not everyone sees your content the first, second, third, or fourth time

Most people, including the people who have actively chosen to follow you will not see everything that you post. In fact, industry average is that only 3-10% of your audience will actually see your content at any given time. That means that not everyone sees your content the first time, or the second time, or the third time, or even the fourth time.

If that’s the case, then repurposing is not only good for you, your workload and mental health, but it’s also a fantastic practice for your audience. They want to hear from you. So repurpose your content and message in a number of different ways so that they can get that message. 

By not repurposing your content and message you are leaving opportunities and money on the table.

Reach New Audiences

Your audience is always growing. You have new people coming into your circle every day. Don’t just give out your best information once and call it good. Your new audience will be missing out. When you repurpose your content you are allowing your new audiences the opportunity to learn all of the amazing things about you and your offer. Always keep in mind both your current and new audiences. Repurposing your content means that it’s not only getting reinforced in the minds of those who already know you, but it’s introducing that content to your new audience.

How to repurpose content?

Listen to the episode for all the details.

The next time you’re wondering what to post, focus on repurposing your content. This practice makes your content creation:

SimplerEasier to UnderstandAllows you to stand out as brand authorityHelps your audience to actually see your contentAnd educates new audiences while supporting your current audience. 

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