3 Easy Steps To Increase The Global Appeal Of Your Local Podcast [S3E55B]

Guest host: Steph Fuccio from The Geopats Podcasts.

News flash: Your podcast is on the internet. That means it’s available to anyone anywhere in the world. So yes, even if you’re doing a local podcast about New York City, Kansas City, or Bangkok, you probably have a wider global reach than you think.

I’ve spent the majority of the past 16 years living abroad. During that time I've been active in podcasting groups and listening groups filled with local people wherever I happen to live. And just about everyone in those groups, at one time or another, has been slightly frustrated by the inaccessibility of the podcasts they choose to listen to that are not local to them. 

Yes, we’re talking local accessibility today on the show. Here are three very quick things you can do on your podcast that would help invite more global listeners to your podcast.

1. Be A Good Tour Guide For Your Out Of Town Listeners

Those obvious things to you and the others who live in your town, state, or country are probably not that obvious to a global audience. Think about that when you’re recording, and make a conscious effort to clarify for the listeners who might be anywhere in the world things that you think are obvious.

You can also do this in post-production, hopping in with a clarifying statement and then getting back to the interview or monologue. It’s not disruptive at all. Not even to your local listeners.

2. Spread The Link Love For More Context

Add links - lots of links! - inside of your episode details. They’re a handy guide right at the fingertips for your not-local listeners. With a quick click, they’re digging into the extra info you’ve linked to while they’re listening to your words. That’s helpful!

3. Eschew US-based Time Zones

Sure, you and I can convert Eastern Time to Pacific Time in our heads. But there rest of the world? Not so much. Switching to just providing all times in GMT probably won’t be good for your US-based listeners. So here’s a clever way to do a better job when mentioning a times:

Use the “World Clock” feature on your mobile phone and lock-in three or four cities around the world. Maybe New York, London, and Sydney, for example. When you’re mentioning a time on your show (or on your social channels for your show), give the times with those cities named. Even if your global listeners aren’t in those cities, they probably know roughly how far off they are from one of those, so they can get at least a close approximation in their head.

Sure, these three things take a little more work. But they really will make the global listeners that are already listening to your podcast fell a lot more invited. 

-----

Share with a friend: https://player.captivate.fm/episode/c0cbe142-e00d-438f-bffa-7d3be3574b1c

Follow Evo on Twitter for more podcasting insights as they come.

Buy him a virtual coffee to show your support.

And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Podcast Pontifications is published by Evo Terra and will return to its normal four times a week schedule in January of...

Guest host: Steph Fuccio from The Geopats Podcasts.

News flash: Your podcast is on the internet. That means it’s available to anyone anywhere in the world. So yes, even if you’re doing a local podcast about New York City, Kansas City, or Bangkok, you probably have a wider global reach than you think.

I’ve spent the majority of the past 16 years living abroad. During that time I've been active in podcasting groups and listening groups filled with local people wherever I happen to live. And just about everyone in those groups, at one time or another, has been slightly frustrated by the inaccessibility of the podcasts they choose to listen to that are not local to them. 

Yes, we’re talking local accessibility today on the show. Here are three very quick things you can do on your podcast that would help invite more global listeners to your podcast.

1. Be A Good Tour Guide For Your Out Of Town Listeners

Those obvious things to you and the others who live in your town, state, or country are probably not that obvious to a global audience. Think about that when you’re recording, and make a conscious effort to clarify for the listeners who might be anywhere in the world things that you think are obvious.

You can also do this in post-production, hopping in with a clarifying statement and then getting back to the interview or monologue. It’s not disruptive at all. Not even to your local listeners.

2. Spread The Link Love For More Context

Add links - lots of links! - inside of your episode details. They’re a handy guide right at the fingertips for your not-local listeners. With a quick click, they’re digging into the extra info you’ve linked to while they’re listening to your words. That’s helpful!

3. Eschew US-based Time Zones

Sure, you and I can convert Eastern Time to Pacific Time in our heads. But there rest of the world? Not so much. Switching to just providing all times in GMT probably won’t be good for your US-based listeners. So here’s a clever way to do a better job when mentioning a times:

Use the “World Clock” feature on your mobile phone and lock-in three or four cities around the world. Maybe New York, London, and Sydney, for example. When you’re mentioning a time on your show (or on your social channels for your show), give the times with those cities named. Even if your global listeners aren’t in those cities, they probably know roughly how far off they are from one of those, so they can get at least a close approximation in their head.

Sure, these three things take a little more work. But they really will make the global listeners that are already listening to your podcast fell a lot more invited. 

-----

Share with a friend: https://player.captivate.fm/episode/c0cbe142-e00d-438f-bffa-7d3be3574b1c

Follow Evo on Twitter for more podcasting insights as they come.

Buy him a virtual coffee to show your support.

And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Podcast Pontifications is published by Evo Terra and will return to its normal four times a week schedule in January of 2021, with loads of special content before that!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy