With Rick Zullo

Pit Stops to Podium: B2B RevOps Podcast

English - March 31, 2023 12:00 - 25 minutes - 23.4 MB - ★★★★★ - 1 rating
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Previous Episode: Key Metrics & Growth Signals From Investor’s Perspective // With Brad Bentz

Next Episode: The Investor's Perspective on founding a Startup // With David Hornik

In this episode of Pit Stops To Podium, we have Rick Zullo, Co-Founder and General Partner at Equal Ventures, a venture capital firm focused on bridging the digital divide. Rick is currently on the board of multiple companies including Threeflow, Smarthop, Leap Retail, Ghost Retail, MVMNT, Starday Foods, David Energy, Odyssey Energy Solutions and vQuip Insurance.

In this conversation, we dive into the topic of Vertical vs. Horizontal solutions, discussing why there is no one-size-fits-all approach to growth. We explore the need to combine industry networks with modern sales practices to scale vertical solutions, and we look at the differences between GTM strategies in vertical vs. horizontal markets. Additionally, we touch on the alternative monetization methods required for industries that have low digital adoption, budget, or willingness to pay.

Chapters:

00:00 - Intro

00:44 - Who Is Equal Ventures?

04:06 - 3 Fun Facts About Rick

06:56 - Vertical Vs Horizontal Growth Strategies

08:57 - Recommendations For Vertical Marketing Approach

12:21 - Driving Adoption in High Friction Industries

16:40 - Finding Early Adopters and Evangelizing Customers in New Markets

19:16 - Rewarding Early Adopters for Network Effect with Scalable Value Creation

22:40 - Scalable Value Creation and Monopolistic Growth Opportunities

24:03 - Engage With Rick

//ENGAGE WITH RICK