Pilates Business Podcast
176 episodes - English - Latest episode: 6 days ago - ★★★★★ - 39 ratingsA show for Pilates, barre and yoga studio owners who are ready to grow their boutique fitness studio business and develop their marketing skills. Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in establishing and scaling profitable, thriving businesses.
From marketing, sales, pricing, software and referral programs to management, hiring, leadership and planning… this is the business growth resource you’ve been waiting for.
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Episodes
Building A Resilient Business With Studio Owner Kim Casto
September 20, 2021 10:00 - 32 minutes - 22.1 MBJoin me as I go behind the scenes with Studio Owner, Kim Casto, founder and owner of Bodylines Pilates in Massachusetts. Kim shares her journey in the Pilates world, the ups and the downs and how she has continued to Thrive in her business. She shares some fantastic ways to build a great team, how to stay focused on what matters and what she’s doing right now to ensure her business is resilient for whatever the future holds! Enjoy - it’s a great listen! ✨ Click here: FREE DOWNLOAD: 30 In...
How testimonials can supercharge your sales process
September 13, 2021 10:00 - 18 minutes - 12.5 MBIn today’s episode, I’m talking all about client testimonials and why they are so important to your business success. I’m sharing: 🌟 how testimonials help you draw in new customers. 🌟what makes good testimonials (nope - they’re not always that helpful!) 🌟how to get your clients to give you the information you need to help you boost your credibility Listen in and enjoy! ✨ Click here: FREE DOWNLOAD: 30 Instagram posts for your studio business 📲 Follow Seran on Instagram @seran_spring_...
3 Powerful Ways To Build Credibility
September 06, 2021 10:00 - 21 minutes - 14.9 MBEver wondered how to get your clients to listen to you? It’s time to dive into the Like, Know Trust Factors that drive credibility amongst your clients and potential clients. 💫 ---------- Join the upcoming FREE STUDIO SUCCESS MASTERCLASS with SERAN GLANFIELD 🌟 The world has shifted dramatically over the last year and our industry is more competitive and complex than ever before. But that doesn’t mean that there isn’t massive opportunity for you to make more impact and more profit - how ...
Successful Email Marketing - What You Need To Know
August 30, 2021 06:00 - 26 minutes - 18.4 MBIf you’re like most pilates studio owners, you’ve probably been collecting emails from past, current, and even potential clients for a while. If so, that’s great! Email marketing is the #1 tool that has the biggest potential to drive more sales in your business - yet it’s often the most underutilized! Listen in and find out How often you should send emails Why email marketing is the best tool you have to grow your business How to use email marketing without being annoying What your...
3 Additional Revenue Streams For Your Studio Business
August 23, 2021 06:00 - 25 minutes - 17.5 MBWondering how you can add a little more income to your business? Without having to search for a whole new client base? Listen in as I share with you 3 places I’ve seen studios and studio owners be successful in generating additional revenue inside their studios, what to watch out for and how to make these a long-term sustainable part of your business model. 🙏Enjoy the listen! 🙏 ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access now >> www.springthree/soc...
How To Prepare For a Brand Photoshoot
August 16, 2021 06:00 - 24 minutes - 17 MBToday we are talking all about photoshoots. In this episode, I give you my blueprint for planning your photoshoot because we all know how important it is to have great imagery showcasing your studio business! We cover: How to pick your photographer What type of shots you’ll need Who else you might want to include in your photos How to decide what equipment and exercises you want to use How to coordinate with your photographer to make your shoot a success! 🙏 Thanks for listening! 🙏 ...
Legal Essentials: What Every Studio Owner Needs To Know With Cory Sterling
August 08, 2021 06:00 - 37 minutes - 25.9 MBToday, I’m joined by Cory Sterling, lawyer and founder of Conscious Counsel to talk us through all legal protections needed to keep a pilates, barre or yoga studio business protected Cory is both a lawyer and yogi (and pilates student!) and knows only too well the legal pitfalls that studios and teachers can fall into as they navigate the world of boutique fitness and business. If you’re wondering whether you need to edit your liability waiver for online classes, update your payment terms ...
Behind the scenes: How I Plan My Week
August 02, 2021 06:00 - 29 minutes - 20.1 MBOne of the wonderful things about being a business owner is the ability for you to have flexibility… except more often than not, studio owners are being pulled in so many different directions that it’s a challenge to even squeeze in your own workout! I’m a big believer in prioritizing the things that you enjoy, that you need to stay healthy and happy. Easier said than done - and that’s why we’re talking organizing, productivity and planning this week! Listen in and find out: The tips I’ve...
Is Your Intro Offer Working?
July 26, 2021 06:00 - 24 minutes - 16.8 MBToday we’re talking about intro offers. It's pretty standard practice in this wonderful world of fitness to attract clients to our business with some introductory offer. An introductory (intro) offer should be enticing and appealing, but not necessarily for everyone! As tempting as it may be, making your intro offer a free or largely discounted, one that appeals to the masses and gets a ton of foot traffic may end up hurting your business in the long run. So, what does a good intro of...
Success Planning: The Habit That Helps Studio Owners Avoid Overwhelm (& Burnout)
July 19, 2021 06:00 - 23 minutes - 15.9 MBSometimes it’s not about doing more, sometimes it’s about letting go of things or stopping doing things. I see so often clients are very focused on the immediate problems, putting out those fires, solving what’s right in front of them. When that happens, you are in a constant state of reaction and you quickly lose sight of your vision of what you wanted to build. That vision you have for your business is out there. However, transforming that into reality takes some planning. Recognizing ...
Industry Trends: Laura Munkholm talks new developments and solutions to old problems
July 12, 2021 06:00 - 43 minutes - 29.9 MBIf you’re overwhelmed by all the different software platforms available to you as a studio owner and you’re having a hard time figuring out exactly what your business needs from new software… or even how to navigate the software you have right now… you’re not alone..and you’re going to love this episode I’m talking to Laura Munkholm co-founder and president of Walla, an innovative new studio software that is designed to help your business grow, as a scheduling platform, payment processor a...
Industry Trends: Laura Munkholm talks new developments and solutions to old problems
July 12, 2021 06:00 - 43 minutes - 29.9 MBIf you’re overwhelmed by all the different software platforms available to you as a studio owner and you’re having a hard time figuring out exactly what your business needs from new software… or even how to navigate the software you have right now… you’re not alone..and you’re going to love this episode I’m talking to Laura Munkholm co-founder and president of Walla, an innovative new studio software that is designed to help your business grow, as a scheduling platform, payment processor a...
What Numbers Really Matter For Your Studio Business Success
July 05, 2021 06:00 - 23 minutes - 16.4 MBWhen I start to work with a new studio owner, one of the first questions I ask them is whether they track their key numbers (otherwise known as KPI’s or Key Performance Indicators). Those pesky numbers and reports that some of us want to avoid. If that’s you, you’re not alone. And I get it, your passion is movement, not reports and spreadsheets. That’s why I want to shed light on the most important numbers for you to focus on in your studio business that will help you be more c...
How To Promote Boutique Fitness Without Relying On Diet Culture with Christine DeFilippis
June 28, 2021 06:00 - 44 minutes - 30.9 MBBeing a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients. In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size. Listen in and find out how Christine DeFilippis is fostering a culture of joy through movement at her HAES-aligned Studio and her journey to becoming an advocate of anti-diet culture in an industry known to prey on body-image insecurities. Christine DeF...
Creating a Content Calendar: How to get organized, plan your content, and create a workflow
June 21, 2021 06:00 - 21 minutes - 14.8 MBSo often my clients ask me about content creation, and how to stay on top of social media and email marketing. And I get it, there is a lot to be done when it comes to creating content and all the different channels you can do it on - it can be overwhelming. But there are ways to make it easier and more streamlined. Today I’m going to share how to get organized, plan your content and create a workflow so you can spend more time doing what you love! I’m taking you behind the scenes! ...
My Top 5 Instagram Marketing Tips For Your Fitness Studio Business
June 13, 2021 09:00 - 23 minutes - 16.5 MBSocial media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community. But, there is a BIG difference between those businesses that are strategic about their social media marketing and the accounts that are “just posting for the sake of posting”. Listen in to this episode to hear my 5 tips on strategically using instagram to grow your business, and how to stay top of mind for both you...
My Top 5 Instagram Marketing Tips For Your Fitness Studio Business
June 13, 2021 09:00 - 23 minutes - 16.5 MBSocial media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community. But, there is a BIG difference between those businesses that are strategic about their social media marketing and the accounts that are “just posting for the sake of posting”. Listen in to this episode to hear my 5 tips on strategically using instagram to grow your business, and how to stay top of mind for both you...
Cultivating a Community Within The Pilates Industry with Jessica Valant
June 07, 2021 06:00 - 41 minutes - 28.5 MBListen in as I chat with Jessica Valant, Physical Therapist, Pilates Teacher, Founder of Jessica Valant Pilates, Creator of Momentum Fest, Wife and Mom to 2 little ones! She shares all the turns along her path in the Pilates world and why, after building a highly successful online platform, she wanted to bring people together in-person to share the joy of movement via Momentum Fest. Truly, one of the most inspiring leaders in our industry, you’ll love hearing all about Jessica’s journey in...
4 Steps To Developing A Successful Online Pilates Program
May 31, 2021 06:00 - 22 minutes - 15.2 MBThere are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business. Listen in and find out what you need to know to develop a successful online studio offer whether that’s through an on-demand platform, hybrid classes (in-studio and virtual classes) or if you simply want to continue to offer pilates, barre and yoga sessions via Zoom. 🙏 Thanks for listening! 🙏 ✨ FREE DOW...
Marketing Simplified: my 3-part growth framework
May 24, 2021 06:00 - 18 minutes - 13 MB"I just don’t know where to start"... I hear this so often and I’m not surprised. You’re a boutique fitness studio owner who is wearing many many hats and evolving out of the most challenging periods of time for small businesses Yes... you’re probably part excited to finally get things going again... and part totally exhausted by the thought of it I don’t think we have to over complicate things - I’m all about keeping it simple and getting really focused on what matters and on what will ...
Calling "BS" on this marketing theory
May 16, 2021 09:00 - 19 minutes - 13.4 MBIs your business being held back by well-intentioned marketing advice? In this episode of the Pilates Business Podcast I’m busting through the myth that there needs to be a certain number of touchpoints between your business and your client BEFORE they decide to buy from you. Find out when this works and when it doesn’t and what to do instead inside your business. 🙏 Thanks for listening! 🙏 🎆 Follow Seran On Instagram: https://www.instagram.com/seran_spring_three/ 🎉FREE DOWNLOAD: Get ...
Building A Successful Online Business with Alisa Wyatt
May 09, 2021 09:00 - 35 minutes - 24.2 MBThe online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit! But, today I’m talking to Alisa Wyatt, founder of Pilatesology , the on-demand Pilates platform that Alisa and her Husband, Jack Coble, began way back in 2012! We talk all about the ins and outs of developing a very successful online Pilates business and how Pilatesology has evolved since the early days… and listen in as Alisa shares all the stories abou...
How To Compete With Free
May 02, 2021 11:00 - 18 minutes - 12.9 MBDo you worry about how you can compete with all the FREE options out there for your clients to work out? Does that make you question your own pricing? You are not alone! I’m sharing all about how you can still be highly competitive and continue to attract new clients into your business without offering your services for free. 🙏 Thanks for listening! 🙏 ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access now! 📲 Share your biggest takeaway on Instagram stor...
Building Your Brand - My Top 5 Tips
May 02, 2021 10:00 - 19 minutes - 13.4 MBYour studio brand is a big part of who you are and an essential component of what makes well-known teachers stand out from the rest. Those teachers and studios who have a full schedule or a schedule of full classes have invested in their brand (often unknowingly!) and as a result have a strong presence and a dedicated following of loyal clients. I see so many get caught up in the logo, the font and the colors but there is SO much more to branding! Listen in and hear all about my top 5 ti...
Welcome and Why I'm Here
May 02, 2021 09:00 - 21 minutes - 15 MBWelcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio. Learn more about Seran and her journey in the boutique fitness world and some of the lessons she’s learnt along the way. Enjoy and 🙏 thanks for listening! 🙏 ~~~~~ ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access ...
Trailer
April 21, 2021 23:00 - 3 minutes - 2.12 MBWelcome to the Pilates Business Podcast! Join Seran Glanfield and find out what's in store for you in upcoming episodes and where you can go today for business building resources! ***** ✨ FREE DOWNLOAD: Get 30days of social media captions for FREE - click here to access now! 📲 Share your biggest takeaway on Instagram stories - snap a screenshot and tag @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every on...