Pilates Business Podcast artwork

Pilates Business Podcast

188 episodes - English - Latest episode: about 15 hours ago - ★★★★★ - 39 ratings

A show for Pilates, barre and yoga studio owners who are ready to grow their boutique fitness studio business and develop their marketing skills. Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in establishing and scaling profitable, thriving businesses.

From marketing, sales, pricing, software and referral programs to management, hiring, leadership and planning… this is the business growth resource you’ve been waiting for.

Marketing Business Health & Fitness Fitness pilates pilates business pilates studio boutique fitness fitness business fitness marketing fitness entrepreneur wellness entrepreneur
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Episodes

Leverage Your Brand To Accelerate Business Growth

July 22, 2024 06:00 - 22 minutes - 15.2 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following. Seran emphasizes the importance of authenticity, knowing your unique strengths, and consistently showing up for your clients.  This episode is packed with practical tips for studio ...

Buying (or selling) A Pilates Studio with Expert Boutique Fitness Business Broker Mitch McGinley

July 15, 2024 06:00 - 39 minutes - 27.9 MB

In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios.  With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the factors that influence a studio's selling price, and the booming interest in Pilates studios.  Whether you're an aspiring studio owner or conside...

10 Biggest Marketing Mistakes Studio Owners Make

July 08, 2024 06:00 - 28 minutes - 20 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them.  From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're struggling with social media, email marketing, or local SEO, this episode is packed with insights to elevate your studio business.  Tune in and d...

Discover How Annie Rodriguez Thrives as a Studio Owner and Mom

July 01, 2024 06:00 - 32 minutes - 22.5 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Annie Rodriguez, founder of Intero Pilates in Brooklyn, New York. From a ballet dancer to a Pilates studio owner, Annie shares her inspiring journey and the unique elements-based approach she brings to her classes. Listen in as Annie discusses the challenges of balancing business growth with motherhood, the importance of self-care, and her insights on adapting your business to fit your life. Whether you're ...

Scale Your Fitness Studio: 3 Growth Hacks Nobody Tells You

June 24, 2024 06:00 - 20 minutes - 14.7 MB

Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients!  Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerful first impression, and leveraging automation and systems for long-term growth.  If you're a Pilates, Barre or Yoga studio owner looking to ta...

Hustle to Flow: Building a Profitable Boutique Fitness Studio

June 17, 2024 06:00 - 23 minutes - 16.7 MB

Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time. This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other. Here's what you'll learn: Master Your Time: Discover time management strategies like batching tasks and scheduling for peak productivity. The Power of Delegation: Learn how to empower your...

Leadership: How to Empower Your Team

June 10, 2024 06:00 - 27 minutes - 19.1 MB

Feeling like you're the only one carrying the weight of your studio's success?  In this episode of The Pilates Business Podcast, host Seran Glanfield tackles the crucial topic of leadership.  Learn how to inspire, motivate, and empower your team to create a thriving and supportive work environment.  Discover key steps to effective leadership, from fostering communication and providing feedback to building a culture of recognition and appreciation. Tune in and gain valuable insights to cl...

Let's Talk Taxes with Sugey Piedra

June 03, 2024 06:00 - 36 minutes - 25.8 MB

In this episode of the Pilates Business Podcast, host Seran Glanfield welcomes Sugey Piedra for an insightful discussion about all things taxes and financial planning for your Pilates studio.  Together, they explore practical and strategic ways to navigate tax season, make smart financial decisions, and set up your fitness studio business for success. This episode is packed with actionable tips to help you understand your numbers, plan for your taxes, and grow your business holistically.  ...

Marketing Magic: 3 Hacks for Boutique Fitness Studios

May 27, 2024 06:00 - 22 minutes - 16.3 MB

Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio. You'll learn: The importance of understanding your ideal client How to create content that resonates with your target audience Tips for fostering a strong sense of community in your st...

Thinking Big with Andrea Liebross

May 20, 2024 06:00 - 35 minutes - 24.7 MB

In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business.  They delve into the importance of having the right systems in place and cultivating the correct mindset to achieve success. Andrea shares her unique acronym for what big thinkers do (T.R.U.S.T) and provides invaluable advice on how to transition fr...

The Time-Blocking Trick That Frees Up 10 Hours Per Week (No Joke!)

May 13, 2024 06:00 - 22 minutes - 15.9 MB

Feeling overwhelmed by your never-ending to-do list?  In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of time blocking, a powerful technique that can help Pilates studio owners conquer their to-do lists and take back control of their time.  Learn how to identify your priorities, schedule your blocks, and overcome common challenges to achieve increased focus, reduced stress, and a better work-life balance.  Tune in and discover how time blocking c...

A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio

May 06, 2024 06:00 - 37 minutes - 26.1 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with experienced and passionate Pilates teacher, Jen Ruggiero. Jen shares her journey from dancer to Pilates teacher and the business owner of 'The Pilates Movement NYC'.  The episode delves into Jen's unique approach to teaching Pilates, how she mentors her team, and her experiences navigating her business through the COVID-19 pandemic.  Tune into The Pilates Business Podcast to gain insights into Jen's strate...

Visibility Tips: Get Found Online & In Your Town

April 29, 2024 06:00 - 21 minutes - 15.3 MB

Feeling invisible?  In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility.  Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your studio from a hidden gem to a local landmark. 🎉Get on the Priority Notification List! 🎉  Immediate access to FREE Studio Marketing Pack and u...

Protect Your Studio with the Right Insurance with Miriam from Alternative Balance

April 22, 2024 06:00 - 38 minutes - 27.2 MB

This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios.   Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage,  discusses general vs. professional policies, and clarifies coverage for independent contractors and employees.  Learn about  unique considerations for the wellness industry, including cyber liability, the use of waivers and par...

A Deep Dive into Studio Profitability

April 15, 2024 06:00 - 27 minutes - 19.5 MB

Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet?  In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income.  Learn how to optimize your pricing, leverage technology, upsell strategically, and retain loyal clients to achieve the financial freedom you deserve. 🎉Get on the Priority Notification List! 🎉  Immediate access to FREE Stud...

Stop the Revenue Rollercoaster!

April 08, 2024 06:00 - 18 minutes - 18.3 MB

Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing.  Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those new clients rolling in.  Discover tips for creating valuable content, engaging with your audience on social media, and streamlining your marketi...

The Art of Retaining Clients in a Competitive Market

April 01, 2024 06:00 - 20 minutes - 14.5 MB

Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention.  Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market saturation and pricing pressures. Discover the Art of Client Retention and gain the tools you need to build a loyal fan base and ensure your stud...

What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops

March 25, 2024 06:00 - 34 minutes - 23.9 MB

In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops.  Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds light on the challenges she faced in navigating the changes in the industry, including the transition from independent contractors to employees.  ...

Innovative Programming: Keeping Your Classes Fresh

March 18, 2024 06:00 - 24 minutes - 17.3 MB

Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming.  Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them successfully, and overcoming common challenges.  Discover inspiring examples and gain the tools you need to breathe new life into your studio and ...

Beyond The Method With Frame Fitness Founder Melissa Bentivoglio

March 11, 2024 06:00 - 29 minutes - 21 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into an inspiring conversation with Melissa, the creator of Frame, a revolutionary at-home Pilates reformer.  Melissa shares her journey from being a classically trained ballet dancer to becoming a Pilates and fitness instructor.  She discusses her passion for making Pilates more accessible and her dedication to improving the quality of life for everyone.  Join Seran and Melissa as they explore the process of desi...

Maximizing Studio Space: Innovative Layouts for Boutique Fitness Studios

March 04, 2024 07:00 - 19 minutes - 14.1 MB

In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance.  From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundproofing and use of space, Seran dives deep into the elements that make a fitness studio not just appealing, but also profitable. She emphasizes t...

Mastering Public Relations: Strategies to Elevate Your Boutique Fitness Studio with Candice Smith

February 26, 2024 07:00 - 30 minutes - 21.4 MB

In this episode of "The Pilates Business Podcast," host Seran Glanfield welcomes Candice Smith, the visionary behind French Press PR, to unravel the dynamic world of public relations in boutique fitness.  This episode is a goldmine for fitness entrepreneurs, packed with strategies to boost brand visibility and trust. Candice and Seran dive deep into how effective storytelling and strong media relationships can transform your studio's narrative. From the significance of PR in enhancing studi...

How To Stay Relevant (& profitable) in a Highly Competitive Market

February 19, 2024 07:00 - 27 minutes - 19.7 MB

What does 2024 have in store? We know that competition is only going to increase which means that you’re going to need to be smarter than ever about the strategies you implement and where you spend your energy and focus In this episode, Seran dives into the key strategies and focus areas that will help you differentiate your business and attract the right clients. Discover how to develop compelling marketing messaging that sets you apart from the competition, create unique experiences for ...

The Power of Change: Financial Mastery in the Fitness World with Billy Hofacker

February 12, 2024 07:00 - 34 minutes - 24.4 MB

In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast.  They delve into the world of running a studio business and the journey of growing it while wearing multiple hats.  Billy shares his insights on creating a brand, simplifying operations, and the importance of financial management. If you're a fitness professional looking for inspiration and practical advice, this episode is a must-listen....

Scaling with Integrity: How to Expand Without Losing Your Core Values

February 05, 2024 07:00 - 15 minutes - 11.1 MB

In this insightful episode of "The Pilates Business Podcast," host Seran Glanfield addresses a crucial challenge for studio owners: scaling your business without losing its unique essence. Seran dives into the importance of core values as the bedrock of your brand and how they can guide your growth strategy.  This episode is perfect for fitness studio owners struggling with the delicate balance between expansion and maintaining quality and authenticity.  In this episode, Seran discusses id...

Client Retention Metrics Every Studio Should Track

January 29, 2024 07:00 - 21 minutes - 15.3 MB

In this episode of "The Pilates Business Podcast," host Seran Glanfield explores the pivotal role of client retention in the boutique fitness industry. Delving into the nuances of using data to foster customer loyalty, this episode is full of insights for studio owners seeking sustainable growth. It sheds light on how a deep understanding of studio management data can transform client experiences to powerful retention tools.  Learn about the critical retention metrics that can guide your bu...

Effective Lead Generation: Proven Techniques to Attract Quality Leads

January 22, 2024 07:00 - 24 minutes - 17.5 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield unravels the secrets to effective lead generation.  You will gain tips on attracting quality leads, understanding your ideal client, leveraging social media, the power of partnerships, content marketing, and email campaign mastery.  Tune in to this episode to unlock the secrets of sustainable growth and community-building! 🎉Get on the Priority Notification List! 🎉  Immediate access to FREE Studio Marketing Pack and unlo...

Digital Marketing 101 for Pilates Studios

January 15, 2024 07:00 - 31 minutes - 21.9 MB

In this episode, host Seran Glanfield delves into the power of digital marketing for boutique fitness studios.  The episode covers the essence of digital marketing, harnessing social media and email marketing, understanding the importance of SEO and paid advertising, crafting compelling content, and finding your unique path in the digital world for studio success.  🎉Get on the Priority Notification List! 🎉  Immediate access to FREE Studio Marketing Pack and unlock 10% off the Marketing Int...

Scaling Your Studio with Curtis Christopherson

January 08, 2024 07:00 - 31 minutes - 22.4 MB

In the latest episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of fitness business scaling. Curtis Christopherson, the innovative mind behind WRKOUT and owner of Innovative Fitness, shares invaluable insights and strategies to help fitness studio owners thrive in a competitive industry.  Discover the importance of innovation, digital positioning, systems, and creating personalized client experiences.  Learn more about WRKOUT HERE: https://www.wrkout.com/ ...

Keeping New Clients - Best Practices To Maximize Retention

January 01, 2024 07:00 - 21 minutes - 15.5 MB

In this episode of The Pilates Business Podcast, we explore the vital secrets to client retention in boutique fitness studios.  Discover the key strategies to foster personalized client experiences, improve communication, and leverage time-saving tools.  Learn  the secrets to keeping your boutique fitness studio clients engaged and loyal - perfect for pilates, barre and yoga studio owners! 🎉Get on the Priority Notification List! 🎉  Immediate access to FREE Studio Marketing Pack and unlock...

How To Plan Your Time In 2024 To Avoid Burnout As A Busy Studio Owner

December 25, 2023 07:00 - 25 minutes - 18.2 MB

Struggling to balance your studio business and life?  Look no further! In this episode of The Pilates Business Podcast, your host Seran Glanfield unravels the secrets of time management practices tailored for busy studio owners. Discover how to avoid burnout, gain efficiency, and create a profitable year for your boutique fitness studio business. 🎉Get on the Priority Notification List! 🎉  Immediate access to FREE Studio Marketing Pack and unlock 10% off the Marketing Intensive program. C...

Branding Your Pilates Studio: Identity, Voice, and Vision

December 18, 2023 07:00 - 26 minutes - 18.6 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the world of Pilates studio branding.  This episode is a treasure trove of insights for studio owners seeking to distinguish their business in a competitive market. Seran explores the essence of branding beyond the visual identity, emphasizing the importance of a compelling brand story, consistent visual elements, and resonant brand messaging.  Discover the significance of your studio's unique voice and how t...

The Growth Gameplan: Your New Year Roadmap

December 11, 2023 07:00 - 21 minutes - 15 MB

Are you ready to catapult your studio business into the future?  In this insightful episode, Seran Glanfield takes you on a transformative journey to explore the balance between success and personal well-being in studio businesses. She focuses on breaking free from the cycle of merely reacting to present issues and redirect our energies towards creating a clear vision for our business You will learn from Seran how to shed outdated strategies, set realistic goals, and develop a detailed, ac...

Solving the right problem for your business with Jessica Lackey

December 04, 2023 07:00 - 27 minutes - 19 MB

Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey.  Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth.  Plus, gain insights into setting realistic goals and the importance of ongoing education. Connect with Jessica Lackey at https://www.jessicalackey.com/ Or in IG at: @jessicalack...

Solving The Right Problem For Your Business with Jessica Lackey

December 04, 2023 07:00 - 28 minutes - 20.4 MB

Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey.  Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth.  Plus, gain insights into setting realistic goals and the importance of ongoing education. Connect with Jessica Lackey at https://www.jessicalackey.com/ Or in IG at: @jessicalack...

Engaging the Millennial & Gen Z Market: Fitness Studio Marketing Strategies

November 27, 2023 07:00 - 18 minutes - 13.4 MB

In this episode, we're diving deep into a topic that's crucial for studio owners like you - how to tap into the next generation of movement practitioners! Millennials and Gen-z’ers are reshaping consumer interactions! In this episode, I’ll explore  How to connect with this tech-savvy generation.  Why millennials and Gen-Z’s are the prize catch How authenticity is your key to success The membership model that works best Join me as I unlock the secrets to attracting Gen Z’s and Millenia...

Your Financial Wellness with Nina Israel

November 20, 2023 07:00 - 31 minutes - 21.6 MB

As studio owners, we're passionate about movement, health, and transforming lives through our practice. But, to make that passion sustainable, we must also be financially savvy. The choices we make regarding pricing, investments, and budgeting directly influence our studio's ability to thrive. It's not just about revenue; it's about creating a business that supports your dreams and helps you make a lasting impact. My guest, Nina Israel, is the numbers wizard you didn't know you needed! She ...

Where Does Growth Opportunity Exist In Your Studio Business?

November 13, 2023 07:00 - 23 minutes - 16.8 MB

In today's episode, I explore the SWOT Analysis—a foundational strategy tool that can revolutionize your studio business.  Unpacking Strengths, Weaknesses, Opportunities, and Threats, this episode provides actionable insights tailored for studio owners in the wellness industry.  Whether you're a veteran or new to the game, tune in to learn how to leverage your strengths, address weaknesses, seize opportunities, and prepare for potential threats. Equip yourself with the knowledge to make da...

Mastering Facebook and Instagram Ads: A Comprehensive Guide with Expert Ana Katz

November 06, 2023 07:00 - 33 minutes - 23.7 MB

Ready to take your digital marketing game to the next level? This episode is your go-to guide.  Joined by digital marketing expert Ana Katz, we delve deep into the realm of Facebook and Instagram ads, specifically tailored for studio owners.  Learn the ins and outs of video view campaigns, the importance of lead generation, and why follow-through is just as crucial as lead acquisition.  Ana also sheds light on creating a mobile-friendly landing page and setting up a successful marketing f...

BONUS! 🎉 Transforming Your Studio Into a Lucrative Business

October 31, 2023 15:00 - 20 minutes - 14.6 MB

Ready to transform your boutique fitness studio business into a thriving, profitable business? The secret to success lies in mastering your craft, but that's just the beginning.  Running a lucrative business requires more than just a concept and passion; it needs structure, systems, and strategies tailored specifically for you!✨ This episode provides a treasure trove of insights- listen as I delve into the necessary skills and strategies to build a sustainable business, the mindset you'll ...

Transforming Your Fitness Studio Website into Powerful Sales Tool

October 30, 2023 06:00 - 26 minutes - 18.4 MB

In today's digital landscape, your fitness studio's website is more than just a virtual storefront—it's a 24/7 salesperson, a reflection of your brand, and a community hub for your clients.  In this insightful episode, we dive deep into the essentials of creating a website that not only attracts but also retains your ideal clients.  Discover how to harmonize your brand's visual elements, optimize for user experience, and implement effective SEO strategies.  Whether you're struggling with ...

Switching Software - What You Need To Know with Jan Taylor

October 23, 2023 06:00 - 32 minutes - 22.5 MB

Ever wondered how tech can elevate your client experience and grow your boutique fitness studio business? Jan from GetLivelyNow joins me, Seran Glanfield,  to share her journey and insights on making the switch between studio management software (your booking system!). 🔄 Software Switch - get practical advice on managing software transitions, leveraging automated tools for efficiency, and innovating with new pricing models and service offerings.  📈 Smart Selling & Pricing: Learn how modern...

5% Increase in Client Retention? Yes please!

October 16, 2023 06:00 - 21 minutes - 15.4 MB

Have you ever wondered why some Pilates studios thrive while others struggle? Could it be due to the quality of the instructors, location of the studio, or the pricing?  Interestingly, it's none of the above.  It all boils down to client retention! In this episode I dive headfirst into the nitty-gritty of developing result-oriented retention strategies.  Personalized experiences, fostering consistent communication, and offering creative incentives are just some of the ways you can elevate...

Staying Inspired as a Teacher with Pilatesology Founder - Alisa Wyatt

October 09, 2023 06:00 - 32 minutes - 22.8 MB

Owning a studio is a rewarding yet challenging journey, and it's easy to lose that initial spark amidst the daily grind. So, how do you keep the fire alive? How do you stay motivated, creative, and, most importantly, inspired? Inspiration is so important - it is what fuels innovation, keeps you resilient through challenges, and makes the journey not just profitable but also deeply fulfilling. So - I’ve invited one of the most inspiring leaders  in our industry onto the show to explore thes...

7 Tips To Savvy Social Media Marketing

October 02, 2023 06:00 - 21 minutes - 15.3 MB

If you're frustrated with posting on social media but not seeing engagement or client conversion, this episode is your roadmap to success.  I dive deep into strategies for converting passive scrollers into active followers and eventually, paying clients for your boutique fitness studio. Episode Highlights include: How to Turn Scrollers into Followers Planning for Success Why Content Diversification Is Critical The Power of Testimonials Engagement: Why merely posting isn't enough Visu...

Building A Unique Studio: Donna Fisher's Wellness Vision

September 25, 2023 06:00 - 39 minutes - 27.8 MB

In the latest episode of the Pilates Business Podcast, I'm sharing with you a conversation with Donna Fisher, a game-changer in the wellness industry and the successful owner of FBH Wellness, a holistic wellness hub based in Dallas, Texas. This episode is a must-listen for Pilates studio owners who aim to expand their brand and services beyond 1:1 sessions and classes. Donna shares her personal journey from being a fitness enthusiast to carving a niche in the competitive wellness landsca...

Pricing Misconceptions: Why Your Fitness Studio Shouldn't Compete on Price Alone

September 18, 2023 06:00 - 20 minutes - 14.6 MB

Struggling with pricing in your fitness studio? Think slashing prices is the only way to lure in more clients? Think again! In today's eye-opening episode, I discuss popular pricing myths (including the one  about being the cheapest in town) and share with you how focusing on value and differentiation can give you that edge in the competitive fitness market. 🏋️‍♀️🎯 We discuss: 💪 Why competing solely on price can harm your business and attract the wrong clientele. 🌟 How to differentiate yo...

How to Supercharge Your Sales with Chris Appiah

September 11, 2023 06:00 - 33 minutes - 23.8 MB

Dive into this game-changing episode of the podcast, featuring Chris, founder of The Sales Arms 🏋️‍♀️ In this episode, we discuss: 🚀 Skyrocketing Membership Rates: How Chris increased membership by 500% and monthly revenues by $65,000 in just one year. 🤝 Emotional Connection: It's not just about sales; it's about connecting emotionally with potential members which can be a game-changer for your studio business. 👥 Teamwork: Hear why staff training and incentives are crucial, and how to ma...

Transform Your Studio into an Inviting Community Hub

September 04, 2023 06:00 - 20 minutes - 14.8 MB

Want to create a space that your clients find hard to resist?  Your studio is unique - so don't let it feel like just another room! Turn your space into a thriving community hub!  In this value-packed episode, we're diving deep into the little-known secrets that can transform your studio into a sanctuary for well-being and genuine human connection. You'll discover the importance of aesthetics, the atmosphere, and even the vibe—yes, vibe—that sets your studio apart.  Get ready for tips, i...

5 Quick Tips For Long-lasting Client Relationships

August 28, 2023 06:00 - 19 minutes - 14 MB

Uncover the secrets to building lasting client relationships in the latest episode of the Pilates Business Podcast with Seran Glanfield! We discuss: 👂 The Power of Active Listening: Why it’s pivotal for forging meaningful connections and trust. 💌 Personalized Communication: Tailoring your messages authentically to show clients they’re valued. 📌 Five Quick Tips: Master the art of client nurturing to boost retention and referrals. 🗣️ Genuine Conversations: Learn how pre and post-class chat...