Pilates Business Podcast artwork

Pilates Business Podcast

175 episodes - English - Latest episode: 4 days ago - ★★★★★ - 39 ratings

A show for Pilates, barre and yoga studio owners who are ready to grow their boutique fitness studio business and develop their marketing skills. Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in establishing and scaling profitable, thriving businesses.

From marketing, sales, pricing, software and referral programs to management, hiring, leadership and planning… this is the business growth resource you’ve been waiting for.

Marketing Business Health & Fitness Fitness pilates pilates business pilates studio boutique fitness fitness business fitness marketing fitness entrepreneur wellness entrepreneur
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Episodes

Protect Your Studio with the Right Insurance with Miriam from Alternative Balance

April 22, 2024 06:00 - 38 minutes - 26.7 MB

This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios.   Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage,  discusses general vs. professional policies, and clarifies coverage for independent contractors and employees.  Learn about  unique considerations for the wellness industry, including cyber liability, the use of waivers and par...

A Deep Dive into Studio Profitability

April 15, 2024 06:00 - 27 minutes - 19 MB

Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet?  In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income.  Learn how to optimize your pricing, leverage technology, upsell strategically, and retain loyal clients to achieve the financial freedom you deserve. 🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.spr...

Stop the Revenue Rollercoaster!

April 08, 2024 06:00 - 17 minutes - 12.1 MB

Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing.  Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those new clients rolling in.  Discover tips for creating valuable content, engaging with your audience on social media, and streamlining your marketi...

The Art of Retaining Clients in a Competitive Market

April 01, 2024 06:00 - 20 minutes - 14 MB

Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention.  Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market saturation and pricing pressures. Discover the Art of Client Retention and gain the tools you need to build a loyal fan base and ensure your stud...

What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops

March 25, 2024 06:00 - 33 minutes - 23.4 MB

In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops.  Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds light on the challenges she faced in navigating the changes in the industry, including the transition from independent contractors to employees.  ...

Innovative Programming: Keeping Your Classes Fresh

March 18, 2024 06:00 - 24 minutes - 16.8 MB

Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming.  Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them successfully, and overcoming common challenges.  Discover inspiring examples and gain the tools you need to breathe new life into your studio and ...

Beyond The Method With Frame Fitness Founder Melissa Bentivoglio

March 11, 2024 06:00 - 29 minutes - 20.4 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into an inspiring conversation with Melissa, the creator of Frame, a revolutionary at-home Pilates reformer.  Melissa shares her journey from being a classically trained ballet dancer to becoming a Pilates and fitness instructor.  She discusses her passion for making Pilates more accessible and her dedication to improving the quality of life for everyone.  Join Seran and Melissa as they explore the process of desi...

Maximizing Studio Space: Innovative Layouts for Boutique Fitness Studios

March 04, 2024 07:00 - 19 minutes - 13.6 MB

In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance.  From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundproofing and use of space, Seran dives deep into the elements that make a fitness studio not just appealing, but also profitable. She emphasizes t...

Mastering Public Relations: Strategies to Elevate Your Boutique Fitness Studio with Candice Smith

February 26, 2024 07:00 - 30 minutes - 20.8 MB

In this episode of "The Pilates Business Podcast," host Seran Glanfield welcomes Candice Smith, the visionary behind French Press PR, to unravel the dynamic world of public relations in boutique fitness.  This episode is a goldmine for fitness entrepreneurs, packed with strategies to boost brand visibility and trust. Candice and Seran dive deep into how effective storytelling and strong media relationships can transform your studio's narrative. From the significance of PR in enhancing studi...

How To Stay Relevant (& profitable) in a Highly Competitive Market

February 19, 2024 07:00 - 27 minutes - 19.2 MB

What does 2024 have in store? We know that competition is only going to increase which means that you’re going to need to be smarter than ever about the strategies you implement and where you spend your energy and focus In this episode, Seran dives into the key strategies and focus areas that will help you differentiate your business and attract the right clients. Discover how to develop compelling marketing messaging that sets you apart from the competition, create unique experiences for ...

The Power of Change: Financial Mastery in the Fitness World with Billy Hofacker

February 12, 2024 07:00 - 34 minutes - 23.8 MB

In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast.  They delve into the world of running a studio business and the journey of growing it while wearing multiple hats.  Billy shares his insights on creating a brand, simplifying operations, and the importance of financial management. If you're a fitness professional looking for inspiration and practical advice, this episode is a must-listen....

Scaling with Integrity: How to Expand Without Losing Your Core Values

February 05, 2024 07:00 - 15 minutes - 10.6 MB

In this insightful episode of "The Pilates Business Podcast," host Seran Glanfield addresses a crucial challenge for studio owners: scaling your business without losing its unique essence. Seran dives into the importance of core values as the bedrock of your brand and how they can guide your growth strategy.  This episode is perfect for fitness studio owners struggling with the delicate balance between expansion and maintaining quality and authenticity.  In this episode, Seran discusses id...

Client Retention Metrics Every Studio Should Track

January 29, 2024 07:00 - 21 minutes - 14.7 MB

In this episode of "The Pilates Business Podcast," host Seran Glanfield explores the pivotal role of client retention in the boutique fitness industry. Delving into the nuances of using data to foster customer loyalty, this episode is full of insights for studio owners seeking sustainable growth. It sheds light on how a deep understanding of studio management data can transform client experiences to powerful retention tools.  Learn about the critical retention metrics that can guide your bu...

Effective Lead Generation: Proven Techniques to Attract Quality Leads

January 22, 2024 07:00 - 24 minutes - 17 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield unravels the secrets to effective lead generation.  You will gain tips on attracting quality leads, understanding your ideal client, leveraging social media, the power of partnerships, content marketing, and email campaign mastery.  Tune in to this episode to unlock the secrets of sustainable growth and community-building! 🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thrive GRAB ...

Digital Marketing 101 for Pilates Studios

January 15, 2024 07:00 - 31 minutes - 21.3 MB

In this episode, host Seran Glanfield delves into the power of digital marketing for boutique fitness studios.  The episode covers the essence of digital marketing, harnessing social media and email marketing, understanding the importance of SEO and paid advertising, crafting compelling content, and finding your unique path in the digital world for studio success.  🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thrive GRAB YOUR FREE RESOURCE: The Stu...

Scaling Your Studio with Curtis Christopherson

January 08, 2024 07:00 - 31 minutes - 21.9 MB

In the latest episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of fitness business scaling. Curtis Christopherson, the innovative mind behind WRKOUT and owner of Innovative Fitness, shares invaluable insights and strategies to help fitness studio owners thrive in a competitive industry.  Discover the importance of innovation, digital positioning, systems, and creating personalized client experiences.  Learn more about WRKOUT HERE: https://www.wrkout.com/ ...

Keeping New Clients - Best Practices To Maximize Retention

January 01, 2024 07:00 - 21 minutes - 14.9 MB

In this episode of The Pilates Business Podcast, we explore the vital secrets to client retention in boutique fitness studios.  Discover the key strategies to foster personalized client experiences, improve communication, and leverage time-saving tools.  Learn  the secrets to keeping your boutique fitness studio clients engaged and loyal - perfect for pilates, barre and yoga studio owners! 🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thrive GRAB YO...

How To Plan Your Time In 2024 To Avoid Burnout As A Busy Studio Owner

December 25, 2023 07:00 - 25 minutes - 17.6 MB

Struggling to balance your studio business and life?  Look no further! In this episode of The Pilates Business Podcast, your host Seran Glanfield unravels the secrets of time management practices tailored for busy studio owners. Discover how to avoid burnout, gain efficiency, and create a profitable year for your boutique fitness studio business. 🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thrive GRAB YOUR FREE RESOURCE: The Studio Owner's Guide...

Branding Your Pilates Studio: Identity, Voice, and Vision

December 18, 2023 07:00 - 26 minutes - 18.1 MB

In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the world of Pilates studio branding.  This episode is a treasure trove of insights for studio owners seeking to distinguish their business in a competitive market. Seran explores the essence of branding beyond the visual identity, emphasizing the importance of a compelling brand story, consistent visual elements, and resonant brand messaging.  Discover the significance of your studio's unique voice and how t...

The Growth Gameplan: Your New Year Roadmap

December 11, 2023 07:00 - 20 minutes - 14.4 MB

Are you ready to catapult your studio business into the future?  In this insightful episode, Seran Glanfield takes you on a transformative journey to explore the balance between success and personal well-being in studio businesses. She focuses on breaking free from the cycle of merely reacting to present issues and redirect our energies towards creating a clear vision for our business You will learn from Seran how to shed outdated strategies, set realistic goals, and develop a detailed, ac...

Solving the right problem for your business with Jessica Lackey

December 04, 2023 07:00 - 27 minutes - 19 MB

Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey.  Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth.  Plus, gain insights into setting realistic goals and the importance of ongoing education. Connect with Jessica Lackey at https://www.jessicalackey.com/ Or in IG at: @jessicalack...

Solving The Right Problem For Your Business with Jessica Lackey

December 04, 2023 07:00 - 28 minutes - 19.8 MB

Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey.  Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth.  Plus, gain insights into setting realistic goals and the importance of ongoing education. Connect with Jessica Lackey at https://www.jessicalackey.com/ Or in IG at: @jessicalack...

Engaging the Millennial & Gen Z Market: Fitness Studio Marketing Strategies

November 27, 2023 07:00 - 18 minutes - 12.8 MB

In this episode, we're diving deep into a topic that's crucial for studio owners like you - how to tap into the next generation of movement practitioners! Millennials and Gen-z’ers are reshaping consumer interactions! In this episode, I’ll explore  How to connect with this tech-savvy generation.  Why millennials and Gen-Z’s are the prize catch How authenticity is your key to success The membership model that works best Join me as I unlock the secrets to attracting Gen Z’s and Millenia...

Your Financial Wellness with Nina Israel

November 20, 2023 07:00 - 31 minutes - 21.5 MB

As studio owners, we're passionate about movement, health, and transforming lives through our practice. But, to make that passion sustainable, we must also be financially savvy. The choices we make regarding pricing, investments, and budgeting directly influence our studio's ability to thrive. It's not just about revenue; it's about creating a business that supports your dreams and helps you make a lasting impact. My guest, Nina Israel, is the numbers wizard you didn't know you needed! She ...

Where Does Growth Opportunity Exist In Your Studio Business?

November 13, 2023 07:00 - 23 minutes - 16.3 MB

In today's episode, I explore the SWOT Analysis—a foundational strategy tool that can revolutionize your studio business.  Unpacking Strengths, Weaknesses, Opportunities, and Threats, this episode provides actionable insights tailored for studio owners in the wellness industry.  Whether you're a veteran or new to the game, tune in to learn how to leverage your strengths, address weaknesses, seize opportunities, and prepare for potential threats. Equip yourself with the knowledge to make da...

Mastering Facebook and Instagram Ads: A Comprehensive Guide with Expert Ana Katz

November 06, 2023 07:00 - 33 minutes - 23.2 MB

Ready to take your digital marketing game to the next level? This episode is your go-to guide.  Joined by digital marketing expert Ana Katz, we delve deep into the realm of Facebook and Instagram ads, specifically tailored for studio owners.  Learn the ins and outs of video view campaigns, the importance of lead generation, and why follow-through is just as crucial as lead acquisition.  Ana also sheds light on creating a mobile-friendly landing page and setting up a successful marketing f...

BONUS! 🎉 Transforming Your Studio Into a Lucrative Business

October 31, 2023 15:00 - 20 minutes - 14.1 MB

Ready to transform your boutique fitness studio business into a thriving, profitable business? The secret to success lies in mastering your craft, but that's just the beginning.  Running a lucrative business requires more than just a concept and passion; it needs structure, systems, and strategies tailored specifically for you!✨ This episode provides a treasure trove of insights- listen as I delve into the necessary skills and strategies to build a sustainable business, the mindset you'll ...

Transforming Your Fitness Studio Website into Powerful Sales Tool

October 30, 2023 06:00 - 25 minutes - 17.9 MB

In today's digital landscape, your fitness studio's website is more than just a virtual storefront—it's a 24/7 salesperson, a reflection of your brand, and a community hub for your clients.  In this insightful episode, we dive deep into the essentials of creating a website that not only attracts but also retains your ideal clients.  Discover how to harmonize your brand's visual elements, optimize for user experience, and implement effective SEO strategies.  Whether you're struggling with ...

Switching Software - What You Need To Know with Jan Taylor

October 23, 2023 06:00 - 31 minutes - 22 MB

Ever wondered how tech can elevate your client experience and grow your boutique fitness studio business? Jan from GetLivelyNow joins me, Seran Glanfield,  to share her journey and insights on making the switch between studio management software (your booking system!). 🔄 Software Switch - get practical advice on managing software transitions, leveraging automated tools for efficiency, and innovating with new pricing models and service offerings.  📈 Smart Selling & Pricing: Learn how modern...

5% Increase in Client Retention? Yes please!

October 16, 2023 06:00 - 21 minutes - 14.8 MB

Have you ever wondered why some Pilates studios thrive while others struggle? Could it be due to the quality of the instructors, location of the studio, or the pricing?  Interestingly, it's none of the above.  It all boils down to client retention! In this episode I dive headfirst into the nitty-gritty of developing result-oriented retention strategies.  Personalized experiences, fostering consistent communication, and offering creative incentives are just some of the ways you can elevate...

Staying Inspired as a Teacher with Pilatesology Founder - Alisa Wyatt

October 09, 2023 06:00 - 32 minutes - 22.3 MB

Owning a studio is a rewarding yet challenging journey, and it's easy to lose that initial spark amidst the daily grind. So, how do you keep the fire alive? How do you stay motivated, creative, and, most importantly, inspired? Inspiration is so important - it is what fuels innovation, keeps you resilient through challenges, and makes the journey not just profitable but also deeply fulfilling. So - I’ve invited one of the most inspiring leaders  in our industry onto the show to explore thes...

7 Tips To Savvy Social Media Marketing

October 02, 2023 06:00 - 21 minutes - 14.8 MB

If you're frustrated with posting on social media but not seeing engagement or client conversion, this episode is your roadmap to success.  I dive deep into strategies for converting passive scrollers into active followers and eventually, paying clients for your boutique fitness studio. Episode Highlights include: How to Turn Scrollers into Followers Planning for Success Why Content Diversification Is Critical The Power of Testimonials Engagement: Why merely posting isn't enough Visu...

Building A Unique Studio: Donna Fisher's Wellness Vision

September 25, 2023 06:00 - 39 minutes - 27.3 MB

In the latest episode of the Pilates Business Podcast, I'm sharing with you a conversation with Donna Fisher, a game-changer in the wellness industry and the successful owner of FBH Wellness, a holistic wellness hub based in Dallas, Texas. This episode is a must-listen for Pilates studio owners who aim to expand their brand and services beyond 1:1 sessions and classes. Donna shares her personal journey from being a fitness enthusiast to carving a niche in the competitive wellness landsca...

Pricing Misconceptions: Why Your Fitness Studio Shouldn't Compete on Price Alone

September 18, 2023 06:00 - 20 minutes - 14.1 MB

Struggling with pricing in your fitness studio? Think slashing prices is the only way to lure in more clients? Think again! In today's eye-opening episode, I discuss popular pricing myths (including the one  about being the cheapest in town) and share with you how focusing on value and differentiation can give you that edge in the competitive fitness market. 🏋️‍♀️🎯 We discuss: 💪 Why competing solely on price can harm your business and attract the wrong clientele. 🌟 How to differentiate yo...

How to Supercharge Your Sales with Chris Appiah

September 11, 2023 06:00 - 33 minutes - 23.3 MB

Dive into this game-changing episode of the podcast, featuring Chris, founder of The Sales Arms 🏋️‍♀️ In this episode, we discuss: 🚀 Skyrocketing Membership Rates: How Chris increased membership by 500% and monthly revenues by $65,000 in just one year. 🤝 Emotional Connection: It's not just about sales; it's about connecting emotionally with potential members which can be a game-changer for your studio business. 👥 Teamwork: Hear why staff training and incentives are crucial, and how to ma...

Transform Your Studio into an Inviting Community Hub

September 04, 2023 06:00 - 20 minutes - 14.3 MB

Want to create a space that your clients find hard to resist?  Your studio is unique - so don't let it feel like just another room! Turn your space into a thriving community hub!  In this value-packed episode, we're diving deep into the little-known secrets that can transform your studio into a sanctuary for well-being and genuine human connection. You'll discover the importance of aesthetics, the atmosphere, and even the vibe—yes, vibe—that sets your studio apart.  Get ready for tips, i...

5 Quick Tips For Long-lasting Client Relationships

August 28, 2023 06:00 - 19 minutes - 13.5 MB

Uncover the secrets to building lasting client relationships in the latest episode of the Pilates Business Podcast with Seran Glanfield! We discuss: 👂 The Power of Active Listening: Why it’s pivotal for forging meaningful connections and trust. 💌 Personalized Communication: Tailoring your messages authentically to show clients they’re valued. 📌 Five Quick Tips: Master the art of client nurturing to boost retention and referrals. 🗣️ Genuine Conversations: Learn how pre and post-class chat...

The Ultimate Guide to Acquiring New Clients: A Step-by-Step Strategy for Studio Owners

August 21, 2023 06:00 - 24 minutes - 16.9 MB

Ready to turbocharge your fitness studio's success? This episode delves deep into how to boost your brand visibility and expand your client base with host Seran Glanfield We cover: Understanding Your Ideal Client: What if you could magnetize clients to your studio? I'm sharing tips on crafting marketing messages that resonate deeply with your potential clients. Mastering Online Presence: I delve into the must-have components of a successful online presence. How can a powerful website and ...

Breaking the Mold: Gagan Ubi’s Pilates Revolution in Kenya

August 14, 2023 06:00 - 25 minutes - 17.2 MB

Gagan Ubi, the inspiring owner of Sonda Studio in Nairobi, took a leap of faith and embarked on a journey to open a dynamic pilates studio in Kenya.  You'll hear about her transformation from city planner in Australia to Pilates studio owner, the challenges she overcame in certification and starting a new business in a different country, and the power of perseverance and passion that fueled her journey.  She also shares her eye-opening experience of hiring, expanding schedules, purchasing ...

Breaking the Mold: Gagan Ubhi’s Pilates Revolution in Kenya

August 14, 2023 06:00 - 26 minutes - 18.1 MB

Gagan Ubhi, the inspiring owner of Sondr Studio in Nairobi, took a leap of faith and embarked on a journey to open a dynamic pilates studio in Kenya.  You'll hear about her transformation from city planner in Australia to Pilates studio owner, the challenges she overcame in certification and starting a new business in a different country, and the power of perseverance and passion that fueled her journey.  She also shares her eye-opening experience of hiring, expanding schedules, purchasing...

Crafting a Captivating Brand Identity for Your Pilates Studio

August 07, 2023 06:00 - 20 minutes - 14.3 MB

In this episode of the Pilates Business podcast,  we dive deep into the world of Pilates studio branding and explore the essential steps to build a strong brand identity that sets your studio apart.  In this episode, we discuss: 🌟 The importance of embracing your studio's authenticity and how it can make you stand out in a crowded market. 🌟 Tips for crafting a visually appealing brand identity, from choosing colors that reflect your studio's essence to creating a captivating logo. 🌟 How t...

From Paralysis to Pilates: Shari Berkowitz's Inspiring Journey

July 31, 2023 06:00 - 30 minutes - 21.3 MB

Shari Berkowitz is not just your average Pilates teacher. With her extensive knowledge and expertise, she has become a Pilates Teacher of Teachers, biomechanist, and ergonomist.  Shari's ability to bridge the gap between different styles of Pilates stems from her profound understanding of how the human body functions, how people learn, and how the apparatus works. Listen in to this episode and hear us discuss: How Shari’s partial paralysis led her to the Pilates Method The importance of a...

Empty Classes on Your Studio Schedule? Here's What to Do

July 24, 2023 06:00 - 20 minutes - 14.4 MB

As a boutique fitness studio owner, the sustainability of your business depends upon high attendance numbers in all of the classes you offer on your schedule.  But many studio owners have been faced with classes that just don’t seem to fill up. And that can be a scary situation.  If you have ever found yourself with empty classes on your schedule, this is the episode for you. You will learn: ✨what full capacity actually means in your studio’s classes ✨5 strategies that will help you get (a...

Alycea Ungaro On All Things Pilates

July 17, 2023 06:00 - 37 minutes - 25.5 MB

Ever wondered how a ballerina with a repetitive ankle injury found her way to becoming an icon in the Pilates industry? Join us as we chat with Alycea Ungaro, a published authority on fitness and wellness, a licensed physical therapist, and the owner of a successful Pilates teacher training program. Alycea shares her incredible journey, from discovering Pilates to being invited to teach a mat class in Romana Kryzanowska's studio after just one lesson. Listen in to find out how Alycea passe...

5 Secrets Of The Highly Organized Studio Owner

July 10, 2023 06:00 - 21 minutes - 14.8 MB

Feeling lost in the chaos of studio ownership? Join me, Seran Glanfield, as I reveal five crucial steps to help you stay organized, focused, and successful in your business.  We discuss the importance of setting clear goals and priorities, creating structure, and developing habits that will keep you on track. Don't miss this vital conversation about streamlining your studio business and achieving your goals. Learn how to utilize project management tools like Asana, Trello, or Basecamp to...

Creating Opportunities in the Pilates World with Kira Lamb

July 03, 2023 06:00 - 27 minutes - 19.1 MB

I love to bring on teachers and studio owners who have been in the boutique fitness world for a long time and invite them to share their stories… mostly because… what we see online, or on social media is not the whole picture! Today I’m joined by Kira Lamb who will be sharing about her journey in the Pilates world, the many different opportunities she has had within our industry, how she stays inspired and centered and what opportunities she’s contemplating right now. You’re going to love ...

Questions Your Clients Have But Won't Ask

June 26, 2023 06:00 - 19 minutes - 13.7 MB

Before they take their first session or make the decision to give your classes a try, new clients may have questions about your studio or the practice of Pilates.🤔  But here’s the thing. They may not bring them to your attention or they may not even know what questions to ask! Making your clients feel comfortable and safe is an important part of onboarding them into your studio community. As a studio owner or teacher, you can get ahead of these concerns and make your clients feel informed...

Marketing Automations That Supercharge Retention With Christine from LoopSpark

June 19, 2023 06:00 - 26 minutes - 17.9 MB

In this episode, we dive deep into the world of marketing automations and how they can supercharge your client retention. We'll explore the power of 2-way text communication to nurture your clients, best practices for setting up effective email automations, and the incredible amount of time automations can save you as a busy studio owner. Imagine effortlessly staying connected with your clients, delivering personalized messages at the right time, and seeing them return to your studio again ...

3 Ways to Help Clients Love Your New Teachers and Fill Their Classes

June 12, 2023 06:00 - 19 minutes - 13.2 MB

When you grow your studio business, you are going to have to hire teachers. 😎 👉After all, you can’t teach every class or session on the schedule, right? ❌This quickly leads to overwhelm, an undesirable work-life balance, and eventually, total burnout.  But this brings up a challenge for studio owners. Sometimes clients are hesitant to take a class with anyone other than the studio owner herself. 🤔 So, it’s important to learn how to make your clients comfortable and even excited about tak...

Running a Successful Retreat with Roman from Gratitude Hot Yoga

June 05, 2023 06:00 - 34 minutes - 24 MB

If you’ve ever considered adding retreats to your studio offerings, this is the episode for you.  🏖️Hosting a retreat is one of the most fun ways to generate revenue for your studio business and make connections with your clients that will last a lifetime.  In this episode of The Pilates Business Podcast, I had a conversation with Roman, owner of the multiple-location yoga studio, Gratitude Hot Yoga. He has been hosting retreats for his community for two decades and shared his insights abo...