Louis Fernandes shares his journey from working at NatWest Bank to becoming an advisor in sales and marketing. He grew up in the UK and had a studious and geeky personality. After not getting the grades he expected in his A levels, he randomly ended up working for NatWest Bank at the age of 18. He gained experience in various roles, including marketing and sales, and developed a passion for helping others succeed. He also pursued his interests in sailing and skiing, which taught him resilience and the importance of focusing on the outcome. Louis emphasizes the value of building relationships and understanding customers' needs in sales and marketing. In this conversation, Louis Fernandes and Paul Lanigan discuss the challenges of stepping outside of one's comfort zone and the importance of self-awareness in personal growth. They explore the concept of imposter syndrome and how it relates to conscious incompetence. They also discuss the role of technology in sales and marketing, emphasizing the need for a balance between automation and human connection. The conversation concludes with a reflection on the value of passion and living in the present moment.