OverDog: Dog Daycare & Boarding Business Tips
156 episodes - English - Latest episode: 4 days ago - ★★★★★ - 24 ratingsThis is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we'll make you the OVERDOG.
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Episodes
54: How Wag Days Doubled Their Business In 3 Months
May 24, 2022 12:00 - 33 minutes - 23 MBDiscover how a new, indoor only, dog daycare in South Philadelphia was able to double their revenue in only a few months. Hanora Rodgers from Wag Days joins the show to share her incredible growth journey. Learn what she did to get more clients, increase her profit margin and expand her services in such a short period of time.
53: Getting Your Business To Go Viral
May 17, 2022 15:00 - 26 minutes - 18.1 MBHow cool would it be if both customers and non customers were so excited about what you are doing that they feel compelled to share it with everyone they know? That would mean that other people are talking about your business and there's a buzz about your business that keeps customers coming back for more and brings in new people who are fired up by how you do business. In this episode, I go over 4 things you can do to make your business go viral and create more excitement for your brand.
52: Overworked and Overstressed: How To Help You Feel & Perform Better
May 10, 2022 16:00 - 45 minutes - 31 MBWith all the responsibilities and daily stresses, it's easy to feel burned out and exhausted, however you can't stay that way for too long. If you do, both your personal life and your business will ultimately suffer. But there is a way to run your own business, keep your sanity and enjoy your days. On today's show I'll go over some ways you can create a lifestyle and business that runs smoother, is less stressful and brings you more daIly joy.
51: How To Create Raving Fans Out Of Your Customers
May 03, 2022 18:00 - 35 minutes - 24.4 MBSatisfied customers will get you no where. To have a thriving business that beats the competition and is around for years to come, you need to turn your customers into raving fans. Raving fans are loyal to your business no matter what, buy more stuff from you and go out of their way to promote you. In this episode you'll learn exactly how you can turn all those average customers into high octane raving fans.
50: Making Training a Main Service with Daycare
April 26, 2022 13:00 - 52 minutes - 36.4 MBI really believe that in the very near future all dog daycare businesses are going to have to incorporate training into their service offerings. Having a training program enables you to provide a much needed service to your customers, helps shape better behavior in the dogs and will bring in more money to your business. The question then becomes, how do you create a structured program to accomplish all that? Today's special guest has been doing it for years and is going to show you how.
49: Diagnosing Problems with Your Customer Machine
April 19, 2022 19:00 - 28 minutes - 19.7 MBIn this weeks episode Fern answers a question from a listener why he's struggling to get in more dog daycare customers and keep them for a longer period of time. The key is to figure out where the problem is in your sales process and then take action to improve it. Learn how you can determine where you need to focus your time in order to make your customer acquisition and retention rates go up and stay up.
48: Dealing With Problem Customers
April 12, 2022 16:00 - 28 minutes - 19.3 MBEvery business wants and needs customers. It's what brings in revenue and helps us to grow. Customers are the best, BUT they are also the worst. Nothing saps the fun out a business quicker than pain in the butt customers who cause you and your staff aggravation and stress. In this episode, we'll discuss how to make sure you're brining in the right kind of customers, how stop them from becoming problematic and the best way to let them go when necessary.
47: 8 Common Mistakes Dog Daycares Make
April 05, 2022 17:00 - 32 minutes - 22.1 MBWe learn more from our mistakes than we do from our successes, but what's even better is that if we can learn from the mistakes of others, so that we don't have to make them at all. In this episode, I'll highlight 8 mistakes I see being made by dog daycares over and over again. These things are holding businesses back, causing more problems and hampering growth potential. See which one's you can improve upon and make your daycare business the best it can be.
46: Different Kinds Of Marketing Available To You
March 29, 2022 10:00 - 22 minutes - 15.3 MBLuckily for you there are so many different channels available to market your business. This is great because you've got a lot of options to grow your dog daycare business, however it's also overwhelming and more than a bit confusing. In today's episode we'll go over all of the marketing options out there and help you determine which ones are the best use of your time and will give you the best results, at the lowest cost.
45: 8 Tips To Make Your Business Run Smoother
March 22, 2022 18:00 - 33 minutes - 23.1 MBHaving a business with plenty of clients is great, UNLESS it has you overworked, overstressed and overwhelmed. If you feel like you're stuck putting out fires all day and are constantly scrambling to balance too many things within your business, you need to listen carefully here. I'll go over 8 tips that will help you create a business that runs smoothly, that requires less effort and allows you to step away a bit. Sound good?
44: Creating New Revenue Streams Within Daycare
March 15, 2022 16:00 - 52 minutes - 35.8 MBThere are two things I know to be true of the future of the dog daycare industry. One, that business owners need to get creative in finding new ways to bring in more money and two, that we need to figure out how to provide more value to the customers. If you do #2, you'll get #1. On todays's show Kristen Delea-Sacco of Metro Pooch joins us to share a few of the inventive programs she's come up with in her business that have increased her revenue and, at the same time, is really helping her...
43: Improving Your Sales Process
March 08, 2022 16:00 - 28 minutes - 19.4 MBGetting all the leads in the world won't make a damn bit of difference if you can't convert them into paying customers. To do that, you need to have a process designed to make people feel comfortable, overcome their objections and help them take the next step. So, what's your process? Do you have one? No worries, I've got you covered. In this episode we'll go over the things you need to do in order to transform those hard earned leads into life long customers that will continue to buy from ...
42: Incorporating Training Into Your Daycare Services
March 01, 2022 00:00 - 40 minutes - 27.9 MBThe trend in dog daycare is moving away from just playgroups to more of an enrichment and training model. That sounds great but how do you do it? On today's show learn from Mandy Eakin of Manners Matter, a dog daycare that has been doing day training and working with dogs while they are at daycare for some time now. See how they structure their services and how it works as a revenue stream.
41: Using Facebook Groups To Grow Your Business
February 22, 2022 15:00 - 29 minutes - 20.4 MBHow cool would it be to have access dog owners right in your area? How great would it be to be seen in the community more often and have your business be top of mind to them? All this is possible with Facebook groups and in this episode I'll show you how you can utilize them to position your business as an authority and help you get more customers. The best part is it's totally free to do and can be insanely impactful - IF you're willing to put in the time to build it right.
40: Success Tips From a Boutique Dog Daycare
February 15, 2022 11:00 - 31 minutes - 21.4 MBBigger isn't always better. Having a small boutique dog daycare business that is thriving can make you a good living without the stress and problems of managing everything that comes from having a larger facility. And there's plenty that big business can learn from the little guys. Today I bring on Kritika Prakash who owns Pack of Paws in Toronto Canada, who shares what she's done to cultivate loyal, long term clients and dogs that don't cause trouble and love being there.
40: Success Tips From a Boutique Dog Daycare
February 15, 2022 11:00 - 31 minutes - 21.4 MBBigger isn't always better. Having a small boutique dog daycare business that is thriving can make you a good living without the stress and problems of managing everything that comes from having a larger facility. And there's plenty that big business can learn from the little guys. Today I bring on Kritika Prakash who owns Pack of Paws in Toronto Canada, who shares what she's done to cultivate loyal, long term clients and dogs that don't cause trouble and love being there.
39: How To Price Your Services
February 08, 2022 10:00 - 23 minutes - 16 MBHow do you determine what to charge people for what you do? Was it a well thought out process or just some numbers you chose at random? Your pricing is very important to not only how much money you make but also the impression of your business and how the public will perceive you. In this episode, we'll discuss your pricing so you'll have a better understand of what you want and need to charge for all your services.
38: Staff Recruitment and Retention with Jennifer Wolf-Pierson
February 01, 2022 15:00 - 1 hour - 43.1 MBFinding good employees for your dog daycare is hard - now more than ever. And if you're able to find good people, they often don't stick around long enough. It's an ongoing, never ending problem that seems to have no solution. But what if there was a way to both find good people and keep them for years? There are companies out there that have cracked the code and are thriving with great staff that sticks around. Today's special guest will tell you exactly how they are doing it.
37: Marketing To Your Existing Customers
January 25, 2022 11:00 - 24 minutes - 16.8 MBEveryone always is so focused on getting new customers into their business, however, the single best way to increase your revenue is not from new people but from the clients you're already serving. By taking care of them better, offering them more services and understanding the additional ways you can provide value to them, you'll be able to bring in more money with less effort. It takes way more time and money to get people who have never used your services to try you out then it does to re...
36: Grooming Services In Your Daycare
January 18, 2022 14:00 - 46 minutes - 31.6 MBOffering grooming services is a great additional revenue stream for your business but it can be difficult to know the proper way to structure it and sometimes a pain to deal with the groomers. However, if you learn how set it up the right way, understand how to find the right groomers and know how to manage them, it can really boost your business. Joe Zuccarello of Paragon Pet School, joins the show to give you insight into how to best work with groomers - whether you already offer groomin...
35: Organizing & Automating Your Business
January 11, 2022 16:00 - 25 minutes - 17.6 MBThere's so much you need to do in your business but there is only so many hours in the day. This typically forces you to make some choices of what to do and what to let go, which can cause long term problems and lead to a bad experience for potential new customers and existing clients alike. The way to create more space in your day (and life), as well as improve the efficiency of how things work in your business AND deliver a better experience for people, is become more organized and utili...
34: How To Have a Successful Business Long Term
January 04, 2022 16:00 - 32 minutes - 22 MBThe problem with most people is that they don't understand that building a business takes time and that certain things need to be done now, that you won't see any results from until well into the future. But it's very worth it - and actually critical - if you want to have a successful business long term. In this episode, we'll discuss the building blocks you need to put in place today in order to create a solid business that's around for years to come.
33: 6 Ways To Improve You For Your Business
December 22, 2021 18:00 - 33 minutes - 23 MBWhat most people put lots of time and effort into building a strong business that performs at its best, however often neglect to put that same energy into themselves. This is a huge mistake as a business is only has good as its owner. You need to be functioning at the highest level and you should always be actively working to improve yourself. If you do, the ripple effects on you business can be dramatic. In this episode we'll go over 6 important ways you can work to make you the best ve...
32: Planning For Success In The New Year
December 15, 2021 16:00 - 20 minutes - 13.9 MBWhere do you want your business to go next year? If you find that you don't typically reach your goals and that your business isn't moving forward fast enough, it could be that you're just not planning properly to set up your success. If you choose the right goals and have a detailed plan on how you'll achieve them, you will find that you'll be much more likely to hit the mark. In this episode, learn how to properly assess where you're at, understand what parts of your business need i...
31: Creating a Puppy Program In Your Daycare
December 07, 2021 12:00 - 45 minutes - 31.5 MBThe early part of a dog's life is the most important in their social development. They need to get positive exposure to people, dogs and the environment. This is the time when puppies and pet parents need dog daycare the most, however it's the only time they are typically forbidden to attend. Most daycare's don't take puppies for fear of the health ramifications of unvaccinated dogs in the building. There is a way to safely take puppies in and keep all the dogs safe and in this episode you...
30: 9 Things Your Website Needs To Have
November 30, 2021 20:00 - 24 minutes - 16.8 MBYour website is your online storefront. It's the first impression people have of your site and if it's done right, it will lead the viewer to become a customer. If done poorly, however, it will cause them to click away, never to return. Your website should be an asset to your business, not a detriment. If you are thoughtful about the way your website is set up and do certain things, your site will funnel people into your business every day. In this episode you'll discover 9 things that you...
29: Standing Out As Competition Grows
November 18, 2021 15:00 - 27 minutes - 18.6 MBThe pet industry is booming and grows every single year. That means more and more dog businesses are popping up all the time. All the new competition for customers makes it harder and harder to stand out in the marketplace - and because so many are doing similar things, it makes them all blur together. If you want your business to get noticed and engage people for years to come, you're going to need to do some things to get the attention of the consumer and keep them interested so they don...
28: Creating Your Marketing Plan
November 06, 2021 20:00 - 27 minutes - 18.7 MBBuilding an amazing business with world class service is useless unless people know about. If you build it they will not come without the knowledge that you're there, understanding what you do and seeing how it can benefit them. That's where marketing comes in. In this episode learn just how important marketing is and what kind of things you need to do to attract customers to your door. You'll also discover how to create your very own marketing plan for the year.
27: How To Charge More For Your Services
November 02, 2021 17:00 - 29 minutes - 20 MBWould you like to make more money for your services? Of course, who wouldn't? Well, in this episode I'll share some ways that you can get people to pay you more money for what you do. It's all about positioning yourself as a business that is worth more and then providing the value that justifies it. You'll learn a bunch of ways you can set your business up to be viewed as a premium service, that's well worth the extra money.
26: Taking Better Care of Your Customers
October 26, 2021 19:00 - 26 minutes - 18.5 MBYou've worked hard to get your customers and they are the life blood of your business, but are you taking good enough care of them? In this episode we'll go over how to really make your customers feel the love from your business so that they will stay with your longer and become outspoken advocates for you. We'll also discuss how to recognized when you might be losing a customer and what you can do to get them back.
25: How To Organize & Automate Your Business
October 20, 2021 17:00 - 27 minutes - 18.7 MBWith so much to do running your business, it's easy to get overwhelmed. The good news is that thanks to technology, you're able to better organize the pieces of your business and even automate a lot of it. This will help things run smoother and free up your valuable time so you focus on all the other important things on your plate. In this episode you'll learn some ways you can create more control within your business and leverage software to take care of things for you.
24: What To Do When Business Is Good
October 13, 2021 20:00 - 23 minutes - 16.5 MBWhen business is booming and you have plenty of customers, it creates a lot of cash flow but also some potential issues. Just focusing on the day to day work can blind you from issues caused by the increase in business. In this episode, we'll discuss what you need to watch out for when you're jammed with customers to that you can scale with less stress and ensure that you will continue to be busy for a long, long time.
23: Improving Your Finances With Susan Briggs
October 05, 2021 14:00 - 38 minutes - 26.7 MBThere's so many things that are important when you're trying to build a solid business that will be successful long term. A lot of the back end tasks are not really that fun so people tend to put them off or even skip over them altogether. That always turns out to be a big mistake, especially when it comes to your financials. You need to have a good understanding of all your numbers and how to prepare and optimize the money coming in and going out. If you're confused by all that stuff, n...
22: Strategic Planning with Patric Lyons
September 29, 2021 16:00 - 53 minutes - 36.5 MBWithout a specific plan on where you want your business to go, you can end up with a business you don't really like and that's not going anywhere. To be successful you need to craft an educated, well thought out plan to take you where you want to go. We're joined by Patrick Lyons, who specializes in help businesses craft the perfect plan and then execute it day by day, ensuring that you hit your bullseye. Patrick will share his top tops on how you can put your plan together and make it a r...
21: 5 Ways To Get More Leads & Customers
September 21, 2021 18:00 - 19 minutes - 13.2 MBLet's use what you already have available today, to get you more. More leads, more customers and more traction as a business. In this episode I go over 5 simple ways to do that, without spending any money on advertising whatsoever. These 5 things are simple and can be implemented by any business for little or no money and will have a HUGE on the amount of people you have coming into your business, as well as helping you use your existing customer base to generate even more leads and adde...
20: Creating Systems with Phillip Paris
September 13, 2021 15:00 - 51 minutes - 35.7 MBOne of the best ways to make your dog daycare run smoother and with less problems is to have documented procedures so that your entire team know exactly what to do in all areas of your business. This will ensure that every customer gets the same experience, everything is done the same way and alleviate a lot of the questions your staff has to come to you with. Learn where you need to create systems within your business and how you can do it to make your day to day life easier and make your...
19: Ten Things Successful Dog Daycare Owners Do
September 09, 2021 20:00 - 24 minutes - 16.8 MBSuccess leaves clues. If you just see what the top business owners are doing to become (and stay) successful, you can learn from them and make your business better. After working with businesses in the daycare industry for a few years, I've noticed some similarities in people that are at the top of the dog daycare field. In this episode, I share ten things that I've noticed really successful dog daycare owners do that those that struggle typically do not. See which of these you are not d...
18: Using Facebook Ads To Grow Your Dog Daycare
September 01, 2021 21:00 - 33 minutes - 22.8 MBOrganic traffic is great but if you really want to grow and scale your business paid advertising is the gasoline you need to ignite the fire in your marketing. Although there are many different advertising methods and platforms, Facebook continues to be one of the best (if not THE best) option you have to really see results. The problem is that if you don't know what you're doing it's very easy to blow a bunch of money and get no results. In this episode you'll learn the formula to make Fa...
17: Proper Follow Up
August 25, 2021 15:00 - 21 minutes - 15 MBAll the time, effort and money you spend to get leads and customers into your dog daycare will all be for nothing if you don't have a good follow up system in place. They say, "the money is in the follow up." I'm not sure why "they" are but I agree 100% and have seen the huge impact deploying good follow up campaigns for my clients has made. In this episode I'll go over where you need to follow up, as well as lots of ideas on how you can do put it into action for your business.
16: The Right Way To Onboard a New Customer
August 19, 2021 19:00 - 30 minutes - 21 MBWhat happens right after a person becomes your customer will great affect not only how they feel about you and your services but also impact how long they will stay a customer. Most places don't have a systemized, detailed onboarding process that informs the customer, answers their future questions and gives them a sense of ease in leaving their dogs with you. In this episode you'll learn the exact onboarding process I recommend and how to deploy it so that your customers absorb and get th...
15: Should You Update Your Website
August 03, 2021 17:00 - 22 minutes - 15.7 MBYour website is often the first and only thing people see of your business. It can be the deciding factor whether someone keeps surfing online or takes the next step with you. So, your website is important but is it any good? In this episode, we'll examine your website and you'll learn 8 questions you need to ask to determine if your existing site is doing the job or needs some improvements.
14: Stop Waisting Time and Focus on What's Important
July 27, 2021 20:00 - 25 minutes - 17.9 MBIf you feel like you're always running around like crazy day after day but not really getting anywhere in your business, this is the episode for you. You'll learn how to determine what things you need to focus on in all areas of your business: your clients, your staff, your revenue streams, everything. I'll show you a simple system to help you understand how to leverage your time and increase your impact, which will enable your business to grow faster and become better.
13: Getting More Online Reviews
July 20, 2021 18:00 - 26 minutes - 18.5 MBOnline reviews are more important to your business than ever before. As people spend more time on their devices they are going online to research businesses and make buying decisions. And the research shows that they trust online reviews as much as the recommendation of a friend. To grow your business and have long term success you NEED to have a good number of high ratings online. In this episode we'll discuss how you can get a steady stream of 5 star reviews coming in for your business t...
12: Spotlight Session with Pup Stars Pet Care
July 13, 2021 19:00 - 47 minutes - 32.9 MBThis is our very first Spotlight Session, where we bring on the owner of dog daycare business to discuss their journey in building their business. In this episode you'll meet Tara Robertson from Pup Stars Pet Care in Chicago, Illinois. Tara shares how she went from an in-home business to renting a small facility to owning a larger one where she provides daycare, boarding, grooming, walking, training and more. Tara goes into what has made her successful, as well as some mistakes she made al...
11: How To Be Proactive and NOT Reactive
July 07, 2021 18:00 - 30 minutes - 20.7 MBDo you feel like you're constantly putting out fires in your business? Do you feel like your sometimes on a hamster wheel - always moving but not really getting anywhere? If so, it's because your in reactive mode - addressing immediate issues but never getting to the things that will have the big, long term impact on your business. You need to change that so that you're proactively doing thing necessary things that will make your daily life easier and help you move continually in a positive...
11: How To Be Proactive and NOT Reactive
July 07, 2021 18:00 - 30 minutes - 20.7 MBDo you feel like you're constantly putting out fires in your business? Do you feel like your sometimes on a hamster wheel - always moving but not really getting anywhere? If so, it's because your in reactive mode - addressing immediate issues but never getting to the things that will have the big, long term impact on your business. You need to change that so that you're proactively doing thing necessary things that will make your daily life easier and help you move continually in a positive...
10: Building Your Brand Awareness
June 21, 2021 16:00 - 22 minutes - 15.2 MBIf you are trying to build a business that is around for a long time you need to have a big picture mentality, doing things now that will set up your future success. That's exactly what creating and implementing brand awareness campaigns does for you and in this episode you'll learn not only how important brand awareness is but also exactly how you can increase the impression people of your business and keep you top of mind.
9: How To Start Your Business Right with Robin Bennett
June 15, 2021 18:00 - 58 minutes - 40.5 MBIf your dog daycare business is brand new or in it's first couple of years, you're going to love this week's episode. Robin Bennett of The Dog Gurus joins us to tell us her top tips to get your business started off right. Learn the specific steps you need to do in order to become profitable as quickly as possible and set your self up for long term success. You'll also discover ways to minimize your stress and avoid common mistakes.
8: Understanding Your Market & Customers
June 08, 2021 16:00 - 27 minutes - 19.1 MBHow would you like more leads, more customers and to make more money from each of those customers? Well to do that you have to have a really good understanding of the different segments of the market and how to effectively reach them. Then, once you have them as a customer, you need to know how to move them through your customer value ladder to maximize your profit. All this might sound confusing but after you listen to this episode it will all make perfect sense and you'll know how to ta...
7: Social Media Posting Tips
June 02, 2021 14:00 - 36 minutes - 24.9 MBWith so many different platforms that change so often, it's easy to see why so many businesses struggle with managing their social media pages. Each social network requires different posting techniques and strategies and you need to know what you're doing if you're going to see any kind of results from all your efforts. In this episode you'll learn what 2 social platforms will give you the most leverage and exactly what you should post to maximize your exposure, while delivering the best v...