8: Understanding Your Market & Customers

How would you like more leads, more customers and to make more money from each of those customers?

Well to do that you have to have a really good understanding of the different segments of the market and how to effectively reach them. Then, once you have them as a customer, you need to know how to move them through your customer value ladder to maximize your profit. 

All this might sound confusing but after you listen to this episode it will all make perfect sense and you'll know how to take much better care of your audience and customers.