Episode 303: Why you must put profit first in your business, with Stephen Woessner.

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner.

My hope is that you’re having a rock solid awesome Wednesday…and…that you’re making consistent and steady progress toward your vital priorities for the week, for the month, for the quarter, for the year, and for your life. Moving toward your goal — even if it seems like your progress is just one inch at a time — movement — and movement forward is vital.

So keep moving forward Onward Nation! Don’t ever quit.

And one of the ways for us to stay motivated to continue pushing forward is to have a crystal clear vision of our destination. And I know that sounds cliche — and you may have just rolled your eyes at me — and I get it. We all hear how important goals are — goals for sales, goals for new employees, goals for new markets, new products, goals for this — goals for that.

And I find myself creating goals — new goals — new adventures — new challenges — new ways to push what we are doing to that next level…but rarely — if at all — have I ever considered profit as a goal.

Yeah, seriously, a profit goal.

Like never — at least until recently thanks to the urging and prodding of my certified tax coach, Eric Levenhagen, our guest on Episode 25 of Onward Nation.

Eric’s profit-focused lessons to me — more like thumping me over the head with knowledge — consistently — relentlessly actually — finally got through.

He has been teaching and coaching me through the Profit First System — and it is beginning to revolutionize my company. Profit First was created by Mike Michalowicz and the book — the philosophy — the mindset shift behind it — is phenomenal.

You can find the book here.

Aside from my ringing endorsement of Mike’s book — I am also pleased to share that Mike will be our guest on Onward Nation Episode 361 — rock solid awesome — just confirmed that yesterday. And Eric — if you are reading — thank you for the wonderful introduction to Mike — much appreciated, my friend.

So for today’s solocast…I am going to share — what I hope will be — valuable lessons into a variety of metrics that will help you become more profitable.

Let's dive in.