On Brand with Nick Westergaard
518 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 88 ratingsThe On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
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Episodes
Social Sound Bite: Where Facebook Hid Your Favorite Page Features
April 22, 2016 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using Facebook as your page! We tell you where they are on this week’s show. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s where to find those hidden features … Fac...
How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich
April 11, 2016 10:00 - 37 minutes“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, a digi...
Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos
April 08, 2016 10:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the NFL’s Thursday Night Football games. Instagram is also in the process of rolling out a longer, 60-second limit for videos. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bi...
Why Having a Brand Filter Makes Decisions Easy at AWeber
April 04, 2016 10:00 - 38 minutes“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn’t wait to talk to Mike about all of this on this week’s On Brand podcast...
Social Sound Bite: Quit Freaking Out About the Instagram Algorithm
April 01, 2016 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand — a better bet is to focus on being more engaging on the platform to ensure that your content stands out. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here are 3 ways...
How Poo~Pourri Uses Humor to Humanize Their Brand
March 28, 2016 10:00 - 40 minutesWhen your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built everything herself including one of the most engaging brands of the day. Grab some reading material and join us in the loo for this week’s On Brand podcast. About Suzy Bátiz Suzy Bátiz is the founder and CEO of Poo~Pourri and is an expert in entr...
Social Sound Bite: Email Marketing Is NOT Dead
March 25, 2016 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit writing this channel’s obituary and ask yourself what you’re doing to reinvigorate your email program. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the link to...
Everything You Do Is Branding with John Michael Morgan
March 21, 2016 10:00 - 39 minutes“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors, Fortune 500 companies, small business owners, entrepreneurs, celebrities, and churches to build better brands. I couldn’t wait to chat about what all of these different types of brands have in common on this week’s On Brand podcast. About John Morgan John Michael Mo...
Customer Service Is the New Branding with Jay Baer
March 14, 2016 10:00 - 48 minutes“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about customer complaints. He commissioned a study from Edison Research to better understand the role customer service plays in how we build brands online. We talked about all of this — including his upcoming keynote at Social Brand Forum 2016 — on this week’s On Brand po...
Why Story Is Coldwell Banker’s Biggest Brand Asset
March 07, 2016 11:00 - 43 minutes“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of the most disruptive periods in its 110 year industry with the help of 87,000 independent contractors as brand ambassadors. All of this provides challenges and opportunities I couldn’t wait to discuss more of this with Sean on this week’s On Brand podcast. Abou...
Social Sound Bite: Facebook Instant Articles – Coming Soon for Everyone
February 29, 2016 11:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York Times and National Geographic but are now on their way to the marketing masses this April. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s Facebook’s overview on ...
Why Better Blogging Still Makes a Better Brand with Maddy Osman
February 22, 2016 11:00 - 39 minutes“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps young Chicagoans find the best deals in the second city. Over at The Blogsmith, Maddy helps personal brands and small businesses find their voice online through better blogging. I couldn’t wait to discussing stronger branding through better blogging on this week’s On Brand podcast...
How The Onion Helps Brands Bring the Funny
February 15, 2016 11:00 - 44 minutes“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What they should be doing is looking to experts like The Onion. As social media lead for Onion Labs, Eric Munn and his team help brands bring the funny while connecting and engaging with their audience. About Eric Munn Eric Munn is Social Media Lead for Oni...
Social Sound Bite: New Facebook and Instagram Features for Brands
February 12, 2016 11:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users can now seamlessly switch between accounts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS...
Managing Your Brand Reputation Online with Charlie Pownall
February 08, 2016 11:00 - 39 minutes“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book — Managing Online Reputation — Communications Advisor Charlie Pownall does just that. I couldn’t wait to learn more on this week’s episode of the On Brand podcast. About Charlie Pownall Charlie Pownall is a communications advis...
The New Rules of Branding with David Meerman Scott
February 01, 2016 11:00 - 36 minutes“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and PR was first published. Now in its 5th edition and used in classrooms throughout the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn’t wait to discuss this, his new Newsjacking course, and the role all of this plays in the upco...
Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud
January 29, 2016 11:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s important to be human online. We also discussed the difference between what men and women search for on Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer!...
How the Harvard Business Review Has Built a Content Brand
January 25, 2016 11:00 - 41 minutesToday brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How does a brand that’s over 90 years old and an extension of another brand that’s centuries old continue to innovate and evolve? I asked that very question and a few more to HBR Senior Editor Sarah Green Carmichael. About Sarah Green Carmichael Sara...
Social Sound Bite: 61% of CEOs Have No Social Media Presence
January 22, 2016 11:00 - 3 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t active on social media. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This ...
Why Think-Big Brands Need to Have Fun with Amy Schmittauer
January 18, 2016 11:00 - 40 minutes“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate form of content. How will we tell our story? How will we engage with our audience? This week video expert Amy Schmittauer joined us with the answers to all of these questions. About Amy Schmittauer Amy Schmi...
Understanding Brand Strategy with Mark Di Somma
January 11, 2016 11:00 - 42 minutes“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the people who buy its products and by those who work so hard from the inside to bring the brand to life. It’s about being interesting and staying interesting in a world where attention quickly flags. I couldn’t wait to discuss all of this on this week’s On Brand podcas...
Social Sound Bite: Twitter Prepares to Drop Their 140-Character Limit
January 08, 2016 11:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their signature 140-character limit in favor of longer tweets with a 10,000-character limit?! If so, what does this mean? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You c...
How Social Video Can Help You Share Your Story with Brian Fanzo
January 04, 2016 11:00 - 38 minutes“I love storytelling. It builds trust faster than anything else.” Brian Fanzohelps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming social video like Meerkat and Periscope, Brian has fearlessly jumped in and quickly become a leading expert in this new and exciting media. I couldn’t wait to discuss all of this with Brian on this week’s episode of the On Brand podcast. About Brian Fanzo Brian...
Social Sound Bite: 2016 Digital Marketing Trend Recap
January 01, 2016 11:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful content, social video, and amplification through paid advertising. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up...
Why Your Brand Should Be Aspirational with Drew McLellan
December 21, 2015 11:00 - 41 minutes“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his work with the Agency Management Institute, he also helps agencies focus their brands as well. I couldn’t wait to talk to my fellow Iowan and agency owner Drew McLellan on this week’s episode of the On Brand podcast. About Drew McLellan Drew McLellan h...
A Fan Engagement Lesson from the Minnesota Vikings
December 14, 2015 11:00 - 39 minutes“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most prominent brands. One thing these mega-brands can’t loose sight of is their fans. “Fans first and foremost,” said Vikings CMO Steve LaCroix during our recent chat. If you’re a Vikings fan, a brand builder, or both, you won’t want to miss this week’s episo...
Social Sound Bite: Twitter Sharing Drops 11% in a Month
December 11, 2015 11:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their share button last month, Shareaholic reports that sharing via Twitter is down 11%. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Last but not least … Subscribe to the podcast – You can s...
What to Do When Your Brand Is Stuck or Stale with Steve McKee
December 07, 2015 11:00 - 44 minutes“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top agencies, Steve McKee spends all of this time help stalled, stuck, and stale brands. I couldn’t wait to chat with him about all of this on this week’s episode of the On Brand podcast. About Steve McKee Steve McKee is the president of McKee Wallwork + Company, Advertising Age’...
Social Sound Bite: That Instagram Feature You Want Is (Almost) Here
December 04, 2015 11:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram presence up to date is the current inability to easily toggle in and out of accounts. Sounds like this feature is on the way at last. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember,...
Better Branding with Video Featuring Wistia’s Kristen Craft
November 30, 2015 11:00 - 44 minutes“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make sense and how can you use it to build a better brand online? As Director of Business Development at Wistia, Kristen Craft spends a lot of her time talking about branding with video. This week, she did so as my guest on the On Brand podcast. About Kri...
How Brands Can Tell Better Stories with Bobby Lehew
November 23, 2015 11:00 - 39 minutes“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he employs story every day in redefining this growing business. While story is an exciting topic for marketers, it’s also misunderstood. I couldn’t wait to unpack story — why it matters and how we can use it more — with Bobby on this week’s episode of the On Brand podcast. About Bobby Le...
Aaron Draplin on Design
November 16, 2015 11:00 - 55 minutes“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one of the leading designers working today, Aaron Draplin has a thing or two to say about brands. This past week, Draplin was in Iowa City on his fall tour “Tall Tales from a Large Man,” which he presented at the University of Iowa. I was fortunate enough to be able to chat with him after his workshop and before his evening lecture about identity and the n...
Social Sound Bite: We’re Spending More Time on More Social Networks
November 13, 2015 11:00 - 3 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social networking, GlobalWebIndex notes that we’re spending more time on social media — on average 1.77 hours per day! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just t...
Nathan_Sinsabaugh_On_Brand.mp3
November 09, 2015 11:00 - 45 minutes - 63.1 MB“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast. About Nathan Sinsabaugh As President...
Developing Brands with Purpose and Personality with Nathan Sinsabaugh
November 09, 2015 11:00 - 47 minutes“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast. About Nathan Sinsabaugh As President of S...
Social Sound Bite: Is Facebook Use Down?!?
November 06, 2015 11:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting original content less. While this may not seem like a big deal it could lead to a less engaging social experience which could threaten Facebook’s emerging ad network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this wee...
What Makes a Great Brand with Denise Lee Yohn
November 02, 2015 11:00 - 43 minutes“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn. About Denise Lee Yohn Blending a fresh perspective, twenty-...
Denise_Lee_Yohn_On_Brand.mp3
November 02, 2015 11:00 - 42 minutes - 58.4 MB“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn. About Denise Lee Yohn Blending a fresh perspective, tw...
How to Develop Fluid Brands with Marty Neumeier
October 26, 2015 10:00 - 48 minutes“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast. About Marty Neumeier Marty Neumeier is an author, designer, an...
Why Your Brand Has to Align with Your Audience’s Personal Brand
October 12, 2015 10:00 - 49 minutes“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn’t wait to talk with David about all of this on this week’s episode of the On Brand podc...
Social Sound Bite: Twitter’s Identity Crisis + #SocialBrand15 Sneak Peek
October 09, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character limit. We also discussed the upcoming Social Brand Forum. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve ...
Using Employee Advocacy to Strengthen Brands with Greg Tirico
October 05, 2015 10:00 - 43 minutes“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast. About Greg Tirico Greg Tir...
Designing the Customer Experience with Justine Jordan
September 28, 2015 10:00 - 40 minutes“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between. About Justine Jordan Justine Jordan is an email critic and popular indu...
Digital Branding in a Regulated Industry at Allianz
September 21, 2015 10:00 - 40 minutes“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time navigating the engaging yet challenging waters of digital marketing in a regulated industry. This week, she took some time to talk to us about brand ambassadors, compliance, and more on the On Brand podcast. About Kary Delaria Kary is the Social Media Ma...
Social Sound Bite: A Facebook Dislike Button? What the What?!
September 18, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called this a Facebook dislike button, the truth is that it’s likely to be much more complicated than that. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just th...
How Culture Impacts Brand Building with Amber Naslund
September 14, 2015 10:00 - 44 minutes“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — now have on brands. Before Amber joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with her about the role that company culture and social intelligence plays on building brands today. About Amber Naslund Amber...
Social Sound Bite: New Facebook Page Features Help Admins
September 11, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping and services tabs for easy discovery. Facebook also announced new commenting features including saved replies and reply privately. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sou...
Why Brand Constraints Inspire Creativity with Joe Pulizzi
September 07, 2015 10:00 - 53 minutes“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.” About...
Social Sound Bite: Instagram Says It’s No Longer Hip to Be Square
September 04, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters and square photos. But that’s about to change. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Instagram breaks out of the square (CNN Money). New, stretched-out...
Being a Brand Editor with Gaggle’s Rob Yoegel
August 31, 2015 10:00 - 43 minutes“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors. About Rob Yoegel Rob Yoegel is a marketing lea...