On Brand with Nick Westergaard
518 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 88 ratingsThe On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
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Episodes
Why Your Brand Is the Sum of Your Digital Touchpoints
February 16, 2015 11:00 - 51 minutes“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles. About Daniel Rowles Daniel Rowles has been working in Dig...
Social Sound Bite: Google Gets Access to Twitter’s Full Firehose
February 13, 2015 11:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also shared some light news about a Texas teen who lost her job due to an unfortunate tweet her boss saw. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter Confirms Google...
The Art of Personal Branding with Bryan Kramer
February 09, 2015 11:00 - 47 minutes“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer. About Bryan Kramer Bryan Kramer has extensive experience in brand marketing with a focus on integrated communic...
Social Sound Bite: Twitter Group DMs and the Social Super Bowl
February 06, 2015 17:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the half-time show, the ads, and everything in between. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter Group DM: A live test with William Shatner (Mashable) Here’s ou...
Avoiding Brand Distraction with Mitch Joel
February 02, 2015 17:00 - 42 minutes“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image. About Mitch Joel Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Mark...
Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame
January 30, 2015 11:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re watching for from brands online and off. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episo...
January_2015_Zeitgeist.mp3
January 26, 2015 11:00 - 48 minutes - 66.6 MBEach month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at January 2015! A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Co...
January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri
January 26, 2015 11:00 - 49 minutesEach month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at January 2015! A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convinc...
Social Sound Bite: Lessons from the Social State of the Union
January 23, 2015 11:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also reviewed new data on which forms of content are most effective at reaching B2B tech buyers. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Obama’s Social Media Team Tries...
Living the Brand at Ben & Jerry’s with Mike Hayes
January 19, 2015 11:00 - 41 minutes“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means. About Mike Hayes As the Digital Marketing Manager at Ben and Jerry’s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing pr...
Social Sound Bite: Choose Your Social Networks Wisely
January 16, 2015 17:00 - 7 minutesOn this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why you can’t simply slap the same two social media icons on all of your marketing and call it good. You have to choose your social networks wisely. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s ...
Why Content Brands Trump Branded Content with Andrew Davis
January 12, 2015 11:00 - 47 minutes“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers publish. One audience at a time. From content brands to branded content and everything in between, I couldn’t wait to chat with Drew. About Andrew Davis Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York...
Social Sound Bite: 2015 Social Media Predictions
January 09, 2015 11:00 - 7 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite 22 Experts on Which 2015 Social Media Trends to Watch Why Facebook Inc’s Video Ads Will Take Off in 2015 (The Motley Fool) Details Unveiled For Twi...
The Role of Brand Voice in Social Media at Chobani
January 05, 2015 11:00 - 44 minutes“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only been around since 2007. Ashley tells us about building the brand online and off and the role that digital media has played on this week’s episode of On Brand. About Ashley Butler Ashley Butler is the Social Media Strategist at Chobani (Note: I referenc...
How to Reinvent Your Brand with Dorie Clark
January 01, 2015 11:00 - 44 minutes“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark is one of those brand architects. The author of Reinventing You took some time to talk with us about brand reinvention. About Dorie Clark Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, F...
Beyond the Positioning Statement with Tamsen Webster
January 01, 2015 11:00 - 47 minutes“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen. About Tamsen Webster Tamsen Webster specializes ...
The Primal Code of Digital Brand Building with Patrick Hanlon
January 01, 2015 11:00 - 45 minutes“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and fo...
Hello, On Brand Podcast. (Goodbye, Social Brand Chat.)
December 30, 2014 05:01 - 6 minutesA new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk Show. But I wasn’t done with podcasting. Not by a long shot. Today, I’m pleased to announce our newest project here at Brand Driven Digital — the On Brand podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices