On Brand with Nick Westergaard
518 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 88 ratingsThe On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
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Episodes
Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat
August 28, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they started tracking while Twitter and LinkedIn use is flat year on year. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Growth at LinkedIn and Twitter has slammed to a ...
How Realtime Branding Is Possible with Insights from Zignal Labs
August 24, 2015 10:00 - 46 minutes“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn’t wait to learn about the realtime branding possibilities, politics, and everything in between from Tim and DJ. About Tim Hayden and DJ Waldow With more than 20 years of ...
Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”
August 21, 2015 10:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the Air Force has repurposed this message for the social age, warning service men and women that “loose tweets destroy fleets.” Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite A...
The Secret of the Suitsupply Brand Experience: Empowering People
August 17, 2015 10:00 - 43 minutes“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply. About Nish de Gruiter Formally employed with Brunello Cucinelli, Suitsupply’s Vice Pres...
Solving the Mysteries of Brand Strategy with Scott Monty
August 10, 2015 10:00 - 46 minutesWas Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere. He’s also a leading digital marketing strategist and consultant at Scott Monty Strategies. On top of all of this, Scott is a speaker at this fall’s Social Brand Forum. I couldn’t wait to chat with him on this week’s episode of the On Brand Podca...
Social Sound Bite: Instagram Ads, HootSuite Integration on the Way
August 07, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were opening up their advertising API — a move that could put them ahead of Google and Twitter in display advertising. They also announced closer integration with HootSuite. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips incl...
Brand Unity vs. Uniformity with Josh Miles
August 03, 2015 10:00 - 46 minutes“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space that Josh Miles navigates every day. As principal of the Indianapolis-based firm MilesHerndon, he works with organizations of all sizes to build better brands. I couldn’t wait to get wonky with a fellow brand builder on this week’s episode of the On Brand podcast. About Josh Miles Josh M...
Social Sound Bite: Hunting Lions Is Just Bad for Business
July 31, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions. The Internet will never let him forget, as negative reviews of his business flooded Yelp and various social outlets. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Soun...
Social Sound Bite: Facebook Revenue Sharing Targets YouTube
July 24, 2015 10:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step toward being a major rival by announcing a revenue-sharing model for video creators. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook Revenue-Sharing Move ...
The Naked Truth on Brand Transparency with Jeff Rosenblum
July 20, 2015 10:00 - 42 minutes“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast. About Jeff Rosenblum ...
How to Tell Your Brand Story with Park Howell
July 17, 2015 10:00 - 52 minutes“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling to create more meaningful brand experiences. I couldn’t wait to chat with Park about the “Business of Story” on this week’s podcast. About Park Howell Park Howell founded Park&Co, an award-winning brand and creative consultancy,...
Should Your Brand Try Comedy? Cisco’s Tim Washer Has the Answer
July 13, 2015 10:00 - 45 minutes“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy scene, with an impressive list of credits including a recent spot on Last Week Tonight. I couldn’t wait to talk about the intersection of brand building and comedy with Tim on this week’s podcast. About Tim Washer Tim Washer has performed at events featur...
How Employee Engagement Builds Brands with Thom Wyatt
July 06, 2015 10:00 - 50 minutes“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast. About Thom Wyatt Thom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key t...
Social Sound Bite: Pinterest Launches Buyable Pins
July 03, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things they see in pins they like — all while never leaving Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the official Buyable Pins Announcement from...
Growing a Brand into a Movement with Hubspot’s Mike Volpe
June 29, 2015 10:00 - 40 minutes“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant. About Mike Volpe Mike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads...
Social Sound Bite: New Instagram Features Challenge Twitter
June 26, 2015 10:00 - 7 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even closer to Twitter, offering users better tools for real-time event updates and discovery. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Instagram Challenges Twitt...
Un-Branding with Scott Stratten
June 22, 2015 16:00 - 53 minutesScott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy! About Scott Stratten Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, ...
Social Sound Bite: Jeb! (And Other Social Campaign Updates)
June 19, 2015 10:00 - 7 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!) surrounding it. We also looked at the latest social media tallies among the candidates as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the straight dope...
The Threat of Eroding Relevance with Martha Pease
June 15, 2015 10:00 - 54 minutes“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast. About Martha Pease Martha Pease is Co-Founder and CEO of DemandWerks, a consulting fir...
How Thought Leadership Builds Brands with Ian Greenleigh
June 08, 2015 10:00 - 52 minutes“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast. Ian Greenleigh Ian Greenleigh is author of The Social Media Side Doo...
Social Sound Bite: Snapchat + Millennials, #SocialBrand15 Update
June 05, 2015 16:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking about. Specifically, use among millennials is through the roof. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s one big reason Snapchat is worth $16 billion (Business Insid...
The Human Side of Digital Branding with Steven Van Belleghem
June 01, 2015 10:00 - 46 minutes“Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles of businesses communication — the digital and human side. Van Belleghem shares with us why these aspects are really complementary this week on the On Brand podcast. About Steven Van Belleghem Steven is a thought leader on the transformation of c...
Social Sound Bite: Facebook Adds Critics’ Reviews for Restaurants
May 29, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced that in addition to customer reviews on Facebook pages, restaurant pages will now feature critics’ reviews from sources such as Bon Appétit and Condé Nast Traveler. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in t...
Rethinking Luxury Branding with JP Kuehlwein
May 25, 2015 10:00 - 45 minutes“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author JP Kuehlwein joined us for a discussion on this very topic. About JP Kuehlwein JP Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidi...
Social Sound Bite: Snapchat Gets Political
May 22, 2015 16:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco Rubio, and Rand Paul are just a few of the candidates who are turning to Snapchat in the upcoming race. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. B...
Inside McDonald’s Brand Evolution with Steve Levigne
May 18, 2015 10:00 - 47 minutes“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand. About Steve Levigne Steve Levigne is Vice President of US Strategy and Insights fo...
Social Sound Bite: What About Bad User Generated Content?
May 15, 2015 10:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from businesses looking to leverage more user generated content in their social media marketing — what about bad content? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bit...
How to Create a Brand Name with Naming Expert Marc Hershon
May 11, 2015 10:00 - 51 minutesYou might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than you might think. Marc Hershon breaks it down on this week’s episode of the On Brand podcast. About Marc Hershon Marc Hershon is senior manager of naming and verbal identity in the San Francisco office of Landor, where he’s responsible for using sto...
Social Sound Bite: Email Emojis, Subject Lines, and Apple Watches
May 08, 2015 10:00 - 6 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are used in email. It even included which emojis are used most often in email marketing. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite MailChimp’s Most Popular Su...
Guy Kawasaki on Being a Brand Evangelist
May 04, 2015 10:00 - 38 minutes“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to talk to the quintessential brand evangelist about what it takes to do his job on this week’s episode of the On Brand podcast. About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to...
Social Sound Bite: Pinterest Makes Scheduling Posts Simple
May 01, 2015 10:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends,...
Cracking the Content Code with Mark W. Schaefer
April 27, 2015 10:00 - 45 minutes“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast. About Mark W. Schaefer Mark W. Schaefer is a globally-recognized author, speaker, educator, and busine...
Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands
April 24, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow them. This could have a big impact on brands using Twitter direct messages for customer service. We also looked at a new feature that will help the network crack down on cyber-bullying. Listen for the full sound bite and enjoy these useful links to the news, trend...
Why Your Brand Needs a Narrative with Jonathan Littman
April 20, 2015 10:00 - 51 minutes“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast. About Jonathan Littman Jonathan Littman is the co-a...
How to Create a Trustworthy Brand with Heidi Grant Halvorson
April 13, 2015 10:00 - 49 minutes“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast. About Heidi Grant Halvorson Heidi Grant Halvorson is a social psychol...
Social Sound Bite: New Retweet Feature, Is Google Buying Twitter?
April 10, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday, so did rumors of a potential takeover from not one but two different suitors including Google! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Twitter officially le...
Branding with Simplicity at Siegel+Gale
April 06, 2015 10:00 - 50 minutes“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week’s episode of the On Brand podcast. About David B. Srere David first learned the art of simplicity from a college history professor, who refused to read beyond the first th...
Social Sound Bite: Periscope vs Meerkat
April 03, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of late? This week we take a look at Periscope vs Meerkat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s a great breakdown of Periscope vs Meerkat (BusinessInsider)....
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
March 30, 2015 10:00 - 48 minutesEach month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at March 2015! The Brand Zeitgeist Report: March 2015 Twitter Turns Nine — Okay. On the show we reported that Twitter turned 10 but that’s just because — i...
March_Zeitgeist.mp3
March 30, 2015 10:00 - 47 minutes - 65.4 MBEach month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at March 2015! The Brand Zeitgeist Report: March 2015 Twitter Turns Nine — Okay. On the show we reported that Twitter turned 10 but that’s just becaus...
Why Bacon Brands Beat Oatmeal Brands with Justin Foster
March 23, 2015 10:00 - 43 minutes“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast. About Justin Foster “Inside every brand is a truth waiting to be amplified.” This is the message that Justin Foster shares as ...
Social Sound Bite: SXSW 2015 – More Meerkat, More Privacy
March 20, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on the pulse of what’s next. What did I learn? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite As we discussed last week, the new Meerkat app was big at SXSW. How big ...
How to Rock Your Brand’s Content on LinkedIn with Jason Miller
March 16, 2015 10:00 - 50 minutes“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast. About Jason Miller Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the global c...
Social Sound Bite: Why Meerkkat Matters
March 13, 2015 10:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter account. Once you’re done streaming, the online archive of your video is gone (you can save the file to your phone if you choose). Why does Meerkat matter? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show....
Brand Consistency vs. Coherence with Barbara Apple Sullivan
March 09, 2015 10:00 - 42 minutes“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn’t wait to discuss all of this with Barbara this week on the On Brand podcast. About Barbara Apple Sullivan Barbara Apple Sullivan founded Sullivan in 1990 after spending more tha...
Social Sound Bite: Is Google Killing Google+?
March 06, 2015 11:00 - 4 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from dead with teens. However, Google is breaking their social network Google+ into three products — streams, photos, and Hangouts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s a r...
How to Co-Create Brands with Tom Webster
March 02, 2015 11:00 - 37 minutes“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast. About Tom Webster Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media r...
Social Sound Bite: Facebook Is NOT Dead to Young People 12–24
February 27, 2015 11:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Don’t listen to w...
Distrupting the Definition of Branding with Jason Baer
February 23, 2015 17:00 - 47 minutes“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast. About Jason Baer Jason’s passion for partnering with clients in pursuit of bolder, more ambitious de...
Social Sound Bite: A Modern Family Content Marketing Lesson
February 20, 2015 11:00 - 5 minutesOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for some engaging TV, there’s also a content marketing lesson baked into this story as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story on Modern Family’s...