Marketing Helsinki
83 episodes - English - Latest episode: almost 3 years ago -A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.
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Episodes
033 - British Actor, Singer and Voice Coach in Finland
September 01, 2021 05:39 - 28 minutes - 26 MBDarren McStay shares his story of discovering acting classes as a way to deal with introversion and panic attacks. Today Darren is experiencing success with several acting roles in Finnish film and television, as well as through his entrepreneurial venture, 'Improve Your Voice' coaching services. Hosted by Heidi Akselin.
032 - Very Finnish Marketing and the Art of Online Community Building
June 08, 2021 16:29 - 50 minutes - 23.3 MBJoel Willans is an author, creative director and the founder of various popular online communities including Very Finnish Problems which is one of Finland’s most popular social media brands. Here we discuss the divide between sales and marketing, selling to Finns vs selling to non-Finns, launching and growing a Facebook page to 15 thousand fans in one month organically. But, my favorite part is when Joel talks about discovering some of the happiest words in the world!
031 - Nobody Wants a Humble Expert - Alan Weiss
March 19, 2021 10:52 - 22 minutes - 20.4 MBMy guest in this episode is Alan Weiss PhD. He’s a consultant, speaker, author, coach. We talk about: - the first ever consultant - the kind of people that welcome coaching - differentiating as a generalist in a competitive market - being humble as an expert - small town Finland in 1963 (!) ... and more.
030 - Duudsonit, Madventures, Docventures, Tubecon & Self Development
March 12, 2021 08:08 - 1 hour - 45.4 MBRisto Kuulasmaa is an entrepreneur and executive coach with a background in events, media and tv production. He has also just launched 3 travel startups in the midst of a global pandemic.
029 - Finnish Attitudes Towards Self-Promotion and the Stigma of Money
March 06, 2021 12:13 - 51 minutes - 23.9 MBKatja Presnal is an American Advertising Award-winning business and marketing strategist who has worked with Fortune 100-companies and startups. She recently launched Insider Society success accelerator for women entrepreneurs and her book Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (together with Candice Kilpatrick Brathwaite) comes out in August 2021. https://www.linkedin.com/in/katjapresnal/ https://presnal5.com/
033 Bold vs Humble: Sales & Marketing Philosophy
February 21, 2021 17:01 - 53 minutes - 24.6 MBMy guest in this episode is Andrew Deutsch CEO of Fangled Tech. We discuss some philosophy behind sales and marketing. How do we deal with the differences in selling with humility vs with boldness? Should we be mindful of adhering to culture differences when selling internationally? Is there a drawback to being too humble? And somehow we found ourselves discussing tactics behind selling a pig.
028 - Bold vs Humble: Sales & Marketing Philosophy
February 21, 2021 17:01 - 53 minutes - 24.6 MBMy guest in this episode is Andrew Deutsch CEO of Fangled Tech. We discuss some philosophy behind sales and marketing. How do we deal with the differences in selling with humility vs with boldness? Should we be mindful of adhering to culture differences when selling internationally? Is there a drawback to being too humble? And somehow we found ourselves discussing tactics behind selling a pig.
027 - Busting Drug Dealers to Building Design Education with The Futur's Ben Burns
November 25, 2020 09:40 - 45 minutes - 42.1 MBBen Burns is an award winning designer, strategist and current COO at The Futur - a group of creative professionals that teach practical design and business education to a global audience. Here, Ben talks about starting his career in design, and then becoming a police officer in Savannah GA - working in narcotics, going undercover - before coming back to design and ultimately changing the world of design education. https://www.mrbenburns.com/ https://thefutur.com/
Busting Drug Dealers to Building Design Education with The Futur's Ben Burns
November 25, 2020 09:40 - 45 minutes - 42.1 MBBen Burns is an award winning designer, strategist and current COO at The Futur - a group of creative professionals that teach practical design and business education to a global audience. Here, Ben talks about starting his career in design, and then becoming a police officer in Savannah GA - working in narcotics, going undercover - before coming back to design and ultimately changing the world of design education. https://www.mrbenburns.com/ https://thefutur.com/
032 Busting Drug Dealers to Building Design Education with The Futur's Ben Burns
November 25, 2020 09:40 - 45 minutes - 42.1 MBBen Burns is an award winning designer, strategist and current COO at The Futur - a group of creative professionals that teach practical design and business education to a global audience. Here, Ben talks about starting his career in design, and then becoming a police officer in Savannah GA - working in narcotics, going undercover - before coming back to design and ultimately changing the world of design education. https://www.mrbenburns.com/ https://thefutur.com/
026 - Executive Content and 10x-ing Results
November 11, 2020 09:52 - 59 minutes - 41 MBIn this episode my guest Jaakko Tapaninen is an entrepreneur and content marketing consultant who helps executives build thought leadership. He was producing a popular Finnish-language podcast 10X Finland for several years before recently relaunching it as the Hybrid Times Podcast.
031 Executive Content and 10x-ing Results
November 11, 2020 09:52 - 59 minutes - 41 MBIn this episode my guest Jaakko Tapaninen is an entrepreneur and content marketing consultant who helps executives build thought leadership. He was producing a popular Finnish-language podcast 10X Finland for several years before recently relaunching it as the Hybrid Times Podcast.
030 Building Brands in Finland with Minna Kaitala
October 28, 2020 17:31 - 51 minutes - 47.1 MBIn this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki. Minna shares key points to building a memorable brand - to avoid being generic, have an opinion and prepare to go all the way with it. - to be consistent over a long period of time. www.minnakaitala.com
025 - Building Brands in Finland with Minna Kaitala
October 28, 2020 17:31 - 51 minutes - 47.1 MBIn this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki. Minna shares key points to building a memorable brand - to avoid being generic, have an opinion and prepare to go all the way with it. - to be consistent over a long period of time. www.minnakaitala.com
029 - Diversity, Inclusion and Finland's Startup Ecosystem
September 29, 2020 05:23 - 52 minutes - 47.9 MBKim Oguilve is the chief marketing officer at Maria 01; a not for profit startup coworking community in the center of Helsinki that hosts over 150 tech companies and VCs and is now the Nordic's largest startup campus. We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.
024 - Diversity, Inclusion and Finland's Startup Ecosystem
September 29, 2020 05:23 - 52 minutes - 47.9 MBKim Oguilve is the chief marketing officer at Maria 01; a not for profit startup coworking community in the center of Helsinki that hosts over 150 tech companies and VCs and is now the Nordic's largest startup campus. We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.
023 - Startups and Networking in Helsinki
September 01, 2020 06:02 - 38 minutes - 35.6 MBAnna Rosa Lappalainen is a product builder, business builder, service designer, communicator, negotiator, business development expert, and serial entrepreneur with many interests in emerging tech and the startup community in Finland. I've worked with her in the past and really enjoyed it because she's so passionate when it comes to talking about business and marketing and growing startups.
028 Startups and Networking in Helsinki
September 01, 2020 06:02 - 38 minutes - 35.6 MBAnna Rosa Lappalainen is a product builder, business builder, service designer, communicator, negotiator, business development expert, and serial entrepreneur with many interests in emerging tech and the startup community in Finland. I've worked with her in the past and really enjoyed it because she's so passionate when it comes to talking about business and marketing and growing startups.
027 Renouncing Success in Finland to Move to Hollywood
August 25, 2020 06:39 - 47 minutes - 43.8 MBRamin Sohrab is an award-winning filmmaker, actor, martial artist and stunt cooridinator. He was born in Tehran, grew up in Helsinki, and found himself lost in terms of direction despite owning a successful marketing and PR company. Here, he tells the story of finding his way again. http://raminsohrab.com/
022 - Renouncing Success in Finland to Move to Hollywood
August 25, 2020 06:39 - 47 minutes - 43.8 MBRamin Sohrab is an award-winning filmmaker, actor, martial artist and stunt cooridinator. He was born in Tehran, grew up in Helsinki, and found himself lost in terms of direction despite owning a successful marketing and PR company. Here, he tells the story of finding his way again. http://raminsohrab.com/
026 Buyers, Sellers and Dream Makers!
August 18, 2020 04:59 - 47 minutes - 43.4 MBIn this episode, Steven Keys talks to me from his home in the south of England. He is a man of many skills who is, by his own words, 'juggling many balls'. He has been in sales most of his life, he has been a professional motorbike racer, owned and operated a successful bike dealership and these days he's a television writer, director and creator. He joins me now to talk about the art sales - or the way Steve puts it: Dream making!
021 - Take Pride in Being a Salesman : Buyers and Dream Makers!
August 18, 2020 04:59 - 47 minutes - 43.4 MBIn this episode, Steven Keys talks to me from his home in the south of England. He is truly a man who is, by his own words, juggling many balls. He has been in sales most of his life, he has been a professional motorbike racer, owned and operated a successful bike dealership and these days he's a television writer, director and creator. He joins me now to talk about the art sales - or the way Steve puts it: Dream making!
020 - Producing a Hit Crime Documentary for Netflix
July 29, 2020 18:44 - 1 hour - 73.7 MBDaniel Bogado is a Brit-born Paraguayan and producer/director of multiple award-winning documentaries for major broadcasters around the world. He's also an old friend from film school. Here, we talk about his Netflix hit 'Killer Ratings.' We discuss the nuances of telling a compelling story through documentary. And Danny shares his opinion on the power of media to influence the masses.
025 Producing a Hit Crime Documentary for Netflix
July 29, 2020 18:44 - 1 hour - 77.4 MBDaniel Bogado is a Brit-born Paraguayan and producer/director of multiple award-winning documentaries for major broadcasters around the world. He's also an old friend from film school. Here, we talk about his Netflix hit 'Killer Ratings.' We discuss the nuances of telling a compelling story through documentary. And Danny shares his opinion on the power of media to influence the masses.
019 - Cancel Culture and Media Manipulation
July 22, 2020 21:31 - 1 hour - 58.4 MBTim Conley is a business coach and mentor. Some of the points we cover in this episode: - the influence of media on creating fear and anxiousness - lack of knowledge is not a flaw - intervening in a situation with unknown variables - the importance of core principles to live a good life
024 Principles Are What We Need to Survive the Media Onslaught
July 22, 2020 21:31 - 1 hour - 58.4 MBTim Conley is a business coach and mentor. Some of the points we cover in this episode: - the influence of media on creating fear and anxiousness - lack of knowledge is not a flaw - intervening in a situation with unknown variables - the importance of core principles to live a good life
024 Cancel Culture and Media Manipulation
July 22, 2020 21:31 - 1 hour - 58.4 MBTim Conley is a business coach and mentor. Some of the points we cover in this episode: - the influence of media on creating fear and anxiousness - lack of knowledge is not a flaw - intervening in a situation with unknown variables - the importance of core principles to live a good life
023 Building Product vs Marketing Product: Early Stage Startups
July 15, 2020 22:47 - 48 minutes - 44.1 MBAmandine Flachs has been involved in the startup ecosystem for 10 years as a community manager, growth consultant, and now as a founder herself. She’s from Paris and lives in London. We talk about: - personal branding - networking and communicating - video games - building your product vs talking about your product https://www.flachsconsulting.com/
018 - Building Product vs Marketing Product: Early Stage Startups
July 15, 2020 22:47 - 47 minutes - 44.1 MBAmandine Flachs has been involved in the startup ecosystem for 10 years as a community manager, growth consultant, and now as a founder herself. She’s from Paris and lives in London. We talk about: - personal branding - networking and communicating - video games - building your product vs talking about your product https://www.flachsconsulting.com/
022 Asia, Technology, Laziness & Innovation
July 08, 2020 14:59 - 1 hour - 60.2 MBNathaniel Fetalvero is a writer and producer at Tech in Asia- a media company based in Singapore serving Asia’s tech and startup community. Tech in Asia has a content production platform providing editorial content, news and analysis. It also has an advertising agency unit delivering marketing and branded content for clients. Some topics we covered: - what new technology is currently at the top of Nat's mind - does technology make people more lazy or more productive? - how Myanmar is...
017 - Asia, Technology, Laziness & Innovation
July 08, 2020 14:59 - 1 hour - 60.2 MBNathaniel Fetalvero is a writer and producer at Tech in Asia- a media company based in Singapore serving Asia’s tech and startup community. Some topics we covered: - what new technology is currently at the top of Nat's mind - does technology make people more lazy or more productive? - how Myanmar is developing as the final frontier in South East Asia - what common traits Nat has noticed among successful Asian startups
021 Bringing Design Thinking Into a 400-Year-Old Company
June 29, 2020 20:16 - 47 minutes - 43.8 MBMy guest is Juho Paasonen, the current Design Lead at a 400-year-old national institution that is the Finnish Postal Service Group: Posti. Juho talks about starting his professional career at the age of 17 which led to working as Interaction Designer at Google before returning to Finland to build a creative design team at Posti. We discuss the differences between making art and making design, and what's required from good design leadership.
016 - Bringing Design Thinking Into a 400-Year-Old Company
June 29, 2020 20:16 - 47 minutes - 43.8 MBMy guest is Juho Paasonen, the current Design Lead at a 400-year-old national institution that is the Finnish Postal Service Group: Posti. Juho talks about starting his professional career at the age of 17 which led to working as Interaction Designer at Google before returning to Finland to build a creative design team at Posti. We discuss the differences between making art and making design, and what's required from good design leadership.
015 - Hacking the Brain to Increase Our Ability to Learn
June 23, 2020 11:30 - 49 minutes - 45.7 MBMy guest in this episode is Dr. Melissa Farmer. She is a clinician-scientist with roots in sexology, pain research, and neuroscience. She is also co-founder of a Health Tech startup dealing with chronic pain. Lots of cool human psychology stuff in this episode including: - how to fast track information into your brain - why the brain tends to notice negative situations more - the principles behind neutralizing traumatic memories... and more!
020 Hacking the Brain to Increase Our Ability to Learn
June 23, 2020 11:30 - 49 minutes - 45.7 MBMy guest in this episode is Dr. Melissa Farmer. She is a clinician-scientist with roots in sexology, pain research, and neuroscience. She is also co-founder of a Health Tech startup dealing with chronic pain. Lots of cool human psychology stuff in this episode including: - how to fast track information into your brain - why the brain tends to notice negative situations more - the principles behind neutralizing traumatic memories... and more!
019 - Confessions of An Advertising Man From Finland
June 18, 2020 08:07 - 55 minutes - 51.3 MBRiku Vassinen is currently the Managing Partner of Ogilvy Africa. We talk about attitudes towards advertising and marketing in his native country of Finland. He shares some thoughts and opinions about working in Europe, Asia and Africa. And since we are both basketball nuts we had to talk a little bit about Michael Jordan and the impact of media hype in the NBA.
014 - Confessions of An Advertising Man From Finland
June 18, 2020 08:07 - 55 minutes - 51.3 MBRiku Vassinen is currently the Managing Partner of Ogilvy Africa. We talk about attitudes towards advertising and marketing in his native country of Finland. He shares some thoughts and opinions about working in Europe, Asia and Africa. And since we are both basketball nuts we had to talk a little bit about Michael Jordan and the impact of media hype in the NBA.
013 - Being a Good Human Not Required to Be a Good Marketer
May 31, 2020 22:07 - 47 minutes - 43.1 MBMy guest in this week's episode is Tim Conley who is a speaker, trainer and a business coach who works with B2B service entrepreneurs. We talk about how - successful marketing does not require good ethics. - nobody truly has vision. - our actions do not align with our beliefs. - we're afraid to define big goals. - successful leaders often ignore external opinion - we say we want the truth but not really!
018 - Being a Good Human Not Required to Be a Good Marketer
May 31, 2020 22:07 - 47 minutes - 43.1 MBMy guest in this week's episode is Tim Conley who is a speaker, trainer and a business coach who works with B2B service entrepreneurs. If you want to hear some straight shooting, clear and simple insights on personal and business growth, this is the episode for you. We talk about how - successful marketing does not require good ethics. - nobody truly has vision. - our actions do not align with our beliefs. - we're afraid to define big goals. - successful leaders often ignore extern...
Being a Good Human Not Required to Be a Good Marketer
May 31, 2020 22:07 - 47 minutes - 43.1 MBMy guest in this week's episode is Tim Conley who is a speaker, trainer and a business coach who works with B2B service entrepreneurs. If you want to hear some straight shooting, clear and simple insights on personal and business growth, this is the episode for you. We talk about how - successful marketing does not require good ethics. - nobody truly has vision. - our actions do not align with our beliefs. - we're afraid to define big goals. - successful leaders often ignore extern...
The Magnificent Eleven: Highlights Compilation
May 28, 2020 05:10 - 1 hour - 80.4 MBIn this first volume I had 11 excellent guests from the fields of entertainment, business & marketing and even neuroscience who shared valuable stories and insight.. For those of you who are new to this podcast, who haven’t listened to many episodes before this is a good one to start with. I’ve picked out some of the best bits from each guest .. and put them all together here for you in a highlights compilation.
012 - The Magnificent Eleven: Highlights Compilation
May 28, 2020 05:10 - 1 hour - 80.4 MBIn this first volume I had 11 excellent guests from the fields of entertainment, business & marketing and even neuroscience who shared valuable stories and insight.. For those of you who are new to this podcast, who haven’t listened to many episodes before this is a good one to start with. I’ve picked out some of the best bits from each guest .. and put them all together here for you in a highlights compilation.
011 - Lessons in Filmmaking from Finland with AJ Annila
May 11, 2020 07:58 - 42 minutes - 29.2 MBAntti-Jussi Annila is a film director whose first film Jade Warrior (2006) had the highest budget ever for a first time director in Finland. Here, AJ talks about how he handled that pressure… while managing a very ambitious shoot in China. We also talk about lessons he learned during his filmmaking career and how they’ve helped him become a better creative leader.
Lessons in Filmmaking from Finland with AJ Annila
May 11, 2020 07:58 - 42 minutes - 29.2 MBAntti-Jussi Annila is a film director whose first film Jade Warrior (2006) had the highest budget ever for a first time director in Finland. Here, AJ talks about how he handled that pressure… while managing a very ambitious shoot in China. We also talk about lessons he learned during his filmmaking career and how they’ve helped him become a better creative leader.
016 - Lessons in Filmmaking from Finland with AJ Annila
May 11, 2020 07:58 - 42 minutes - 29.2 MBAntti-Jussi Annila is a film director whose first film Jade Warrior (2006) had the highest budget ever for a first time director in Finland. Here, AJ talks about how he handled that pressure… while managing a very ambitious shoot in China. We also talk about lessons he learned during his filmmaking career and how they’ve helped him become a better creative leader.
015 - Communication Skills From TV Presenting: Useful in Real Life?
May 02, 2020 18:40 - 48 minutes - 33.1 MBNikki is an experienced TV Presenter and Technology Communicator. We had a really cool chat about the importance of communicating, listening, freelance work, teaching our kids that it's ok to make a mess once in a while... and of course my favourite thing to talk about: why humans can't do the things we know we should do. Her website is www.nikkidean.com. And PlanitMum https://www.facebook.com/PlanItMum/
010 - Communication Skills From TV Presenting: Useful in Real Life?
May 02, 2020 18:40 - 48 minutes - 33.1 MBNikki is an experienced TV Presenter and Technology Communicator. We had a really cool chat about the importance of communicating, listening, freelance work, teaching our kids that it's ok to make a mess once in a while... and of course my favourite thing to talk about: why humans can't do the things we know we should do. Her website is www.nikkidean.com. And PlanitMum https://www.facebook.com/PlanItMum/
"Britain's Best Boss" Shares Philosophy
April 22, 2020 21:30 - 39 minutes - 27.3 MBMy guest today is Lee McAteer. He is the Associate Director at Tranmere Rovers football club in the English league. He is the founder of multiple successful companies including AmeriCamp, Wrestling Travel, Camp Thailand and Invasion. https://ultrainvasion.com/ This podcast was recorded at the end of March 2020 whilst Lee was stuck in Philadelphia waiting for a flight home to Manchester. He shares stories about how we started his companies and how he was once named Britain’s Best Boss!
014 - "Britain's Best Boss" Shares Philosophy
April 22, 2020 21:30 - 39 minutes - 27.3 MBMy guest today is Lee McAteer. He is the Associate Director at Tranmere Rovers football club in the English league. He is the founder of multiple successful companies including AmeriCamp, Wrestling Travel, Camp Thailand and Invasion. https://ultrainvasion.com/ This podcast was recorded at the end of March 2020 whilst Lee was stuck in Philadelphia waiting for a flight home to Manchester. He shares stories about how we started his companies and how he was once named Britain’s Best Boss!
009 - "Britain's Best Boss" Shares Philosophy
April 22, 2020 21:30 - 39 minutes - 27.3 MBMy guest today is Lee McAteer. He is the Associate Director at Tranmere Rovers football club in the English league. He is the founder of multiple successful companies including AmeriCamp, Wrestling Travel, Camp Thailand and Invasion. https://ultrainvasion.com/ This podcast was recorded at the end of March 2020 whilst Lee was stuck in Philadelphia waiting for a flight home to Manchester. He shares stories about how we started his companies and how he was once named Britain’s Best Boss!