025 - Building Brands in Finland with Minna Kaitala

Marketing Helsinki

English - October 28, 2020 17:31 - 51 minutes - 47.1 MB
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Previous Episode: 024 - Diversity, Inclusion and Finland's Startup Ecosystem

Next Episode: 026 - Executive Content and 10x-ing Results

In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki.

Minna shares key points to building a memorable brand
- to avoid being generic, have an opinion and prepare to go all the way with it.
- to be consistent over a long period of time.