Music Business Podcast

TikTok Marketing Tactics with Flighthouse CEO Jacob Pace

October 18, 2019 18:40 - 51 minutes - 71.1 MB

In this episode, we sit down with FlightHouse CEO Jacob Pace. With original content series Flighthouse has amassed a following of 20 million followers on the growing platform TikTok. TikTok is currently the #1 app in the app store and their growth is not slowing down. In turn, the company has begun working with major labels to run campaigns for artists. Jacob has worked with artists including Austin Brown, Ariana Grande and more. In this episode we discuss… What evidence Jacob points to t...

Selling Tickets at Scale with Electric Zoo & Elrow with Michael Julian, Co-Founder of Seer Assets

October 10, 2019 11:00 - 46 minutes - 52.9 MB

In this episode, we sit down with Michael Julian (MJ), Co-founder of Seer Assets. Seer Assets is the agency behind all branding and marketing of Electric Zoo (one of New York’s biggest electronic music festivals), Elrow, Made Event and a lot more. MJ also played a pivotal role in helping the party brand Elrow, the “most colorful party in the world”, grow into a one of the world’s most profitable party brands with 150 international shows per year. In this episode we discuss… Creating comp...

How to Get Press & When to Hire a Publicist with Nina Lee from Shore Fire Media PR

October 03, 2019 11:35 - 1 hour - 77.4 MB

In this episode, we sit down with publicist Nina Lee from Shore Fire Media. Nina Lee has more than eight years of experience in the entertainment PR industry. Before Shore Fire, she worked for Press Here Publicity and graduated from New York University's College of the Arts & Science with a double major in Journalism and Linguistics. She’s been a part of crafting press campaigns for artists including, Soulection, Maxwell, Berhana, Masego, and more. In this episode we discuss… When should a...

Host Chat #2: Taking Off on Social Media with Sam Hysell, Co-Founder of NOX

September 26, 2019 12:31 - 1 hour - 71.3 MB

In this episode co-host Sam Hysell dives into social media strategies artists can tap into. Sam is a co-founder and managing partner of NOX Media, a digital marketing company that helps artists take their careers to the next level by quickly growing fanbases online. Prior to launching a music marketing agency, Sam has been helping grow different companies in and out of the music industry for the past 5 years. Most recently, prior to co-founding NOX, Sam was a Brand Strategist at VaynerTa...

Nurturing and Capitalizing on Superfans with Kim Kaupe, CEO of The Superfan Company

September 19, 2019 11:30 - 57 minutes - 65.4 MB

In this episode, we sit down with Kim Kaupe the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products and programs for entertainers, brands, and celebrities. Since starting the company her all-female team has collaborated with A-list properties such as Katy Perry, KISS, Mac Miller, Shawn Mendes, Jon Bellion, StageCoach, Flatbush Zombies, Paul McCartney and many more. In this episode we discuss… What internal motivation Kim had to p...

Creating Moments in Radio with George Ofori-Ampad Label Rep at Interscope Records.

September 12, 2019 11:30 - 1 hour - 73.7 MB

In this episode, we sit down with George Ofori-Ampadu aka G.O, the East Coast A&R and Label Rep at Interscope Records. At Interscope, G.O specializes in broadcast media relations and radio promotion where he's worked with artists including Kendrick Lamar, SchoolBoy Q, Mike Will, Rae Sremmurd, MGK, K Camp, 6lack, Tory Lanez, Dreezy, Playboi Carti and Ella Mai. In this episode we discuss... The reach and validation that radio still holds today The dynamics of creating moments and relation...

Curating and Signing Culturally Defining Artists with True Panther Sounds Founder Dean Bein

September 05, 2019 11:30 - 1 hour - 80.5 MB

In this episode, we sit down with Dean Bein founder of the independent record label True Panther Sounds. The label began in 2004 in San Francisco to release a tour-only 7" and eventually moved to New York where it was acquired by Matador Records in 2009. Artists released by the label represent many genres, including notable acts such as Girls, King Krule, Tobias Jesso Jr., Shlohmo, ABRA, Glasser Slowthai and more. Dean is also a part of the curation board for the Warm-Up MOMA PS1 summer part...

Positioning Yourself for Brand Deals with Jesse Kirshbaum CEO of NUE Agency

August 29, 2019 11:30 - 1 hour - 69.9 MB

In this episode, we sit down with Jesse Kirshbaum CEO of NUE Agency. Initially, Nue agency was a booking company representing artists including Mike Posner, Chiddy Bang, J.Cole, Big Sean, Logic and more. Five years ago Jesse shifted Nue Agency’s business model to work with brands and technology platforms; Acting as creative strategists that work to leverage the power of music to make deep connections with consumers. In this episode we discuss… His initial experience in the industry workin...

Balancing Business, Music and Life with Gavin Chops

August 22, 2019 10:00 - 1 hour - 79.6 MB

In this episode, we sit down with Gavin Chops, touring drummer for rising star Chelsea Culter, artist, and co-founder of management company Bear and Owl. Artists signed to his management company include Hazey Eyes, Mike Kota, OTREI AMI, SŸDE, and Ukiyo. Gavin has been able to perform at such legendary venues and festivals as Red Rocks in Colorado and Lollapalooza. In this episode we discuss… What lead to the opportunity to become Chelsea Culter’s drummer and making the decision to leave a ...

Host Chat #1: Tapping into your Artistry, Audience, and Live Performances

August 15, 2019 11:00 - 36 minutes - 42 MB

In this episode your hosts Sam Hysell and Jordan Williams chop it up on topics that have been on their mind in the industry, strategies for emerging artists, and resources to stay up to date in the industry. In this episode we discuss... Scooter Braun buying Taylor Swift’s catalog of masters Contemplating the pros and cons of remaining independent vs going the label route The journey of finding your own voice, product, and audience How Lil Nas X hacked social to make Old Town Road ...

Cultivating Foresight and Awareness as an Artist Manager with Ramya Velury

August 08, 2019 11:00 - 54 minutes - 62.6 MB

In this episode we sit down Ramya Velury artist manager at EQT. Ramya is an NYU graduate who studied the interdisciplinary relationship between fashion and music and how it affects global mass consumption. Today Ramya manages personalities across different verticals including Goldlink, artist and model Tommy Genesis, producer & DJ Amrit, and photographer RavieB. In this episode we discuss... The type of commitment made when signing up to become a manager for an artist What are some of t...

Succeeding as an Independent Artist with Saba’s Manager Rory Webb

August 01, 2019 11:00 - 54 minutes - 62.2 MB

Managing Saba From The Ground up with Rory Webb. In this episode we sit down with Rory Webb, Manager to hip-hop artist Saba. Saba was recently featured on J. Cole's Revenge of the Dreamers III and had one of the most critically acclaimed albums last year. Rory is generally known in the industry for being an all around smart guy and has propelled Saba's career exponentially since the beginning of their partnership. In this episode we discuss... How he and Saba came to work together The dy...

Growing the #1 Hip-hop IG account @Rap to 4.6 million Followers with founder Daniel Snow

July 25, 2019 11:00 - 1 hour - 71 MB

In this episode, we sit down with serial entrepreneur Daniel Snow. Dan is the founder of @Rap, the largest Hip-Hop account on Instagram with 4.6 million followers. Dan has also created and sold multiple e-commerce based businesses under the holding company Social Cadre, and consults for e-commerce clients at his company The Snow Agency. In this episode we discuss… How he built up @rap to 4.6M followers and what are the best ways to grow a following on Instagram What are the do’s and do...

The Thriving Touring Ecosystem and Channeling Your Inner Entrepreneur with Bandsintown Group Co-Founder Fabrice Sergent

July 18, 2019 11:00 - 1 hour - 74.4 MB

In this episode, we sit down with serial entrepreneur Fabrice Sergent who is the co-founder and managing partner of Bandsintown. Bandsintown is one of the leading concert discovery platforms that helps drive 1-2 million people to different events around the world each month and 500k visitors to ticket sales pages on a daily basis. They also have a massive ad network that helps drive awareness around some of the world’s leading brands. In this episode we discuss… The founding story of BIT,...

Forecasting the Future of Music and Tech with Cherie Hu

July 11, 2019 11:00 - 1 hour - 34.9 MB

In this episode, we sit down with Cherie Hu an experienced music industry analytics, freelance writer, and owner of the independent media ecosystem Water & Music. Cherie’s expertise in the music industry lies at the intersection of music and tech, of which she provides her insight and updates on via her newsletter and podcast. Outside of her own media properties, she’s been freelanced to write for publications including, Billboard, Forbes, Music Business Worldwide, Rolling Stone, and many mo...

Leveraging Your Personal Brand for Business with Ashley Outrageous

June 27, 2019 11:00 - 53 minutes - 25.6 MB

In this episode we have the pleasure of chatting with Ashley Outrageous. Ashely got her start in the music industry with a successful blog which turned into an opportunity to run digital at TDE. Ashley has now turned her personal brand into a thriving consulting business which includes services around Brand Partnerships, Event Production, Marketing Strategy & Project Management. In this episode we discuss How she started and grew her blog The resources and mentality she's used over the y...

Getting 40 Million Subscribers on Youtube with Andre Benz, Founder of The Nations

June 20, 2019 11:00 - 1 hour - 61.8 MB

Andre Benz founded the Youtube curation account Trap Nation which has now amassed 26 million subscribers. It has since expanded to channels and playlists covering multiple genres including Chill Nation, Rap Nation, Bass Nation, R&B Nation, Indie Nation, and upcoming Latin Nation. Andre has also founded a record label Lowly and acts as management for artists including Kloud. In this episode we discuss How he came to start Trap Nation and what it takes to run successful curation channels and...

Managing Masego’s Tour with Levi Wilcox

June 13, 2019 11:00 - 46 minutes - 22.1 MB

This week we are pleased to have Levi Wilcox Tour Manager and Lighting Designer for Masago. Levi graduated from Columbia College with a degree in audio production and business management. Levi got his start his doing lighting tech for Somo. Today he's traveling the world with Masego, an artist with a very dope sound and who at this point in his career is touring aggressively. In this episode we discuss What do tour managers do and whats are the skills that make a great tour manager What a...

It’sTheReal on Building Their Music and Entertainment Brand

June 06, 2019 11:00 - 1 hour - 28.8 MB

This week we are honored to have legendary brothers and duo Jeff and Eric Rosenthal aka It’sTheReal. The two brothers got their start in the music industry with Hip-Hop sketch videos. In 2015 the brothers started their podcast A Waste of Time with ItsTheReal, guests have included the late Mac Miller, Cardi B, Lil Uzi Vert, Wiz Khalifa, Joe Buden and more veterans in the music industry. In this episode we discuss How they got their start in the music and entertainment industry. Their journ...

Building a Personal Brand with Erin Ashley Simon

May 30, 2019 14:31 - 1 hour - 28.9 MB

In this episode, we sit down with Erin A Simon co-host of Grass Routes podcast and mentor at Creative Strategy Bootcamp. On her podcast, she’s hosted Joe Budden, CyHi Da Prynce, Redman and Method Man, and more. Her past experience includes positions at Revolt, Cycle, and the Wall Street Journal’s Sports Section. In this episode we discuss How she comes up with content for her personal brand How she has built up relationships with influential people in music and entertainment How she sees...

Fool’s Gold Records Co-Founder Nick Catchdubs on Building a Dominant Independent Label

May 23, 2019 11:00 - 1 hour - 32 MB

In this episode, we sit down with Fool’s Gold co-founder and DJ Nick Catchdubs. Along with co-founder and fellow DJ A-Track the two have made Fool’s Gold into one of the predominant independent indie record labels. The label has been built on a strong creative brand, loyal community and event marketing, with the wildly successful Fool’s Gold Day Off party series. Nick and the label have an impressive track record working with artists including, Kid Cudi, Danny Brown, Duck Sauce, Crocker, Car...

!llmind on Winning Grammys and Becoming an Elite Producer

May 16, 2019 11:00 - 1 hour - 62 MB

In this episode, we sit down with Ramon Ibanga, Jr., professionally known as !llmind. !llmind is a grammy winning producer who has co-written and produced hip hop, trap, pop, soul, and electronic music with artists such as Kanye West, Drake, J. Cole, Dr. Dre, Ludacris, Logic , Ariana Grande, and others. He’s also a master at creating online influence through his content, and build his business beyond just production with his beat kits and Pass the Aux touring series. In this episode we disc...

Producing Grammy Winning Hits with DJ and Producer CID

May 09, 2019 11:00 - 57 minutes - 27 MB

In this episode, we sit down with Grammy award-winning DJ and producer, Carlos Cid, better known by his stage name CID. In 2013, CID won a Grammy for his production with Cedric Gervais' remix of "Summertime Sadness” and this past year received a nomination of his own for best-remixed recordings of Labrinth, SIA, DIPLO’s LSD - Audio. CID speaks to his journey getting to where he is today and the realization at an early age that part of what separates the best DJ’s are the ones that are also...

Stepping Up Management and Digital Marketing Strategies

May 02, 2019 10:00 - 43 minutes - 50.1 MB

In this episode, we conducted a Q&A from the audience and had your hosts of the Music Business Podcast Jordan Williams of EQT and Sam Hysell of NOX provide their insight from their respective careers. For aspiring managers and artists, Jordan provides his insight into when these two parties should look into establishing a contract amongst themselves and how to approach the opportunity of signing to a label. As a manager, Jordan shares his established organizational strategies that have all...

Helping Charlamagne Tha God Become a Media Mogul with his Operations Manager Paige O’Donnell

April 25, 2019 11:00 - 1 hour - 34.5 MB

In this episode, we sit down with Paige O’Donnell Operational Manager for Charlamagne Tha God co-host of The Breakfast Club, author, executive producer and more. So whether you’re an aspiring manager or interested in working in the entertainment industry, this episode is for you. What's clear from Paige's story is that a combination of conviction and hard work has allowed her to be successful in the position she is, working for such a high-level personality like Charlamagne Tha God. Paige...

Winning in Music Media and PR with Matt Medved, Editor in Chief at SPIN and Founder of Billboard Dance

April 18, 2019 11:00 - 1 hour - 76.6 MB

In this episode, we sit down with Matt Medved, founder of Billboard Dance and recently appointed editor in chief of Spin magazine. When he's not in the office you can find him in the DJ booth on stages all around the world. Whether you’re an artist or manager looking to get press, an industry vet looking to learn about shifts in the media landscape, or somebody starting out in the music biz, this episode is for you. Matt speaks to us about the shifting role of editorial media and how arti...

Capitalizing On Licensing Songs With Low Profile Founder Jen Pearce

April 11, 2019 11:46 - 56 minutes - 26.5 MB

In this episode, we sit down with Jen Pearce founder of Low Profile, a music licensing and consulting company based out of Brooklyn NYC. Jen does a phenomenal job at breaking down the work she does placing songs into your favorite TV shows, ads, movies, videos games and more. Licensing can be a potentially lucrative revenue stream, that many artists and teams completely overlook. This goes past just the direct licensing payouts, as the right song placement can translate into significant str...

Crafting Hits and Discovering Talent with Atlantic Records Senior Director of A&R, Brian Johnston

April 04, 2019 15:08 - 1 hour - 80.2 MB

In this episode, we sit down with Senior Director of A&R at Atlantic Records, Brian Johnston. Brian and Atlantic have a great track record working with some top tier artists, such as Wiz Khalifa, Kevin Gates, and Kodak Black. Brian speaks to his journey to becoming a Senior A&R and how the role has evolved over the 8 years he’s been in the industry. This goes from finding the right talent and tone in music, to then mastering the degree to which he influences the production and composition ...

Building a Successful Party Brand with 3rd Shift & Animal House Co-Founder, Jordian Ross

March 28, 2019 10:00 - 59 minutes - 108 MB

In this episode we're honored to have Jordian Ross, the co-founder of 3rd Shift NYC and Animal House. Jordi built 3rd Shift into one of the go-to parties in NYC and has a knack for finding and booking amazing artists before they blow, such as Trippie Redd and Yung Bans. He talks about his journey as a event producer, and how brands can partner with the culture to help everybody win. You can find Jordi on IG @jordianross And as always, never hesitate to leave a review or reach out to @jord...

Gaining Millions of Followers on Instagram with Eliot "Dunk" Robinson

March 21, 2019 11:00 - 53 minutes - 98.6 MB

In this episode of the Music Business Podcast we're honored to have Eliot Dunk Robinson (@eliot) talk about how you can win big on Instagram. Eliot initially built up @dunk into one of the largest basketball media companies on Instagram with nearly 10 million followers across all of their properties. He also was also brought into help spearhead Instagram growth for Gary Vaynerchuk, and helped him acquire some of his first couple million followers. Moral of the story, Eliot know's how to ge...

Winning the Content Game with Mass Appeal Director of Video, Harrison Corwin

March 14, 2019 12:00 - 55 minutes - 63.3 MB

In this episode we're super excited to have our guest Harrison Corwin on the show. Harrison is the Director of Video at Mass Appeal. Mass Appeal, originally founded by rap legend Nas, is a thriving media company and independent record label. In this episode we discuss: The convergence between record labels and media companies. We see No Jumper releasing records, it’s just a matter of time before it’s LL. Def Jam poached Complex’s Chief Content Officer (Complex Noah Callahan Bever). Does he ...

Signing Childish Gambino/Goldlink and Developing Talent with RCA A&R Derrick Aroh

March 07, 2019 12:00 - 56 minutes - 64.5 MB

In this episode we get the chance to sit down with Derrick Aroh, an A&R from RCA. Derrick and RCA have an amazing track record working with some top tier artists, such as Childish Gambino, Goldlink and Brockhampton. In this episode we talk about what he looks for in artists, and how he helps artists thrive. Subscribe for updates at musicbusinesspodcast.com Hosted on Acast. See acast.com/privacy for more information.

Taking Rapper Logic from 0 to 100 with Harrison Remler

February 27, 2019 23:30 - 1 hour - 99.6 MB

Harrison Remler is a force to be reckoned with. In 2018 he was named as one of "Forbes' 30 Under 30," and has an impressive track record as the COO of Visionary Music Group, the management company behind multi-platinum recording artist 'Logic.' In this episode we talk about Logic's ascension, how Harrison first started working with Logic and Chris Zarou, how you can succeed as an artist or manager, and some of the trends redefining the music industry in 2019. Check it out and let us know...

Meet Your Hosts: Sam Hysell - Partner at NOX

February 27, 2019 23:00 - 37 minutes - 42.6 MB

In this installment of Meet the Hosts, Jordan Williams interviews co-host Sam Hysell. Sam Hysell is a partner at NOX, a cultural marketing agency that helps artists and brands grow and mobilize communities online. In this episode Sam talks about how he approaches digital marketing for artists and brands, and how he's been able to grow in his career. He also speaks about his time working at VaynerMedia with Gary Vaynerchuk and some of the core takeaways from his experience working at one...

Meet Your Hosts: Jordan Williams - Manager and Operations at EQT

February 27, 2019 23:00 - 37 minutes

In this installment of Meet the Hosts, Sam Hysell interviews co-host Jordan Williams. Jordan is a manager and operations manager at EQT, the management company behind Goldlink, Masego, Smino, Berhana and more. In this episode, Jordan talks about how he got his job at EQT and has grown into becoming a manager and operations manager inside a rapidly growing management company that supports multi-platinum artists. If you want to get into the music industry or succeed as an artist or artis...

Meet Your Hosts: Jordan Williams - Artist Management Consultant