Nurturing and Capitalizing on Superfans with Kim Kaupe, CEO of The Superfan Company

Music Business Podcast

English - September 19, 2019 11:30 - 57 minutes - 65.4 MB - ★★★★★ - 53 ratings
Music Interviews Music Business Careers music marketing talent management music business entrepreneurship music industry diddy p diddy coach k scooter braun Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Creating Moments in Radio with George Ofori-Ampad Label Rep at Interscope Records.

Next Episode: Host Chat #2: Taking Off on Social Media with Sam Hysell, Co-Founder of NOX

In this episode, we sit down with Kim Kaupe the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products and programs for entertainers, brands, and celebrities. Since starting the company her all-female team has collaborated with A-list properties such as Katy Perry, KISS, Mac Miller, Shawn Mendes, Jon Bellion, StageCoach, Flatbush Zombies, Paul McCartney and many more.

In this episode we discuss…

What internal motivation Kim had to provide a more vibrant experience to Superfans. Her understanding of the various degrees of Superfans and what artists can do to future nurture fans into Superfans. Creating physical shareable experiences and items as a part of a fan experience. How being on SharkTank come together and what came from it. What have been the biggest turning points and growth realizations in her entrepreneurial journey? HOT TAKES: Shows are the only IRL activation to focus on? If you’re the smartest person in the room, you’re in the wrong room?

As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening!

Hosted on Acast. See acast.com/privacy for more information.