Masters of Scale
730 episodes - English - Latest episode: 4 days ago - ★★★★★ - 3.7K ratingsOn Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
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Episodes
77. Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
March 02, 2021 10:00 - 40 minutes - 36.6 MBFor any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, me...
Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
March 02, 2021 10:00 - 40 minutes - 36.7 MBFor any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, me...
81. Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
March 02, 2021 10:00 - 40 minutes - 36.6 MBFor any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, me...
Nike’s CEO John Donahoe on wartime leadership (Rapid Response)
February 25, 2021 10:00 - 30 minutes - 28.3 MBWhen he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's view is that top-down stewardship matters now more than ever. To not only survive the pandemic but come out in a stronger position, he is leaning into the brand’s legacy, his team’s strengths, and booming dire...
Rapid Response: Wartime leadership, with Nike's John Donahoe
February 25, 2021 10:00 - 30 minutes - 28.3 MBWhen he became CEO on the eve of the pandemic, Nike's John Donahoe starting game plan revolved around listening and being out in the marketplace. But when lockdowns began rolling through, he quickly adjusted, assuming what he calls a "wartime" approach to leadership. Donahoe's view is that top-down stewardship matters now more than ever. To not only survive the pandemic but come out in a stronger position, he is leaning into the brand’s legacy, his team’s strengths, and booming dire...
80. Virgin’s Sir Richard Branson: The secret to big leaps
February 23, 2021 10:00 - 36 minutes - 33.4 MBSuccessful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneurial leaps again and again, into new markets and industries, establishing himself as one of the most prolific and successful founders ever. You can't help but marvel at his bias to action: his eagerness to ask...
76. Virgin’s Sir Richard Branson: The secret to big leaps
February 23, 2021 10:00 - 36 minutes - 33.4 MBSuccessful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneurial leaps again and again, into new markets and industries, establishing himself as one of the most prolific and successful founders ever. You can't help but marvel at his bias to action: his eagerness to ask...
81. Virgin’s Sir Richard Branson: The secret to big leaps
February 23, 2021 10:00 - 36 minutes - 33.4 MBSuccessful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneurial leaps again and again, into new markets and industries, establishing himself as one of the most prolific and successful founders ever. You can't help but marvel at his bias to action: his eagerness to ask...
81. The secret to big leaps, w/Sir Richard Branson
February 23, 2021 10:00 - 36 minutes - 33.4 MBSuccessful daredevils aren't really winging it, even if it looks that way from the outside. They have a method. No one knows this better – or does this better – than Sir Richard Branson, founder of the Virgin Group. Sir Richard has been willing to take death-defying entrepreneurial leaps again and again, into new markets and industries, establishing himself as one of the most prolific and successful founders ever. You can't help but marvel at his bias to action: his eagerness to ask...
A taste of Masters of Scale Season 8
February 19, 2021 15:33 - 2 minutes - 1.98 MBOur all-new season of Masters of Scale features iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Disney CEO Bob Iger, model/mogul Tyra Banks, investor Mark Cuban, Houzz founder Adi Tatarko, Beyond Meat founder Ethan Brown, Sir Richard Branson – and many more. Plus, we’ve got Live episodes, your favorite Strategy Sessions, and a few surprises in store. Join us! Subscribe to the Masters of Scale weekly newsletter at https://masters...
Coming soon on Masters of Scale Season 8
February 19, 2021 15:33 - 2 minutes - 1.98 MBComing February 23: An all-new season of Masters of Scale, with iconic leaders and rising stars of scale companies. This season, Reid Hoffman trades theories with Disney CEO Bob Iger, model/mogul Tyra Banks, investor Mark Cuban, Houzz founder Adi Tatarko, Beyond Meat founder Ethan Brown, Sir Richard Branson – and many more. Plus, we’ve got Live episodes coming up, your favorite Strategy Sessions, and a few surprises in store. Join us! Don’t miss an episode! Subscribe to the Mast...
Rapid Response: Winning and losing, w/Vanderbilt University coach Jerry Stackhouse
February 18, 2021 10:00 - 26 minutes - 24 MBMaintaining high performance in business has become harder than ever, between health challenges, economic obstacles, and political uncertainty. But we all still work to win. Jerry Stackhouse, coach of the Vanderbilt University men’s basketball team and former NBA all-star, is focused on winning – in the near-term, and the long term. His experience offers a compelling parable for every business leader these days. With Covid-19, his team has faced cancellations, testing protocols, and...
Rapid Response: Public-private opportunities, with Defense Innovation Unit's Mike Brown
February 16, 2021 10:00 - 32 minutes - 29.5 MBCall him the unofficial U.S. ambassador to Silicon Valley. As director of the Defense Innovation Unit within the U.S. Department of Defense, Mike Brown is tasked with bridging the gap between technology innovators and the U.S. government. Formerly CEO of Symantec, Brown knows the significant opportunity public-private partnerships can offer entrepreneurs – if structured for speed not bureaucracy – and he's been setting up new ones at a rapid clip. He also knows the intense need to k...
Rapid Response: Iterating under pressure, with Feeding America's Claire Babineaux-Fontenot
February 11, 2021 10:00 - 30 minutes - 27.6 MBThe pandemic era has ushered in a new wave of food insecurity, with some 50 millions Americans hungry for food aid. How could Feeding America, a nationwide network of food banks, meet the moment? CEO Claire Babineaux-Fontenot describes the immense challenge: volunteers unavailable, mass-distribution centers untenable, resources unreliable. But with one in six Americans in need (one in four kids), she leaned on Feeding America's assets in new ways, empowering local chapters, collecti...
Strategy Session: 5 burning questions & their unexpected answers w/Reid Hoffman & Bob Safian
February 09, 2021 10:00 - 34 minutes - 31.7 MBHow do you build expertise in new tech like quantum, crypto and AI? How much attention should you be paying to the stock market right now? How do you keep your company's culture fresh if you don't have an influx of fresh talent? Host Reid Hoffman and editor-at-large Bob Safian dig into the most-often-whispered questions of entrepreneurs right now – questions that are both of the moment and timeless. Plus: Would Reid ever go on Shark Tank? Read a transcript of Strategy Session 6 at ...
Rapid Response: Why we need to think again, w/Adam Grant
February 04, 2021 10:00 - 30 minutes - 28.1 MBAs we grapple with pandemic-charged change in business and as a society, we’ve become more fractured, more divisive, and more vulnerable. Adam Grant, best-selling author and professor at the Wharton School, argues that recognizing what we don't know is the key step on the road to insight, competitive advantage, and community peace. In his new book, "Think Again," Grant illuminates why taking a fresh look at our assumptions, about others and about ourselves, is such a powerful tool. ...
79. How to be the steward of your idea, w/Affectiva's Rana el Kaliouby
February 02, 2021 10:00 - 37 minutes - 34.5 MBGreat entrepreneurs aren't just product obsessed; they're impact obsessed. Rana el Kaliouby, co-founder and CEO of Affectiva, has spent most of her career thinking about how to project – and steward – the possible uses of artificial intelligence. Affectiva uses AI to read people's emotional states, but Rana won't put her software to work for just anyone. She's walking a fine line between thoughtfully nurturing her idea and being a cranky custodian: potentially throttling the scale o...
75. How to be the steward of your idea, w/Affectiva's Rana el Kaliouby
February 02, 2021 10:00 - 37 minutes - 34.5 MBGreat entrepreneurs aren't just product obsessed; they're impact obsessed. Rana el Kaliouby, co-founder and CEO of Affectiva, has spent most of her career thinking about how to project – and steward – the possible uses of artificial intelligence. Affectiva uses AI to read people's emotional states, but Rana won't put her software to work for just anyone. She's walking a fine line between thoughtfully nurturing her idea and being a cranky custodian: potentially throttling the scale o...
80. How to be the steward of your idea, w/Affectiva's Rana el Kaliouby
February 02, 2021 10:00 - 37 minutes - 34.5 MBGreat entrepreneurs aren't just product obsessed; they're impact obsessed. Rana el Kaliouby, co-founder and CEO of Affectiva, has spent most of her career thinking about how to project – and steward – the possible uses of artificial intelligence. Affectiva uses AI to read people's emotional states, but Rana won't put her software to work for just anyone. She's walking a fine line between thoughtfully nurturing her idea and being a cranky custodian: potentially throttling the scale o...
Rapid Response: Aggressive sustainability, w/Lynn Jurich, CEO of Sunrun
January 28, 2021 10:00 - 30 minutes - 28.3 MBExpectations for solar are high under a Biden administration, says Lynn Jurich, CEO of the solar power company Sunrun. While Sunrun's stock price has quadrupled in the past year, Jurich faces not only high-profile competition but the complexities of a new-style energy utility and the vagaries of politics and policy in the most partisan environment in generations. Her touchstone – in a key lesson for entrepreneurs – is to focus on long-term trends that she believes are favorable. In ...
Rapid Response: Looking beyond Elon Musk, w/Sunrun's Lynn Jurich
January 28, 2021 10:00 - 30 minutes - 28.3 MBGoing head-to-head against Elon Musk and Tesla would be daunting enough. But for solar power company Sunrun's CEO Lynn Jurich, that's just the beginning. Expectations for solar are high under a Biden Administration, and Sunrun's stock price has quadrupled in the past year. Jurich faces not only the competitive specter of Tesla, but the complexities of a new-style energy utility and the vagaries of politics and policy in the most partisan environment in generations. Her touchstone – ...
74. How to master your emotions, w/Sam Harris
January 26, 2021 10:00 - 33 minutes - 30.8 MBThe biggest challenge for founders often isn’t winning the strategic game – it’s winning the mental game. For a master class in mastering your emotions, we turn to Sam Harris, author, neuroscientist, and philosopher. His podcast “Making Sense,” his app “Waking Up,” and his many books have drawn a devoted following among entrepreneurs in Silicon Valley and beyond. Leadership experts often talk about the importance of adding new skills to your metaphorical toolbox, but less attention ...
79. How to Master Your Emotions w/Sam Harris
January 26, 2021 10:00 - 33 minutes - 30.8 MBThe biggest challenge for founders often isn’t winning the strategic game – it’s winning the mental game. For a master class in mastering your emotions, we turn to Sam Harris, author, neuroscientist, and philosopher. His podcast “Making Sense,” his app “Waking Up,” and his many books have drawn a devoted following among entrepreneurs in Silicon Valley and beyond. Leadership experts often talk about the importance of adding new skills to your metaphorical toolbox, but less attention ...
79. How to master your emotions, w/Sam Harris
January 26, 2021 10:00 - 33 minutes - 30.8 MBThe biggest challenge for founders often isn’t winning the strategic game – it’s winning the mental game. For a master class in mastering your emotions, we turn to Sam Harris, author, neuroscientist, and philosopher. His podcast “Making Sense,” his app “Waking Up,” and his many books have drawn a devoted following among entrepreneurs in Silicon Valley and beyond. Leadership experts often talk about the importance of adding new skills to your metaphorical toolbox, but less attention ...
78. How to master your emotions, w/Sam Harris
January 26, 2021 10:00 - 33 minutes - 30.8 MBThe biggest challenge for founders often isn’t winning the strategic game – it’s winning the mental game. For a master class in mastering your emotions, we turn to Sam Harris, author, neuroscientist, and philosopher. His podcast “Making Sense,” his app “Waking Up,” and his many books have drawn a devoted following among entrepreneurs in Silicon Valley and beyond. Leadership experts often talk about the importance of adding new skills to your metaphorical toolbox, but less attention ...
Rapid Response: Ten months of pain and hope, w/restaurateur Danny Meyer
January 21, 2021 10:00 - 29 minutes - 27.3 MBIt's been an epic journey for iconic New York City restaurateur and Shake Shack founder Danny Meyer. Forced by the pandemic into closures and layoffs last spring, as he poignantly shared in two previous episodes, Danny stayed optimistic and was rewarded through the summer and fall, as new menu innovations and new dining protocols brought back customers. But then a fresh wave of infections inflicted fresh pain, with harder choices than ever and renewed layoffs and closings – one of ...
Rapid Response: What the pandemic has cost women, w/Ellevest's Sallie Krawcheck
January 14, 2021 10:00 - 31 minutes - 28.7 MBAmidst the devastating effects of the pandemic, one in five women has left the workforce, and the gender pay gap and wealth gap are expanding. There's a long-term cost to that inequity, says Sallie Krawcheck, co-founder and CEO of Ellevest, a fintech platform dedicated to serving women investors – and businesses can help to address that cost. A long-time C-suite leader at financial behemoths like Citi and Bank of America, Krawcheck knows firsthand the obstacles women face as well as...
54. What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman
January 12, 2021 10:00 - 40 minutes - 36.7 MBRent the Runway co-founder Jenn Hyman knows: Behind every successful business is another business backstage, one you might not expect. Rent the Runway is known for creating a glamorous "closet in the cloud,” but as Hyman explains, it achieved unicorn status by mastering a few less glamorous businesses — including the world’s largest dry-cleaning operation, and a data insights practice that’s changing the fashion industry. Cameo appearance: Kevin Venardos (Venardos Circus); Stewart B...
8 Essential Lessons For Success in 2021 – and Beyond
January 07, 2021 10:00 - 54 minutes - 50.2 MBResolutions can be broken – but lessons are always there to relearn. We know a new year usually comes with some New Year’s resolutions but if 2021 is even half as unpredictable as 2020, you can expect any resolutions to fall quickly by the wayside. So what you're about to hear is a special episode of Masters of Scale, one that we hope will serve as a sort of primer for the new year, full of lessons learned from the sometimes devastating – often inspiring – year we just put behind us...
8 reliable lessons for unreliable times
January 07, 2021 10:00 - 54 minutes - 50.2 MBIf 2021 is even half as unpredictable as 2020 was, you'll need to dig deep into your resilience and wisdom to get through. We've pulled together this special episode of Masters of Scale to serve as a sort of primer for the new year, full of lessons learned from the sometimes devastating, sometimes inspiring year we just put behind us. These lessons come from a range of guests we've spoken to in a time of incredible change. Some are stories about doing everything right – and still en...
Introducing: Spark & Fire, our sister podcast on creativity
December 24, 2020 10:00 - 4 minutes - 3.83 MBA podcast recommendation for the New Year. The iconic founders who join us our show are all masters of creativity. From the initial spark, down the crooked path of invention, scaling a company is a hero’s journey in creativity. With that: a new podcast from the team behind this show. It’s called Spark & Fire. On each episode, an iconic creator tells the story of bringing a beloved work to life. Yo-Yo Ma on the Silk Road Project. Kemp Powers on Pixar’s “Soul". Architect Thomas Heat...
2020: The Year in Review w/Reid Hoffman & Bob Safian
December 22, 2020 10:00 - 48 minutes - 44.5 MBOur host, Reid Hoffman, and our editor at large, Bob Safian, in conversation about a pandemic-disrupted year filled with unexpected twists and lessons. From the rise (and risks) of remote work to accelerations in tech; from supply-chain disruption to opportunities in manufacturing; from stock-market fluctuations to social justice demonstrations, 2020 was a turning point in so many realms. Reid and Bob talk about the rising responsibility of business – now is the time, says Reid, to ...
Rapid Response: Why Salesforce bought Slack, w/Salesforce's Bret Taylor
December 17, 2020 10:00 - 31 minutes - 28.8 MBSalesforce's much-buzzed-about deal to acquire Slack for $28 billion goes back a decade, when Friendfeed founder Bret Taylor met Flickr founder Stewart Butterfield. Now Taylor is Salesforce's president, while Butterfield runs Slack. In this episode, Taylor talks about how the pandemic helped the two friends bring their businesses together, and what a Salesforce-Slack combination means for the future of work. Taylor explains how an initial paralysis within Salesforce when the pandemi...
Rapid Response: Why Salesforce Bought Slack, w/Salesforce's Bret Taylor
December 17, 2020 10:00 - 31 minutes - 28.8 MBSalesforce's much-buzzed-about deal to acquire Slack for $28 billion goes back a decade, when Friendfeed founder Bret Taylor met Flickr founder Stewart Butterfield. Now Taylor is Salesforce's president, while Butterfield runs Slack. In this episode, Taylor talks about how the pandemic helped the two friends bring their businesses together, and what a Salesforce-Slack combination means for the future of work. Taylor explains how an initial paralysis within Salesforce when the pandemi...
57. Be a platform, w/Shopify's Tobi Lütke
December 15, 2020 10:00 - 32 minutes - 29.5 MBThe secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by: Bill Gates, Eric Schmidt (Google), Julia Hartz (Eventbrite), and Gustav Söderström (Spotify). Read a transcript of this interview at: https://mastersofscale.com/tobi-lutke-be-a-platform/ Subscribe to the Masters of Scale weekly newsletter at ...
55. Be a platform, w/Shopify's Tobi Lütke
December 15, 2020 10:00 - 32 minutes - 29.5 MBThe secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by Bill Gates, Eric Schmidt (Google), Julia Hartz (Eventbrite), and Gustav Söderström (Spotify). Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/sub...
Rapid Response: Why take on a turnaround, w/Magic Leap’s Peggy Johnson
December 10, 2020 10:00 - 27 minutes - 24.9 MBWhy leave a storied tech icon to lead a troubled brand? As the pandemic deepened this summer, Peggy Johnson left a safe perch at Microsoft to take the helm of one-time startup darling Magic Leap, which had just barely avoided bankruptcy. Yet with CEO roles for women in tech still unfortunately rare, Johnson felt compelled to take a risk. Now she's betting that the accelerated tech adoption prompted by Covid-19 will boost emerging areas like Magic Leap's AR. All entrepreneurs face mo...
73. The secret power of onboarding, w/Canva's Melanie Perkins
December 08, 2020 10:00 - 43 minutes - 40 MBOnboarding isn't just about employees. The often overlooked step-by-step process – to join a product or company – lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboa...
The secret power of onboarding, w/Canva's Melanie Perkins
December 08, 2020 10:00 - 43 minutes - 40 MBOnboarding isn't just about employees. The often overlooked step-by-step process – to join a product or company – lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboa...
78. The secret power of onboarding, w/Canva's Melanie Perkins
December 08, 2020 10:00 - 43 minutes - 40 MBOnboarding isn't just about employees. The often overlooked step-by-step process – to join a product or company – lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboa...
Rapid Response: Loneliness at work, w/Noreena Hertz
December 03, 2020 10:00 - 32 minutes - 30 MBThis is the loneliest century, says economist Noreena Hertz. Even before the pandemic forced us to stay home, loneliness was snaking its way through our lives, affecting everything from how we vote to how we work. Professor at University College London and author of the upcoming book, The Lonely Century, Noreena has some sage advice for businesses: about how less loneliness fuels more productivity, the bottom-line advantages of in-person connection over virtual interactions, and why...
Building bridges to scale, w/Kind’s Daniel Lubetzky
December 01, 2020 10:00 - 37 minutes - 34.4 MBScaling isn’t only about scaling UP – it’s about scaling OUT: to new products, new verticals, new customers. And to do this, you’ll need to build bridges. No one knows this better than Daniel Lubetzky, the founder and executive chair of snack food company KIND. Daniel has spent his whole life working to bring together disparate supply chains, products, and communities. Through it, he’s learned the right – and the wrong – way to connect. That means building bridges that people actual...
77. Building bridges to scale, w/Kind’s Daniel Lubetzky
December 01, 2020 10:00 - 37 minutes - 34.4 MBScaling isn’t only about scaling UP – it’s about scaling OUT: to new products, new verticals, new customers. And to do this, you’ll need to build bridges. No one knows this better than Daniel Lubetzky, the founder and executive chair of snack food company KIND. Daniel has spent his whole life working to bring together disparate supply chains, products, and communities. Through it, he’s learned the right – and the wrong – way to connect. That means building bridges that people actual...
76. Building bridges to scale, w/Kind’s Daniel Lubetzky
December 01, 2020 10:00 - 37 minutes - 34.4 MBScaling isn’t only about scaling UP – it’s about scaling OUT: to new products, new verticals, new customers. And to do this, you’ll need to build bridges. No one knows this better than Daniel Lubetzky, the founder and executive chair of snack food company KIND. Daniel has spent his whole life working to bring together disparate supply chains, products, and communities. Through it, he’s learned the right – and the wrong – way to connect. That means building bridges that people actual...
72. Building bridges to scale, w/Kind’s Daniel Lubetzky
December 01, 2020 10:00 - 37 minutes - 34.4 MBScaling isn’t only about scaling UP – it’s about scaling OUT: to new products, new verticals, new customers. And to do this, you’ll need to build bridges. No one knows this better than Daniel Lubetzky, the founder and executive chair of snack food company KIND. Daniel has spent his whole life working to bring together disparate supply chains, products, and communities. Through it, he’s learned the right – and the wrong – way to connect. That means building bridges that people actual...
Rapid Response: Balancing data with gut feeling, w/JetBlue's Joanna Geraghty
November 25, 2020 10:00 - 32 minutes - 29.8 MBAfter record-shattering drops in revenue from Covid-19, JetBlue had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, shares how the airline built a new system for flexing the business, to ramp up only when demand rises, deploying cost cuts but no furloughs. As airlines grapple with a new global infection surge, Geraghty says her decisions rely on new types of data as well as gut feeling – from re-opening middle seats start...
Rapid Response: Balancing Data with Gut Feeling, w/JetBlue's Joanna Geraghty
November 25, 2020 10:00 - 32 minutes - 29.8 MBAfter suffering record shattering drops in revenue from Covid-19, JetBlue has had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, explains how the airline built a new system for flexing the business, to ramp up only when demand arises, deploying cost cuts but no furloughs, and looking for opportunity amid the downdraft. With JetBlue and airlines across the board now grappling with a renewed global infection surge, Geraght...
3. Learn from every “no,” w/Walker & Company’s Tristan Walker
November 24, 2020 10:00 - 29 minutes - 27.1 MBThe best business ideas often seem laughable at first glance. So if you’re hearing a chorus of “no’s” – it may actually be a good sign. Google, Facebook, LinkedIn, Airbnb – they all sounded crazy before they scaled spectacularly. So don’t be discouraged by rejection. Instead, learn to hear the nuance in the different kinds of “no.” That’s what Tristan Walker did. After stints at two successful startups, he launched out on his own with Walker & Company, makers of the Bevel razor – an...
Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy
November 19, 2020 10:00 - 36 minutes - 33.6 MBLegendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coca-Cola to Uber in selecting the right messages in a turbulent world. Meshing an economic goal with an emotional message has nev...
71. How to find hidden value that others miss, w/The Black List's Franklin Leonard
November 17, 2020 10:00 - 42 minutes - 38.8 MBForget looking for a needle in a haystack – instead, build a new type of metal detector, to find undervalued assets that others don’t see. That’s exactly what Franklin Leonard did when he started The Black List, an annual survey of screenplays everyone loved (but no one was making). Devise ways to find things no one else has found – or didn’t think to look for – and it could be the difference that drives you to scale. Cameo: Software engineer Tatiana Mac. Learn more about The Black...