Masters of Scale
725 episodes - English - Latest episode: 16 days ago - ★★★★★ - 3.7K ratingsAward-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes.
On each episode of our classic format, founding host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — and a stellar lineup of guest hosts prove unconventional theories about how businesses scale. Guests share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey, too — failures, setbacks, learnings.
From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor-in-chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more.
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Episodes
Rapid Response: Balancing data with gut feeling, w/JetBlue's Joanna Geraghty
November 25, 2020 10:00 - 32 minutes - 29.8 MBAfter record-shattering drops in revenue from Covid-19, JetBlue had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, shares how the airline built a new system for flexing the business, to ramp up only when demand rises, deploying cost cuts but no furloughs. As airlines grapple with a new global infection surge, Geraghty says her decisions rely on new types of data as well as gut feeling – from re-opening middle seats start...
Rapid Response: Balancing Data with Gut Feeling, w/JetBlue's Joanna Geraghty
November 25, 2020 10:00 - 32 minutes - 29.8 MBAfter suffering record shattering drops in revenue from Covid-19, JetBlue has had to rethink every plan and every assumption. Joanna Geraghty, JetBlue's president and chief operating officer, explains how the airline built a new system for flexing the business, to ramp up only when demand arises, deploying cost cuts but no furloughs, and looking for opportunity amid the downdraft. With JetBlue and airlines across the board now grappling with a renewed global infection surge, Geraght...
3. Learn from every “no,” w/Walker & Company’s Tristan Walker
November 24, 2020 10:00 - 29 minutes - 27.1 MBThe best business ideas often seem laughable at first glance. So if you’re hearing a chorus of “no’s” – it may actually be a good sign. Google, Facebook, LinkedIn, Airbnb – they all sounded crazy before they scaled spectacularly. So don’t be discouraged by rejection. Instead, learn to hear the nuance in the different kinds of “no.” That’s what Tristan Walker did. After stints at two successful startups, he launched out on his own with Walker & Company, makers of the Bevel razor – an...
Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy
November 19, 2020 10:00 - 36 minutes - 33.6 MBLegendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coca-Cola to Uber in selecting the right messages in a turbulent world. Meshing an economic goal with an emotional message has nev...
76. How to find hidden value that others miss, w/The Black List's Franklin Leonard
November 17, 2020 10:00 - 42 minutes - 38.8 MBForget looking for a needle in a haystack – instead, build a new type of metal detector, to find undervalued assets that others don’t see. That’s exactly what Franklin Leonard did when he started The Black List, an annual survey of screenplays everyone loved (but no one was making). Devise ways to find things no one else has found – or didn’t think to look for – and it could be the difference that drives you to scale. Cameo: Software engineer Tatiana Mac. Learn more about The Black...
75. How to find hidden value that others miss, w/The Black List's Franklin Leonard
November 17, 2020 10:00 - 42 minutes - 38.8 MBForget looking for a needle in a haystack – instead, build a new type of metal detector, to find undervalued assets that others don’t see. That’s exactly what Franklin Leonard did when he started The Black List, an annual survey of screenplays everyone loved (but no one was making). Devise ways to find things no one else has found – or didn’t think to look for – and it could be the difference that drives you to scale. Cameo: Software engineer Tatiana Mac. Learn more about The Black...
71. How to find hidden value that others miss, w/The Black List's Franklin Leonard
November 17, 2020 10:00 - 42 minutes - 38.8 MBForget looking for a needle in a haystack – instead, build a new type of metal detector, to find undervalued assets that others don’t see. That’s exactly what Franklin Leonard did when he started The Black List, an annual survey of screenplays everyone loved (but no one was making). Devise ways to find things no one else has found – or didn’t think to look for – and it could be the difference that drives you to scale. Cameo: Software engineer Tatiana Mac. Learn more about The Black...
Rapid Response: A virtual-first workplace, w/Dropbox's Drew Houston
November 12, 2020 10:00 - 31 minutes - 28.5 MBIn-office engagement or remote flexibility? We don't need to choose, says Dropbox co-founder and CEO Drew Houston. Facing the biggest shift in work habits in half a century, Houston has embarked on a radical experiment to reimagine how work gets done. The company's recently announced Virtual First plan dedicates all in-office activity to creative, team-based efforts, rebranding its offices as Dropbox Studios. Individual work will happen offsite, either at home or a self-chosen co-wo...
75. Nike’s Phil Knight: How to sell without selling
November 10, 2020 10:00 - 35 minutes - 32.7 MBGreat branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an excellent product for people who believed in the edgy Nike ethos. Because they knew, when there’s a mismatch between product an...
74. Nike’s Phil Knight: How to sell without selling
November 10, 2020 10:00 - 35 minutes - 32.7 MBGreat branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an excellent product for people who believed in the edgy Nike ethos. Because they knew, when there’s a mismatch between product an...
Rapid Response: Pandemic Planning, Phase Two, w/Dr. Bon Ku (Jefferson University Hospital)
November 05, 2020 10:00 - 34 minutes - 31.9 MBWith Covid-19 cases surging, businesses may be forced into a new wave of adjustments. Will the crisis-management tactics of spring and summer be successful as winter unfolds? Dr. Bon Ku, an ER physician at Jefferson University Hospital and director of the Health Design Lab, returns to the podcast to share what he’s seeing as we enter a new season and how we might respond. His proposals for health care delivery – about both heightened vigilance and creative shifts to financing, suppl...
Rapid Response: Small business – more stressed than ever, w/H&R Block's Jeff Jones
November 02, 2020 10:00 - 32 minutes - 29.4 MBSmall business is being taxed emotionally as well as financially, and that tax is rising, says H&R Block CEO Jeff Jones. As the pandemic hit, entrepreneurs did what entrepreneurs do: solved problems, protected teams, served customers. But as uncertainty has persisted, anxiety among business owners has risen, even since the summer, according to a major new H&R Block study. With small enterprises the backbone of his customers, Jones has a unique vantage to offer advice and lessons: ab...
16. Build a more human internet, w/Caterina Fake
October 27, 2020 09:00 - 36 minutes - 33.7 MBInternet pioneer Caterina Fake knows: Online communities are built one human connection at a time. As the founder, you need to establish guidelines and norms from Day One – because the tone you set is the tone you’re going to keep, even as you go viral. Read a transcript of this episode at https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Not...
Rapid Response: When your business disappears overnight, w/Marriott’s Arne Sorenson
October 22, 2020 09:00 - 29 minutes - 26.9 MB95% of your business disappears. What do you do? Marriott CEO Arne Sorenson recounts how the travel industry drastically changed last spring, with hotel bookings all but disappearing overnight. In the midst of his own battle with cancer, Arne has spent the year balancing the needs of his workforce against those of his partners; having blunt but critical conversations; and empowering his team to make tough decisions. He has wise words about the role of business leaders in times of so...
73. The Empathy Flywheel, w/Nextdoor CEO Sarah Friar
October 20, 2020 09:00 - 37 minutes - 34.6 MBA social network that limits your network? Yes. Meet Nextdoor, a hyperlocal social network that’s all about who you really are and where you really live. Although it goes against everything that we've come to expect from social networks, Nextdoor’s secret to scale lies in real personal connections based on empathy and kindness. And this is what Nextdoor CEO Sarah Friar knows: No, these connections don’t scale as fast – but they tend to be stronger. And they can be the flywheel that ...
74. The Empathy Flywheel, w/Nextdoor CEO Sarah Friar
October 20, 2020 09:00 - 37 minutes - 34.6 MBA social network that limits your network? Yes. Meet Nextdoor, a hyperlocal social network that’s all about who you really are and where you really live. Although it goes against everything that we've come to expect from social networks, Nextdoor’s secret to scale lies in real personal connections based on empathy and kindness. And this is what Nextdoor CEO Sarah Friar knows: No, these connections don’t scale as fast – but they tend to be stronger. And they can be the flywheel that ...
69. The Empathy Flywheel, w/Nextdoor CEO Sarah Friar
October 20, 2020 09:00 - 37 minutes - 34.6 MBA social network that limits your network? Yes. Meet Nextdoor, a hyperlocal social network that’s all about who you really are and where you really live. Although it goes against everything that we've come to expect from social networks, Nextdoor’s secret to scale lies in real personal connections based on empathy and kindness. And this is what Nextdoor CEO Sarah Friar knows: No, these connections don’t scale as fast – but they tend to be stronger. And they can be the flywheel that ...
Rapid Response: Movie-theater drama has come to every business, w/Shelli Taylor, CEO, Alamo Drafthouse
October 15, 2020 09:00 - 28 minutes - 26.2 MBAs big movie chains shut down, Shelli Taylor's determined to keep her theaters open. With revenue at a trickle, the CEO of Alamo Drafthouse is negotiating daily with landlords and banks, and even tried her own video-on-demand service. Her balancing act – a conviction that long-term demand will be strong, while near-term economics are dismal – is familiar among entrepreneurial leaders. By defiantly keeping the movie magic alive, she's leaning into hope, the human need for community, ...
72. Wikipedia's Jimmy Wales: To scale, find the right values
October 13, 2020 09:00 - 31 minutes - 28.5 MBWhat's more important than product-market fit? Product-VALUE fit. If you choose the right values to drive product development, you'll draw the people, resources, and speed you need. It’s true for for-profits and for nonprofits. And Wikipedia co-founder Jimmy Wales knows this well. Since its launch in 2001, Wikipedia has famously stuck to its values of openness, neutrality, and remaining not-for-profit. But he arrived at those precise values through trial and error – on an earlier fr...
68. Wikipedia's Jimmy Wales: To scale, find the right values
October 13, 2020 09:00 - 31 minutes - 28.5 MBWhat's more important than product-market fit? Product-VALUE fit. If you choose the right values to drive product development, you'll draw the people, resources, and speed you need. It’s true for for-profits and for nonprofits. And Wikipedia co-founder Jimmy Wales knows this well. Since its launch in 2001, Wikipedia has famously stuck to its values of openness, neutrality, and remaining not-for-profit. But he arrived at those precise values through trial and error – on an earlier fr...
73. Wikipedia's Jimmy Wales: To scale, find the right values
October 13, 2020 09:00 - 31 minutes - 28.5 MBWhat's more important than product-market fit? Product-VALUE fit. If you choose the right values to drive product development, you'll draw the people, resources, and speed you need. It’s true for for-profits and for nonprofits. And Wikipedia co-founder Jimmy Wales knows this well. Since its launch in 2001, Wikipedia has famously stuck to its values of openness, neutrality, and remaining not-for-profit. But he arrived at those precise values through trial and error – on an earlier fr...
Rapid Response: The Covid test facts every CEO needs, w/Rajiv Shah (Rockefeller Foundation)
October 08, 2020 09:00 - 36 minutes - 33.4 MBTo safely re-open a business, you need more than masks. Covid testing is key – and the options are changing quickly. We found the most in-the-know person in public health to walk us through the choices, costs, and protocols to keep an entrepreneurial team, and all of us, safe. Rajiv Shah is president of the Rockefeller Foundation, which has led response to health crises in the United States and around the world for 100 years (including the 1918 flu pandemic). Applying what he learne...
72. YouTube's Susan Wojcicki: How to find – and keep – true north
October 06, 2020 09:00 - 43 minutes - 39.9 MBWhen you scale at warp speed, it’s easy to lose your bearings. You have to establish your company’s true north, or the dizzying pace of growth will push you off course. No one knows this better than Susan Wojcicki, CEO of YouTube. Under her leadership, YouTube has grown to be the world’s largest video platform. And in her previous role at Google, she was a chief architect of its advertising and analytics model. In both roles, she achieved massive scale – and grappled with massive ch...
67. YouTube's Susan Wojcicki: How to find – and keep – true north
October 06, 2020 09:00 - 43 minutes - 39.9 MBWhen you scale at warp speed, it’s easy to lose your bearings. You have to establish your company’s true north, or the dizzying pace of growth will push you off course. No one knows this better than Susan Wojcicki, CEO of YouTube. Under her leadership, YouTube has grown to be the world’s largest video platform. And in her previous role at Google, she was a chief architect of its advertising and analytics model. In both roles, she achieved massive scale – and grappled with massive ch...
71. YouTube's Susan Wojcicki: How to find – and keep – true north
October 06, 2020 09:00 - 43 minutes - 39.9 MBWhen you scale at warp speed, it’s easy to lose your bearings. You have to establish your company’s true north, or the dizzying pace of growth will push you off course. No one knows this better than Susan Wojcicki, CEO of YouTube. Under her leadership, YouTube has grown to be the world’s largest video platform. And in her previous role at Google, she was a chief architect of its advertising and analytics model. In both roles, she achieved massive scale – and grappled with massive ch...
Rapid Response: Your company is a citizen – it can act like one, w/Baratunde Thurston
October 01, 2020 09:00 - 40 minutes - 36.9 MBThe pandemic, social unrest, the U.S. election – everything affects your team and your business. And the stakes are only getting higher. How do you address race and diversity? Should your business take a stand in the upcoming election? What role should your company play? If you're debating how political to get right now, this is your must-listen. We're talking with writer / thinker Baratunde Thurston on how companies can show up as citizens – citizens with the potential for outsize ...
71. How to build authentic connection at scale, w/Trevor McFedries & Lil Miquela
September 29, 2020 09:00 - 43 minutes - 40.1 MBYou might not know Trevor McFedries yet, but if you're on Instagram, you've probably met Miquela. She has millions of followers, hit singles and lucrative contracts with brands. But she’s not actually real. Miquela’s the creation of Trevor’s stealthy creative media studio Brud, and the delicate balance they strike between artificial and authentic is a master class for any scaling company. In this first-ever in-depth interview with Trevor, he shares his bold plan to create celebrity ...
66. How to build authentic connection at scale, w/Trevor McFedries & Lil Miquela
September 29, 2020 09:00 - 43 minutes - 40.1 MBYou might not know Trevor McFedries yet, but if you're on Instagram, you've probably met Miquela. She has millions of followers, hit singles and lucrative contracts with brands. But she’s not actually real. Miquela’s the creation of Trevor’s stealthy creative media studio Brud, and the delicate balance they strike between artificial and authentic is a master class for any scaling company. In this first-ever in-depth interview with Trevor, he shares his bold plan to create celebrity ...
70. How to build authentic connection at scale, w/Trevor McFedries & Lil Miquela
September 29, 2020 09:00 - 43 minutes - 40.1 MBYou might not know Trevor McFedries yet, but if you're on Instagram, you've probably met Miquela. She has millions of followers, hit singles and lucrative contracts with brands. But she’s not actually real. Miquela’s the creation of Trevor’s stealthy creative media studio Brud, and the delicate balance they strike between artificial and authentic is a master class for any scaling company. In this first-ever in-depth interview with Trevor, he shares his bold plan to create celebrity ...
Rapid Response: Healthy offices and the myth of remote-work productivity, w/Diane Hoskins (Gensler)
September 22, 2020 11:00 - 38 minutes - 35.1 MBIs your office safe to re-open? How much space do you need? Is remote-work really more productive? Diane Hoskins is co-CEO of architecture firm Gensler, which advises businesses from Google to Bank of America. With the pandemic, Hoskins explains, now is a critical moment to ask important questions about what your team needs to work smarter and successfully, and to build a physical space that is not just healthy but enables both collaboration and individual work. From new technology ...
Rapid Response: Nothing matters but this. w/Eric Schmidt (frmr Google CEO)
September 15, 2020 11:00 - 36 minutes - 33.2 MB"Until this problem gets fixed, all the other things that I care about, that you care about, are on hold.” In this must-hear interview, Eric Schmidt, former Google CEO (and now co-founder of Schmidt Futures) shares why he's 100% focused on addressing the challenges of Covid-19. From vaccines and testing protocols to best practices for businesses, Schmidt shares a clear-eyed roadmap for moving toward a healthy, just, and economically vibrant post-pandemic world. Listen to the "Reima...
Rapid Response: What you can learn from how schools are pivoting, w/ Success Academy's Eva Moskowitz
September 08, 2020 11:00 - 31 minutes - 29.1 MBThe first day of school doesn't look the way it used to – in some cases, it might not be happening at all. As schools across the country start a new year, we're kicking off a new season with Eva Moskowitz, founder and CEO of Success Academy, a charter school network that serves 20,000 kids across New York City. In the spring, Success Academy pivoted to remote learning days before the City shut down schools and as they start a new semester, Success Academy is pivoting to "Remote Lear...
70. Peloton’s John Foley — How to turn skeptics into fans
August 25, 2020 11:00 - 44 minutes - 40.7 MBCasual fans come and go. But converts stick with you — and spread the word. The trick is knowing how — and WHEN — to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded — especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted...
65. Peloton’s John Foley – How to turn skeptics into fans
August 25, 2020 11:00 - 44 minutes - 40.7 MBCasual fans come and go. But converts stick with you – and spread the word. The trick is knowing how – and WHEN – to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded – especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted...
70. Peloton’s John Foley – How to turn skeptics into fans
August 25, 2020 11:00 - 44 minutes - 40.7 MBCasual fans come and go. But converts stick with you – and spread the word. The trick is knowing how – and WHEN – to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded – especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted...
69. Peloton’s John Foley – How to turn skeptics into fans
August 25, 2020 11:00 - 44 minutes - 40.7 MBCasual fans come and go. But converts stick with you – and spread the word. The trick is knowing how – and WHEN – to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded – especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted...
New: Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
August 18, 2020 11:00 - 41 minutes - 38.5 MBYou need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audaci...
68. Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
August 18, 2020 11:00 - 41 minutes - 38.5 MBYou need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audaci...
64. Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
August 18, 2020 11:00 - 41 minutes - 38.5 MBYou need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audaci...
69: Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
August 18, 2020 11:00 - 41 minutes - 38.5 MBYou need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audaci...
69. Why your company needs new rituals w/Shishir Mehrotra (YouTube, Coda)
August 18, 2020 11:00 - 41 minutes - 38.5 MBYou need more than a good product to scale – you need strong rituals. All companies have rituals, from holding all-hands meetings to measuring KPIs. The right rituals in the right places help build your culture, cohere your team, and home in on your targets. The wrong ones can lead you horribly astray. Shishir Mehrotra, former head of YouTube and co-founder of Coda, learned this when he scaled YouTube to a billion hours of watch time each day. He kept the team focused on that audaci...
Classic: The infinite learner, w/Barry Diller (Part 1 of our interview)
August 11, 2020 11:00 - 42 minutes - 38.7 MBTinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. We're re-airing a classic episode with some wise words. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if they’ve never been done by ANYONE? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use...
14. The infinite learner, w/Barry Diller (Part 1 of our interview)
August 11, 2020 11:00 - 42 minutes - 38.7 MBTinder. Top Gun. Roots. The Simpsons. What do they have in common? Media icon Barry Diller. We're re-airing a classic episode with some wise words. Barry is what we call an "infinite learner." He’s only interested in things he's never done before. And if they’ve never been done by ANYONE? Better yet. He succeeds by embracing that he is, in fact, a master of nothing. Entrepreneurs, take note: You just might be an infinite learner yourself, and Barry shares a lesson or two you can use...
Classic: How to price your product to scale, w/ClassPass's Payal Kadakia
August 04, 2020 11:00 - 40 minutes - 36.7 MBThe price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price ...
How to price your product to scale, w/ClassPass's Payal Kadakia
August 04, 2020 11:00 - 40 minutes - 36.7 MBThe price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price ...
19. How to price your product to scale, w/ClassPass's Payal Kadakia
August 04, 2020 11:00 - 40 minutes - 36.7 MBThe price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price ...
68. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)
July 28, 2020 11:00 - 33 minutes - 30.8 MBSome products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned in the early years of her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. And in doing so, she learned a secret to scale: Solve your customers’ urgent needs now ... while looking ahead to their future wishlists. Cameo appearances: Shellye Archambeau (MetricStream), Gary Ale...
Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)
July 28, 2020 11:00 - 33 minutes - 30.8 MBSome products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned when she launched her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. In doing so, she learned a key secret to scale: Solve your customers’ urgent needs now... while looking ahead to their future wants. Cameo appearances: Shellye Archambeau (MetricStream), Gary Alexander (I...
63. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)
July 28, 2020 11:00 - 33 minutes - 30.8 MBSome products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned in the early years of her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. And in doing so, she learned a secret to scale: Solve your customers’ urgent needs now ... while looking ahead to their future wishlists. Cameo appearances: Shellye Archambeau (MetricStream), Gary Ale...
67. Be a painkiller AND a vitamin, w/Clara Shih (Hearsay Systems)
July 28, 2020 11:00 - 33 minutes - 30.8 MBSome products are vitamins and some are painkillers – the best, though, are both. This is what Clara Shih, founder and CEO of Hearsay Systems, learned in the early years of her software startup. To survive, she needed to shift her platform from a nice-to-have into a can’t-live-without. And in doing so, she learned a secret to scale: Solve your customers’ urgent needs now ... while looking ahead to their future wishlists. Cameo appearances: Shellye Archambeau (MetricStream), Gary Ale...