MarTech Podcast ™ // Marketing + Technology = Business Growth
1,752 episodes - English - Latest episode: 10 days ago - ★★★★★ - 169 ratingsThe MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Episodes
Why Is Marketing in China Different Than the US -- Francis Bea // 11 International
March 28, 2020 13:00 - 19 minutes - 18 MBToday we're rebroadcasting our conversation with Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. In part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Show Notes Connect With: Franci...
Trade-offs of Hiring Local vs. Remote -- Robert Glazer // Acceleration Partners
March 27, 2020 13:00 - 14 minutes - 13.5 MBToday we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 3 of our conversation, we're going to talk about the difference between hiring for local and remote employees. Show Notes Connect With: Robert Glazer: Website // LinkedIn The MarTech Podcast: Em...
Recruiting and Hiring Great Marketing Talent -- Robert Glazer // Acceleration Partners
March 26, 2020 13:00 - 16 minutes - 15.4 MBToday we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 2 of our conversation, we're going to talk about recruiting and hiring. Show Notes Connect With: Robert Glazer: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Sh...
How Build a Culture for a Productive Marketing Team -- Robert Glazer // Acceleration Partners
March 25, 2020 13:00 - 16 minutes - 15.3 MBToday we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 1 of our conversation, we are going to discuss how to build a culture for a productive marketing team. Show Notes Connect With: Robert Glazer: Website // LinkedIn The MarTech Podcast: Email // L...
Five Ways to Improve a Social Video Ad Performance -- Travis Chambers // Chamber.Media
March 24, 2020 13:00 - 15 minutes - 14.5 MBToday we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conversation, we're gonna discuss five ways for improving social video ad performance. Show ...
The Science Behind Quantitative Ad Creativity & Content -- Travis Chambers // Chamber.Media
March 23, 2020 13:00 - 16 minutes - 14.8 MBToday we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conversation, we're going to the science behind quantitative ad creativity and content. Show...
Using Influencers to Boost Your Reputation -- Joe Sinkwitz // / Intellifluence
March 22, 2020 13:00 - 22 minutes - 20.6 MBToday we're rebroadcasting our conversation with Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SaaS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. In part 2 of our conversation, Joe is going to describe how to use influencers to drive reviews and other valuable marketing assets. Show Notes Connect with: Joe Sinkwitz: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Be...
Career Day: From Engineer to Marketing Consultant -- Michael Lukich // Booz Allen Hamilton
March 20, 2020 13:00 - 37 minutes - 34.7 MBToday we're rebroadcasting our conversation with Michael Lukich, an Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading Fortune 500 companies, governments, and large non-profits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an Adjunct Professor of Digital Analytic Measurement at Georgetown. S...
Upgrade Your Content Production Strategy with SaaS -- Corbett Drummey // Popular Pays
March 19, 2020 13:00 - 17 minutes - 16.3 MBToday we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 2 of our conversation, we're going to continue the discussion by talking about how you can upgrade your content production strategy using SaaS. Show Notes Connect With: Corbett Drummey: W...
Why Content Is Like Oxygen for Brands -- Corbett Drummey // Popular Pays
March 18, 2020 13:00 - 16 minutes - 14.9 MBToday we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 1 of our conversation, we are going to talk through why content is like oxygen for brands. Show Notes Connect With: Corbett Drummey: Website // LinkedIn The MarTech Podcast: Email // Lin...
How to Drive Revenue Through Offline Experiences -- Justin Moss // Pineapple Agency
March 17, 2020 13:00 - 18 minutes - 16.5 MBToday we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive revenue through offline experiences. Show Notes Connect With: Justin Moss: Website // LinkedIn The Voices of Search Podcast: Email // ...
A Music Industry Vet's Experiential Marketing Playbook -- Justin Moss // Pineapple Agency
March 16, 2020 13:00 - 22 minutes - 20.6 MBToday we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the music industry vet's experience to the marketing playbook. Show Notes Connect With: Justin Moss: Website // LinkedIn The Voices of Search...
Why SVOD Integrations Are More Effective Than TV Advertising -- Greg Isaacs // Ben Group
March 15, 2020 13:00 - 22 minutes - 20.8 MBToday we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 2 of our conversation, Greg gets specific about why SVOD integrations are more effective than TV advertising. Show Notes Connect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benj...
SMB Differentiation: Prioritizing Customer Relationships -- Palmer Houchins // CallRail
March 13, 2020 13:00 - 12 minutes - 11.5 MBThis week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 5 of our conversation, we'...
Analytics Solutions & KPIs for SMB Marketing -- Palmer Houchins // CallRail
March 12, 2020 13:00 - 15 minutes - 14 MBThis week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 4 of our conversation, we ...
Optimizing SMB Marketing on a Bootstrapped Budget -- Palmer Houchins // CallRail
March 11, 2020 13:00 - 14 minutes - 13.5 MBThis week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 3 of our conversation, we ...
Effective SMB Marketing Strategies & Tactics -- Palmer Houchins // CallRail
March 10, 2020 13:00 - 14 minutes - 13.5 MBThis week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 2 of our conversation, we...
How Marketing SMBs Is Different Than Enterprise -- Palmer Houchins // CallRail
March 09, 2020 13:00 - 15 minutes - 14.1 MBThis week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 1 of our conversation, we ...
Monetization for YouTube & other Content Businesses -- Ben Grubbs // Next10 Ventures
March 08, 2020 13:00 - 27 minutes - 25.5 MBToday we are rebroadcasting our conversation with Ben Grubbs, who is the Founder and CEO of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the content creator economy. In today's episode, we are going to discuss various ways content businesses are monetizing their efforts. Show Notes Connect With: Ben Grubbs: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // Linked...
Evolution of the Content Creators Ecosystem -- Ben Grubbs // next10 Ventures
March 07, 2020 13:00 - 25 minutes - 23.3 MBToday we rebroadcast our conversation with Ben Grubbs, the Founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In part 1 of our conversation, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use. Show Notes Connect With: Ben Grubbs: Website // LinkedIn The MarTech Podca...
Best Practices for Mastering 2nd Screen TV Marketing -- Devin Fallon // Tremor Video
March 06, 2020 13:00 - 18 minutes - 17.2 MBToday we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 2 of our conversation, we're going to talk a little bit about how to take adv...
The Future of TV for Marketers: On-Screen vs. Second Screens Content -- Devin Fallon // Tremor Video
March 05, 2020 13:00 - 19 minutes - 18.1 MBToday we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 1 of our conversation, Devin and I are going to talk about the differences be...
Navigating the Future of Marketing Automation -- Alex Nunnelly // Panoramic
March 04, 2020 13:00 - 13 minutes - 12.8 MBToday we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 2 of our conversation, we are going to talk about the future of marketing automation. Show Notes Co...
Taking Back Control by Moving Analytics In-House -- Alex Nunnelly // Panoramic
March 03, 2020 13:00 - 22 minutes - 20.6 MBToday we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 1 of our conversation, we are going to talk about taking back control by moving your analytics in-ho...
Technology Enabled PR Strategies // Lindsay Stuart -- Max Borges Agency
March 01, 2020 13:00 - 19 minutes - 18.2 MBToday we're rebroadcasting our conversation with Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. In part 2 of our conversation, Lindsay is going to talk about the technology and data she uses to create compelling content specifically for technology brands. Show Notes Connect With: Lindsay Stuart: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //...
Using Data to Generate Brand Buzz // Lindsay Stuart -- Max Borges Agency
February 29, 2020 13:00 - 21 minutes - 19.6 MBToday we're rebroadcasting our conversation with Lindsay Stuart, the VP of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. In part 1 of our conversation, Lindsay explains her approach to using data to generate brand buzz. Show Notes Connect With: Lindsay Stuart: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy a...
From a Mayan Tribe to PR & Influencer Marketing Expert -- David Baker // ReCourses
February 28, 2020 13:00 - 26 minutes - 24.6 MBJoining us for Career Day is David Baker, an Author, Speaker, and Advisor helping entrepreneurial experts make better decisions. He's also the Principal Consultant at ReCourses, which is a consulting firm that provides individual consulting, seminars, speaking and writing for firms in the marketing industry. Show Notes Connect With: David Baker: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy P...
The Future of Merchandising is Adaptive -- Johan Boström // inRiver
February 27, 2020 13:00 - 12 minutes - 11.8 MBToday we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 2 of our conversation, we discuss why the future of merchandising is adaptive. Show Notes Connect With: Johan Boström: Website // LinkedI...
The Role of Adaptive Merchandising in B2B -- Johan Boström // inRiver
February 26, 2020 13:00 - 16 minutes - 14.8 MBToday we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show Notes Connect With: Johan Boströ...
How to Make an App Go Viral in 60 Days -- Sean Casto // PreApps
February 25, 2020 13:00 - 13 minutes - 12.6 MBToday we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 2 of our conversation, we're going to talk about how to make your app go viral in 60 days. Show Notes Connect With: Sean Casto: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //...
The 7 Pillars Mobile App Marketing -- Sean Casto // PreApps
February 24, 2020 13:00 - 19 minutes - 17.9 MBToday we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 1 of our conversation, Sean is going to walk us through his pillars of mobile app marketing. Show Notes Connect With: Sean Casto: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn ...
Applying Agile Processes in Marketing // Stu Fisher -- Sentient Consulting
February 23, 2020 13:00 - 21 minutes - 19.8 MBToday we're rebroadcasting our conversation with Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In part 2 of our conversation, Stu walks us through how marketers are applying agile processes and some of the technologies that they're integrating into their stacks. Show Notes Connect With: Stu Fisher: Website // LinkedIn The MarTech ...
What Is Agile and How Does It Work? // Stu Fisher -- Sentient Consulting
February 22, 2020 13:00 - 23 minutes - 21.6 MBToday we're rebroadcasting our conversation with Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In part 1 of our conversation, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business. Show Notes Connect With: Stu Fisher: Website // LinkedIn The MarTech Podcast: ...
From a Career in Law to Branding CPG & Tech Companies -- Laurel Mintz // Elevate My Brand
February 21, 2020 13:00 - 25 minutes - 23.7 MBToday we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Laurel Mintz, the Founder of Elevate My Brand, which is an innovative brand agency focused on creative offline and online solutions for emerging brands and well established companies. Show Notes Connect With: Laurel Mintz: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: ...
Technology Supported Agile Marketing -- Andrea Fryrear // Agile Sherpas
February 20, 2020 13:00 - 16 minutes - 15.1 MBToday we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show Notes Connect With: Andrea Fryrear: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: ...
Higher Quality & Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas
February 19, 2020 13:00 - 23 minutes - 21.7 MBToday we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to do higher quality work faster with less stress. Show Notes Connect With: Andrea Fryrear: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter ...
The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota
February 18, 2020 13:00 - 14 minutes - 13.7 MBToday we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show Notes Connect With: Howard Luks: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // L...
Publishers’ Data Challenges and Opportunities -- Howard Luks // Eyeota
February 17, 2020 13:00 - 22 minutes - 20.2 MBToday we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 1 of our conversation, we are going to talk through some of the publishers' data challenges and opportunities. Show Notes Connect With: Howard Luks: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Websi...
How Blockchains Are Keeping Content Buyers Safe // Stan Khlevner -- Airzus
February 16, 2020 13:00 - 17 minutes - 16.3 MBToday we're rebroadcasting our conversation with Stan Khlevner, the Founder of Airzus, which is a compliant aerial media and services marketplace, utilizing blockchain smart contracts. In part 2 of our conversation, Stan describes how he is combining the use of drone footage and blockchains to make drones safer for both pilots and content purchasers alike. Show Notes Connect With: Stan Khlevner: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapi...
Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData
February 14, 2020 13:00 - 11 minutes - 10.1 MBToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 2 of our conversation, we're going to discuss how to use data to decloak the customer journey. Show Notes Connect With: Steffen Hedebrandt: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjam...
Enabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamData
February 13, 2020 13:00 - 19 minutes - 17.6 MBToday we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 1 of our conversation, we are going to talk about enabling growth through actionable insights. Show Notes Connect With: Steffen Hedebrandt: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjam...
Career Day: From CPG to Tech Startups -- Jeffrey Ouyang (Zumper)
February 12, 2020 13:00 - 27 minutes - 24.9 MBToday we're rebroadcasting our conversation with Jeffrey Ouyang, who is the Manager of Paid Acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different marketing roles for various startups in Silicon Valley, building out his toolkit along the way. Show Notes Connect With: Jeffrey Ouyang: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter ...
How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop
February 11, 2020 13:00 - 17 minutes - 15.9 MBToday we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 2 of our conversation, we're going to talk a little bit about how to properly leverage reward programs to boost customer engagement. Show Notes Connect With: Derrick Fung: ...
How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop
February 10, 2020 13:00 - 21 minutes - 19.4 MBToday we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. Show Notes Connect With: D...
Integrating Artificial Intelligence Tech into Marketing -- Magnus Unemyr
February 09, 2020 13:00 - 17 minutes - 16.4 MBToday we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show Notes Connect With: Magnus Unemyr: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at h...
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp
February 07, 2020 13:00 - 18 minutes - 17.1 MBToday we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and beyond. Show Notes Connect With: Darcy Kurtz: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro:...
How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp
February 06, 2020 13:00 - 24 minutes - 22.2 MBToday we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should get ready for your product launches. Show Notes Connect With: Darcy Kurtz: Website // LinkedIn The MarTech Podcast: Email // LinkedIn...
How Are Marketers & Mobile Carriers Intersecting the Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse
February 05, 2020 13:00 - 15 minutes - 14.2 MBToday we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 2 of our conversation, we're going to discuss how marketers and mobile carriers are intersecting the mobile unlock screen. Show Notes Connect With: Adrian Velthuis: Website // Li...
Changes in Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse
February 04, 2020 13:00 - 18 minutes - 17.2 MBToday we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 1 of our conversation, Adrian is going to talk us through some of the changes in smartphone usage behaviour and new location data. Show Notes Connect With: Adrian Velthuis: Websi...
New Year = New Goals -- Month 22 (Jan 2020) Update -- Benjamin Shapiro // benjshap LLC
February 03, 2020 13:00 - 19 minutes - 18.2 MBToday, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're now in month 22 of publishing content for the MarTech podcast and this is our first recap episode of the year. Show Notes Connect With: The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-...