MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Ad Science of Right Brain vs Left Brain -- Jon Evans // System1

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - January 04, 2023 12:00 - 13 minutes - 12.3 MB - ★★★★★ - 169 ratings
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Previous Episode: Diversity & Ageism in Advertising -- Jon Evans // System1
Next Episode: How Scarcity Marketing Affects Consumer Behavior -- Dr. Mindy Weinstein // Market MindShift

Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towards left-brain, transactional advertising, which is designed for short attention spans. However, research suggests that right-brain advertising, which appeals to emotions, and is more effective at driving long-term brand performance, is still important for marketing success. Today, Jon discusses the ad science of the right versus left-brain.  Show Notes

Connect With:

Jon Evans: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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