Diversity & Ageism in Advertising -- Jon Evans // System1
MarTech Podcast // Marketing + Technology = Business Growth
English - January 03, 2023 12:00 - 15 minutes - 14.5 MB - ★★★★★ - 146 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Advertising Wear-Out is a Myth -- Jon Evans // System1
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advertising, it is also necessary to ensure that these representations are authentic and avoid stereotypical portrayals. To achieve this, it is crucial to have a diverse range of people involved in the creative process and to carefully consider the casting choices for each ad. Today, Jon discusses diversity and ageism in advertising. Show Notes
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