MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

How Scarcity Marketing Affects Consumer Behavior -- Dr. Mindy Weinstein // Market MindShift

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - January 05, 2023 12:00 - 23 minutes - 21.3 MB - ★★★★★ - 169 ratings
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Previous Episode: Ad Science of Right Brain vs Left Brain -- Jon Evans // System1
Next Episode: Why the Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create more demand and increase revenue for their brands. Today, Mindy discusses why scarcity marketing affects consumer behavior. Show Notes

Connect With:

Dr. Mindy Weinstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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