MarketScale Radio artwork

MarketScale Radio

1,185 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 4 ratings

MarketScale is bringing you the best B2B audio content from our studios in Dallas, TX. With relevant industry interviews and shows like Business Casual, Business Class, and the Mecca Minute, we're unpacking the most industry-shaking B2B news, tips, and trends. Whether you're looking for casual content or professional ponderings, MarketScale is your ultimate workday companion.

Marketing Business Education
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Smart Thermostats Save Lives & Money with Don Schnell of Polygon Group and Brandon Willis of EyeType Consulting LLC

September 19, 2020 14:58 - 26 minutes - 24.7 MB

Smart home technology began with the invention of clap-on-clap-off lamps in the 80’s, and has since evolved into intelligent tech that can monitor a building’s temperature, light, and security. This same tech is making its way into industrial environments and saving businesses big bucks. The Polygon Group has designed an innovative smart thermostat, ExactAire, and packed with an array of sensors to help construction companies and warehouse enterprises remotely monitor and control a building'...

Perception and Prediction: How Autonomous Vehicles Utilize Racetrack Strategies for Safer Urban Transportation

September 09, 2020 19:23 - 20 minutes - 28.3 MB

COAST Autonomous has one mission: to keep people and businesses moving safely. Leveraging a portfolio of proprietary, best-in-class technologies and sensors, COAST offers a variety of efficient, cost-effective, ready to deploy low-speed self-driving fleets that safely move passengers and goods over both the first and last mile. Hosting special guests to discuss unique topics surrounding autonomous vehicles and self-driving technologies, on this second segment in a two-part episode of the Co...

Racing Legends Discuss Propelling City-Center Mobility via Autonomous Vehicles

September 09, 2020 14:48 - 26 minutes - 36.7 MB

With a purpose to keep the public moving smoothly while giving cities back to the people (and not to cars), COAST Autonomous is a self-driving mobility company with best-in-class software focused on providing Autonomous Vehicle (AV) solutions in low-speed environments, i.e., campuses, cities, airports and more. Through their proven manufacturer and other partnerships, COAST’s AV product development is concentrated solely on three critical areas: Safety First Passenger Experience Low Spee...

The Pressure is Off: Reducing the Impact on Athletes’ Joints Through SmartCells with Lauren Rao

September 01, 2020 20:02 - 19 minutes - 27.1 MB

COVID-19 all but stopped amateur and professional sports at all levels of competition. Slowly, sports are returning, and with that time off comes the added risk of injury. How can athletes, no matter their sport or level of training and workouts, reduce injury risk, especially on overused or recovering joints? Lauren Rao is an experienced athletic trainer, weightlifting coach, and certified strength and conditioning specialist. She’s seen the injuries athletes go through and knows the impor...

How SmartCells is Helping Essential Businesses and Aiding in Reopening for Manufacturing Facilities with Chad Lindstrom

August 29, 2020 17:15 - 15 minutes - 20.6 MB

It’s no secret that in the battle against COVID-19, today’s heroes are those essential workers who have gone through the storm and keep working to help others and provide much-needed services. SmartCells wanted to show their appreciation for these essential workers and contribute to their efforts. Chad Lindstrom, the VP of marketing at SmartCells, elaborated. “We wanted to find a way to give back,” Lindstrom said. “We knew these workers’ jobs were stressful. We knew their days were jam-pac...

5 Steps to Show Leadership in Crisis with Jackie Werblo

August 24, 2020 14:14 - 51 minutes - 70.8 MB

The coronavirus pandemic hasn’t been easy for anyone, but leaders and executives charged with charting the path forward for their companies have had plenty on their mind. Luckily, there are ways to get through these difficult moments and begin to rebound mentally and economically, said Jackie Werblo, Founder and Head Coach of CONVEX Leadership. Werblo has five steps that show leadership during a crisis. The first is take action and eliminate reaction. “I think it’s no different t...

The Impact of Payment Processing on the Dining Experience with Ryerson Schlitt

August 19, 2020 02:00 - 18 minutes - 25.9 MB

Technology has caused disruptions in many industries, allowing for innovation and new efficiencies. The restaurant industry is no different. Technology has been a part of this industry for decades, going back to the first cash registers, which then evolved into sophisticated POS systems. So, what are restaurants doing right now to embrace technology? TableSafe’s director of product management Ryerson Schlitt table shared his perspective on today’s episode of Table for Two. Restaurants have a...

Payment Processing-- The Restaurant Owners' Hidden Nemesis with Nydelis Ortiz-Rivera of TableSafe

August 19, 2020 01:58 - 18 minutes - 26 MB

This podcast originally aired on MarketScale's Food & Beverage Podcast. Owning a restaurant is a tough, multi-faceted business. It can be challenging enough getting diners in the door, but when it comes to processing their payment, it’s more complex than restaurateurs may realize. Not only are market trends transitioning toward new technologies, but the liability for credit card transactions has shifted as well. TableSafe is a part of revolutionizing the Restaurant and Hospitality industries...

Security and Data in Modern Day Payment Processing with Ryerson Schlitt of TableSafe

August 19, 2020 01:44 - 14 minutes - 16.8 MB

In just a few short decades, payment technologies have transformed the way customers buy and exchange services. From cash, to check, to card, to chip, to Chase Pay; payment methods have undoubtedly changed, and the hospitality industry is tasked with the never-ending challenge of evolving alongside these marketplace changes. On this episode of Table for 2 by Tablesafe, we explored the security behind these payment processing technologies used in the Hospitality industry with Ryerson Schlitt,...

How to Plan Proactively by Knowing a Credit Card Fraudster's Though Process

August 19, 2020 01:42 - 4 minutes - 6.17 MB

Statistics show that data breach and stolen personally identifiable information (PII) are increasing at alarming rates. According to a recent article in Payments Journal – Know Thy Fraudster, the amount of compromised PII increased 72% between the first half of 2017 to the same period of 2018. Compromised PII often results in the criminal obtaining access to additional financial records including bank accounts, PINs and credit card accounts. This type of fraud is known as account takeover (A...

Staying Savvy to Account Takeover

August 19, 2020 01:39 - 4 minutes - 6.17 MB

Statistics show that data breach and stolen personally identifiable information, or PII, are increasing at alarming rates. According to a recent article in Payments Journal – Know Thy Fraudster, the amount of compromised PII increased 72% between the first half of 2017 to the same period of 2018. Compromised PII often results in a criminal obtaining access to additional financial records including bank accounts, PINs and credit card accounts. This type of fraud is known as account takeover, ...

Making Sense Out of Madness: Protecting students online in a time of crisis

August 07, 2020 13:15 - 28 minutes - 39.2 MB

*Keeping students safe on the modern Internet *Managing the massive increase of device time use *Understanding the new teacher/student dynamic

From Idea to Conception — Exploring the Design Process with Pietta Donovan

July 14, 2020 14:33 - 28 minutes - 39.3 MB

Whether it be the shape of a favorite pastry or the color of a foreign flower, interior designer Pietta Donovan derives inspiration from all things. A new collaboration with Walker Zanger presents her first tile collection, characterized by sun-drenched pastels and rounded shapes of the retro 70’s. This episode of “The Showroom” explores how Donovan’s tile line came to be and how a healthy work-life balance drives this interior designer’s creations. Growing up in New Zealand and Australia du...

Why Media Literacy Is A Must: Remote Possibilities

June 30, 2020 13:25 - 24 minutes - 34 MB

With student screen time at all-time highs and social isolation increasingly affecting kids, the scourge of fake news is a bigger threat than ever. Nick Farrell, co-founder of Bites Media, has some ideas of how to combat it. On this episode of Remote Possibilities, Nick talks about the importance of media literacy and how schools can take direct action to empower their students to not take the bait. The idea is relatively straight forward, as described by in a recent Forbes post: “Bites take...

How the Toyota Production System Can Cut Costs and Grow Your Company

June 29, 2020 22:59 - 47 minutes - 65.7 MB

The Fourth Revolution explores the evolution of and science behind lean production practices with guest Stephen Dardaris, director of continuous improvement for Hillrom. From post-war factory production to modern-day automation, manufacturing has evolved and continues to change. Dardaris explained how Toyota’s Production System fits into production history while still influencing global manufacturing efficiency with revolutionary ideas and practices. Applicable for more than just cars, the T...

Electric Vehicles Impact on Tire Design

June 29, 2020 22:56 - 3 minutes - 4.23 MB

Welcome to this information quick hit edition of the fourth revolution, brought to you by Bartell. I’m James Kent. Today I'm going to talk about the impact electric vehicles have on tire Design. Environmental concerns have primarily driven the increasing popularity of electric cars, but the impacts of electric vehicles reach further than reducing carbon emissions. As the differences between electric and gasoline-powered cars become more evident, the automotive industry must adjust to support...

Fourth Revolution: How Supplier Diversity Networks Offer Innovation with Heico's Madi Dixon

June 29, 2020 22:43 - 16 minutes - 23.2 MB

Here on the Fourth Revolution by Bartell, we talk about the disruptive technologies and trends that are changing the way we live and work. But today's topic is a bit more retrospective, as host Shelby Skrhak discusses the importance of corporate diversity initiatives with Madi Dixon, Women Business Enterprises Business Development Ambassador for Bartell parent company, Heico. "Diversity shouldn't really be a conversation, but something that's accepted throughout a company's core values (and ...

How to Bring Your Legacy Company into the Digital Revolution with Derran Smith of Pettibone LLC

June 29, 2020 22:29 - 27 minutes - 20.4 MB

The newest technologies like 5G, IoT devices, AI, and machine learning are "sexy" topics that drive conversation and thought leadership, but for many legacy companies, they're a moonshot to incorporate into their own businesses. Old technology, old methodology, and the feared "That's the way we've always done it!" are what keep long-time manufacturing businesses perpetually behind the times. Derran Smith, Vice President of Marketing for Pettibone, LLC, has observed this firsthand and shares ...

Fourth Revolution Headlines: Amid a Waning Workforce, Manufacturing Jobs Grow

June 29, 2020 22:26 - 1 minute - 1.88 MB

Tyson Foods is investing big bucks into its digital transformation. On August 8th it unveiled its brand new automation technology center in Springdale. Chairman John Tyson touted the facility as a, quote, "commitment to creating the next generation of manufacturing solutions through advanced automation, robotics and machine learning." The center has multi-faceted space for a machine vision technology lab, food production simulations and hands-on robotics training to open new doors for Tyson ...

The Solution to the Manufacturing Labor Shortage Might Be An Internal One with Greg Barnett of The Predictive Index

June 29, 2020 22:19 - 40 minutes - 55.4 MB

You can hardly listen to a political speech without hearing the buzzword - “manufacturing jobs.” As baby boomers retire from their lifelong careers in manufacturing, no one is stepping up to fill these vacant positions. But why? The manufacturing industry has an “industry image issue," said Greg Barnett, senior vice president of The Predictive Index. Manufacturing jobs have lost their glamour as the industry has aged. In today’s flashy tech-centered world, manufacturing jobs look drab and un...

Is Industry 4.0 Changing Manufacturers' Skill Sets for the Better? with Barbara Philibert of Pettibone

June 29, 2020 22:16 - 36 minutes - 50.8 MB

In this episode of The Fourth Revolution by Bartell, Pettibone President and CEO Barbara Philibert went into detail on that, when it comes to Industry 4.0, the key to optimizing processes and performance in a global economy is data. “What a universal language data has become,” she said as she recalled a meeting in China where data helped bridge the language barrier. Growing up in rural Iowa, manufacturing was a simple affair, Philibert said. Reflecting on her 30-year career in the industry, ...

It's Time for Machine Builders to Take IIoT Seriously with Kate Cohen of Automation Intellect

June 29, 2020 22:08 - 27 minutes - 38 MB

In almost any industry, IoT has become not only a consideration but a necessity, and many have already embraced and adopted it. Manufacturing has certainly seen the opportunities that come with integrating IoT, especially when it comes to cloud-based historical data on machine performance. Are the machine builders on board with this transformation, though? The answer is complicated. Here to give her perspective on this episode of The Fourth Revolution by Bartell is Kate Cohen, vice president...

How is a Skilled Labor Shortage Affecting Manufacturing? with Randy Wolken

June 29, 2020 22:06 - 26 minutes - 36.8 MB

Though the unemployment rate is the lowest it's been in recent memory, the skilled labor shortage doesn’t show any signs of letting up. On this episode of The Fourth Revolution by Bartell, host Daniel Litwin sat down with Randy Wolken, President & CEO of MACNY, the Manufacturers Association of Central New York to discuss changing trends in manufacturing, and the ripple effect that's having on the labor force. “The availability of labor has really changed the way we look at both how we hire p...

Why Bartell is Bringing a Unique Voice to Manufacturing Content with Shawn Lawlor

June 29, 2020 22:03 - 22 minutes - 30.8 MB

When the World Economic Forum introduced the term "Fourth Industrial Revolution" in 2016, it helped define the rapidly shifting lines between physical, digital, and technological spheres of influence. Technology and machinery are evolving, and literally revolving, faster than ever, and that's rapid change is the motivation behind Bartell Machinery Systems' new podcast, The Fourth Revolution. Host Daniel Litwin sat down with Shawn Lawlor, Director of Marketing and Business Development for Bar...

Passion for High Performance Translates to Compelling Content with Jonathan Kahn

June 29, 2020 21:59 - 18 minutes - 25.6 MB

In this inaugural episode of The Fourth Revolution, brought to you by Bartell, we tapped into the fervent passion that Bartell employees have for the automotive industry, and why one particular team member’s love for cars gives him an edge in the marketplace. We sat down with marketing content coordinator Jonathan Kahn to discuss why passion drives the most compelling content. Kahn, a lifelong fan of all things automotive and high performance, said he can be found most early Sunday mornings ...

Making Life-Saving Crash Carts Easier to Use

June 29, 2020 21:26 - 14 minutes - 20.1 MB

On today's episode of HealthFirst Talks, host Sean Heath got a crash course on medical crash carts from HealthFirst's marketing and product manager Lynda Goodrich. When a medical staff encounters a patient or bystander experiencing a medical emergency, where do they turn to provide life-saving assistance? Calling 911 is critical, but in the meantime, all medical offices must be prepared with devices and emergency medications commonly known as a crash cart. In “Crash Cart 101” Goodrich highli...

What Emergencies Happen in Dental Offices and How to Prevent Them

June 29, 2020 21:21 - 17 minutes - 24.7 MB

Medical emergencies can happen anywhere, even in routine dental procedures. Allergic reactions, fainting, asthma attacks, and even heart attacks can occur, explains guest Damon Matlon, Dental Product Manager for Health First. HealthFirst Talks explores with Matlon how dental offices prepare for these emergencies, including the addition of a new HealthFirst program that provides all medication replenishments, online CE training and other features for one annual payment.

Returning to Work Gives Businesses the Chance to Reevaluate Their Use of Office Space with Jarrod Easterwood

June 29, 2020 20:55 - 16 minutes - 22.4 MB

With masking, social distancing and frequent sanitation of surfaces all necessary during the coronavirus pandemic, the way we think about and utilize offices will need to change for the foreseeable future. There are some simple modifications that offices can make to keep employees safer, but Jarrod Easterwood, Director of Marketing and Partner Relations with AVUITY, said most can’t take the time or spend the money required to do an overhaul and create a truly pandemic-proof space. So creati...

Emphasizing Education in Real Estate: Dirt Work

June 23, 2020 13:54 - 33 minutes - 46.4 MB

Joseph Cahoon, Director of Folsom Institute for Real Estate at SMU’s Cox School of Business, joined us on the most recent episode of Dirt Work to discuss the cross-section of education and real estate in light of invocation and changes brought forth by the coronavirus pandemic. SMU successfully transitioned over 10,000 students to remote learning in rapid fashion. “We had been thinking about on-line education for a long time but most of the faculty was skeptical about on-line learning and wh...

Driving Organic Innovation: Retail Refined

June 23, 2020 13:32 - 38 minutes - 52.9 MB

The belief that necessity drives innovation couldn't be more prevalent than it is today. As the world is catapulted into new norms and expectations, we are seeing the baseline of ease and convenience being reset and converging with a heightened expectation of meaningful experiences. We are passing through the rubicon of digitization and brands and retailers will be in a race to catch up. There will be a more heightened need for an agile and nimble approach to retail. In this episode, join a ...

Finding Interconnectedness in the Pillars of Green: Build for Impact

June 22, 2020 20:34 - 35 minutes - 32.7 MB

On this episode of Build for Impact, host and LEED architect Daniel A. Huard was joined by Miranda Gardiner, Vice President, Sustainable and Performance Design Manager at HKS, Inc. As usual, Huard and Gardiner focused in on Huard’s four pillars of green building -- sustainability, resiliency, transparency of materials, and wellness. “What strikes me about your pillars is that they’re so interconnected,” Gardiner said. “While they stand alone, and you can look at any one of them … What’s uniq...

Scale with Sergio: 3D Printing: Additive Agility for Supply Chains

June 19, 2020 22:29 - 38 minutes - 34.9 MB

On this segment of Scale with Sergio, host and Marketscale’s Executive VP of Operations, Sergio Reyes, visits once again with Dr. Raymundo Arróyave. Boasting a BS degree in Mechanical & Electrical Engineering from the Instituto Tecnológico y de Estuidios Superiores de Monterrey, and an MS and PhD in Materials Science from MIT, Dr. Arróyave is currently a Professor of Materials Science at Texas A&M University. This Scale installment is not only a follow up of a previous episode where Arróyave...

How Do you Create More Digitally Innovative Strategies in B2B?

June 19, 2020 20:57 - 31 minutes - 43.2 MB

On this episode of the Maverick of Marketing radio show host Shannon Maverick, talks with Carlos Haddad, VP & GM of Sales, Marketing and Business Development of the Americas and Europe for Watts Water Technologies. Watts Water has begun to take an unconventional approach in their digital strategies. As a business they use distribution channels and channel partners and don’t traditionally have a personal relationship with the end user. But digital transformation has allowed them to not have t...

Remote Identification and Its Implications: Drones In America

June 19, 2020 17:48 - 30 minutes - 28.1 MB

Each week, Drones in America introduces listeners to guests who are leaders, influencers and experts with insight into America’s drone industry. On this bonus episode, host Grant Guillot of the law firm Adams and Reese was joined by retired United States Air Force Academy Colonel Dawn Zoldi, who currently directs the Air Force’s Center for Character and Leadership Development and is the Founder and CEO of P3 Tech Consulting, which looks to educate people passionate about drones and beyond in...

I Don't Care 6.19

June 19, 2020 15:34 - 18 minutes - 17.2 MB

6.19 episode

How to Solve Retail’s Convenience Conundrum: Spieckerman Speaks Retail

June 18, 2020 15:38 - 15 minutes - 14.1 MB

Click and collect, drive up, drive through, home delivery, oh my! Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some retailers had to learn the hard way that dictating choices to consumers just won’t work. Now, as safety emerges as a top consumer concern, retailers that went all-in on convenience and choice are gaining new ground. In this episode, Carol explores the link between convenience and safety and why retail will be oper...

Taking It to the Bank: Straight Outta Crumpton

June 18, 2020 14:49 - 32 minutes - 30.1 MB

Straight Outta Crumpton with host Greg Crumpton focuses on why building relationships is valuable, both in the world of business and in life. This week, Tyler Kern and Greg Crumpton are joined by Jason Banks, CEO and Owner of Banks Electrical Contractors, to discuss how he fell into the electrical field and learned early on the value of obtaining a professional license to help begin a career. Banks has now owned his own business for 19 years, but he likes to quip that he is still very much o...

Speaking with Concierges Around the World: Say Yes To Travel

June 18, 2020 13:45 - 31 minutes - 29.2 MB

Over the next few weeks I'll be interviewing a series of concierge from around the world. The goal is to shed some light on what travel recovery is looking like from an operations standpoint and from those individuals on the ground. Don Mooney is the Head Concierge at the Fairmont Banff. More than that he is the President of Les CLefs d'Or Canada. For those who are unfamiliar, Les Clefs d'Or is the elite organization of hotel concierge. You know them when you stay at a hotel and they have go...

Design Decision-Making, Throwing Out Assumptions, and Creating for the User with UNT Professor Michael Gibson

June 16, 2020 17:49 - 55 minutes - 75.9 MB

The world of design is not just about creativity. There is usually a method to the end product. In today's ever-changing world, it's important to push the boundaries on assumptions. After years as a designer, guest Michael Gibson is now a professor sharing ideas and preparing the next generation of designers at the University of North Texas's College of Visual Arts and Design. Gibson learned a lot from his years at design firm Marvin Glass. He says it was a unique environment where "nobody...

The Benefits of SmartCells Solutions for Physical Therapy, Athletic Training, and Rehabilitation with Chad Lindstrom and Drew Marcos

June 16, 2020 13:51 - 25 minutes - 35.4 MB

Physical therapists searching for new ways to reduce the impact on athletes’ joints during rehabilitation workouts may have a new tool in their arsenal with SmartCells Cushioning Technology. SATECH designed SmartCells’ training and therapy solutions with high-impact activities and intense training sessions in mind, from mats and customizable flooring options to therapeutic insoles. Chad Lindstrom, VP Marketing for SATECH, Inc, stopped by the Sports and Entertainment podcast to talk about t...

Capturing Mindshare via Digital Signage: Retail Refined

June 16, 2020 13:19 - 20 minutes - 28.3 MB

As the physical world becomes more digitally integrated, strategies around signage will become more comprehensive and sophisticated. Brands and retailers will need to uncover opportunities to interact in ways that not only feel safe but also educate, entertain and build customer loyalty. Digital signage is only the medium, experience is the crucial layer on top. From order queing via geofencing strategies to AI and personalization to voice activated messaging, learn how Raydiant CEO Bobby Ma...

Structuring the Future of Green Building: Build for Impact

June 16, 2020 13:01 - 33 minutes - 46.2 MB

On this episode of Build for Impact, host and LEED architect Daniel A. Huard was joined by Verdical Group Founder and Principal Drew Shula. Verdical Group is a Los Angeles-based green building consulting firm specializing in certification project management, net zero, commissioning, energy modeling and program management, and Shula joined Build for Impact to further the show’s mission of providing inspiring conversations around the trends in sustainable building. In particular, the duo touch...

Wait, Are We Back to Normal?

June 10, 2020 22:01 - 42 minutes - 59 MB

On this week's episode of Diving Into Data, TC explores the (unexpected) positive signs from the economy as we continue to reopen after the COVID-19 outbreak and try's to answer the question, are we back to normal? Our main segment this week looks into the baffling recovery of the US Stock Market, along with other positive economic indicators, such as a lower than anticipated unemployment rate for May. With the unprecedented situation this year, we freely admitted that we didn't know what wa...

5 Ways the Restaurant Experience Will Change: Say Yes To Travel

June 10, 2020 20:58 - 15 minutes - 20.8 MB

5 Ways The Restaurant Experience Will Change Dining Out is such an important part of tourism and it would be remiss of me to not cover it. After all, restaurant recommendations are a concierge’s number 1 request. Although many details are still being sorted out, ultimately, when it comes to dining, restaurants and guests are going to have to use their noodle—but maybe not figuratively as they did in this café in Germany.  Here are five ways that the restaurant experience will change… eve...

Gratitude, Empathy & Mindfulness: Bricks and Clicks

June 10, 2020 20:36 - 26 minutes - 23.8 MB

On today's Bricks and Clicks podcast Mike Allsup teaches us a method called GEM: Gratitude, Empathy and Mindfulness, where slowing down, being grateful for what we DO have, and creating space allows us to see the sweetness in life.

The Evolution of Sampling: Retail Refined

June 09, 2020 14:05 - 26 minutes - 35.8 MB

In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journey. In this episode, host Melissa Gonzalez speaks with Marci Weisler, Chief Commerical Officer of Vengo Labs, a leading digital marketing and retail tech company connecting brands and consumers in the places they go by combining media, product sampling and retail.  Learn how digital machines will go contactless and be a key tool for data collect...

Making Sense of the Data: AI Technology for Strategic Global Food Production with Alex Whitley

June 08, 2020 23:30 - 29 minutes - 40.5 MB

In the global food production world, there is no end to the available data to inform crop health, yield and environmental impact. But deciphering that data into executable processes can be a different story. Alex Whitley, Managing Director at Arva Intelligence, believes that AI is still in the early stages of aiding agriculture, and his company’s mission is to find new ways to make agricultural production better for small and large factory farming operations. “Today, there are so many dat...

Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail

June 04, 2020 21:46 - 15 minutes - 22 MB

Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash kicks into high gear. In this episode you’ll learn: The new reasons why private brands are proliferating Why brand m...

Is the Future of Events a Hybrid of the Past and Present?

June 04, 2020 20:13 - 32 minutes - 44.8 MB

Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of time attending various in-person events, until recently when the pandemic forced us to move almost everything, online. But were virtual experiences and the demand for them something on track to become popular already – or did the current pandemic force them to become more common than they ever would have been? On this epi...

The State of the Travel Industry Amid Volatility: Say Yes To Travel

June 04, 2020 19:09 - 15 minutes - 14.5 MB

We have seen Delta, American Airlines, Southwest Airlines, Royal Caribbean, Four Seasons, Marriott CEO Arne Sorenson, Hyatt, Hilton, Best Western, Salamander Hotels and others share messages during the latest nationwide Black Lives Matter protests. However, few are speaking out publicly, as CEOs of other major brands have chosen to address their companies internally.   I've had a few people ask me, "Why isn’t the travel industry doing more?"   Let’s look at the travel industry. It's an indus...

Twitter Mentions

@marketscale 79 Episodes
@voiceofb2b 3 Episodes
@bizcasualradio 3 Episodes
@browningstubbs 1 Episode
@browningstubbso 1 Episode
@retailmksl 1 Episode
@razoyo 1 Episode
@sportsentms 1 Episode