Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail

Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash kicks into high gear.
In this episode you’ll learn:
The new reasons why private brands are proliferating
Why brand marketers should position, not panic
How “secret brands” are diluting brand impact, and creating opportunities
How one brand party crasher is changing the game for everyone else