Marketing With Empathy®
158 episodes - English - Latest episode: 18 days ago - ★★★★★ - 25 ratingsMarketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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Episodes
131. Building Niche Masterminds for Growth & Engagement
April 09, 2024 22:00 - 31 minutesEP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-...
130. This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian Baer, Sooth
April 02, 2024 10:30 - 27 minutesEP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is...
129. Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth
March 26, 2024 10:30 - 29 minutesEP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know... SHOW NOTES: https://www.p...
128. Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver
March 19, 2024 10:30 - 33 minutesEP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?...
127. Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a Week - Karlyn Ankrom
March 14, 2024 17:10 - 29 minutesEP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog...
126. Hallow App's #Pray40 Content Brilliance
February 21, 2024 19:00 - 17 minutesEP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/ (QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY...
125. Write a One-Liner for More Impact
February 06, 2024 17:00 - 16 minutesEP 125. Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more". SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner...
124. Be a Better Networker - Author, Kurt Schmidt
January 18, 2024 22:57 - 27 minutesEP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/be-a-better-networker-advice-from-kurt-schmidt-episode-124/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/...
123. MWE's Plan to Improve Your Content & Drive Results
January 09, 2024 11:30 - 13 minutesEP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So, you can learn ways to improve your brand’s content strategies to drive better business results. If you're a marketing or business leader seeking actionable strategies to enhance your content marketing efforts, this is the podcast for you. SHOW NOTES: xx SLACK CO...
122. Uncover Your Hidden Sabotage: How to Shift Your Mindset for Success
October 13, 2023 17:02 - 18 minutesEP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares the tough observation from her husband that resulted in her own success epiphany, and realization that she's been making excuses the last 13 year when it comes to her wellness journey. Listen to see if you're doing the same thing in your life. SH...
121. Use Freebies to Get Leads
September 15, 2023 11:45 - 12 minutesEP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay top of mind with them when they're ready to buy. Why you need this, and examples of freebies to help you generate leads. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/121-use-freebies-transitional-ctas-to-get-leads/ (FREEBIE) 8 MIS...
120. How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder
August 29, 2023 10:30 - 31 minutesEP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on ...
119. Making Content Accessible for Disabilities -Aaron Page, Allyant
August 15, 2023 10:30 - 40 minutesEP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from expert, Aaron Page. Aaron’s also blind and gives us the inside scoop on the top mistakes company make when he's trying to access their content – including a listen to what his screen reader sounds like when reading a webpage. SHOW NOTES: https...
118. Breaking Down White Papers - Jessica Mehring
August 12, 2023 20:11 - 23 minutesEP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://v...
117. Permission to Rest (Sometimes)
July 11, 2023 10:30 - 11 minutesEP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/permission-to-rest-sometim...
116. Make Your Customer the Hero
July 03, 2023 10:30 - 10 minutesEP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https:/...
115. How SEO Informs Your Editorial Calendar - Agents of Change
June 28, 2023 10:30 - 30 minutesEP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view...
114. Build Stronger Bonds Between Sales & Marketing - Brooke Greening
June 06, 2023 20:55 - 23 minutesEP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better. SLACK COMMUNITY: JOIN free Marketing With Empathy...
113. Summer Content Insights for Adults, College Students, Kids & Elderly
May 30, 2023 21:50 - 26 minutesEP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s). SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, lik...
112. Boost Internal Support for Your Company's Content - Joe Pulizzi
May 24, 2023 10:30 - 37 minutesEP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more internal support for the content marketing work you do/want to be doing. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, li...
111. 8 Mistakes to Avoid When Creating Content Marketing Strategy
May 09, 2023 10:30 - 20 minutesEP 111. Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-mistakes-to-avoid-when-creating-content-marketing-strategy-episode-111/ ...
110. How StoryBrand Clarifies Marketing Messages
May 02, 2023 10:30 - 20 minutesEP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day. SLACK: JOIN free Marketing With Empa...
109. Creating Superfans, Brittany Hodak
April 25, 2023 10:30 - 29 minutesEP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the SUPER model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free! SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a487...
108. How to Be More Influential (part 2) - Gordon Glenister
April 19, 2023 10:30 - 16 minutesEP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://v...
107. Influencer Marketing (part 1) - Gordon Glenister
April 18, 2023 10:30 - 27 minutesEP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand st...
106. Better Decisions + Discover Yourself w/ These Frameworks, Brian Ondrako
April 11, 2023 10:30 - 29 minutesEP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes auditing the people you surround yourself IRL and virtually; and the Feel Framework to map your short-term goals. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself a...
105. Time Management Hacks for Marketers
April 04, 2023 10:30 - 44 minutesEP 105. Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Useful time management strategies and hacks to implement for all content marketers from time management coach, Anna Dearmon Kornick. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yo...
104. Video Experts Share 9 Brands Doing Storytelling Well
March 28, 2023 10:30 - 24 minutesEP 104. Four video experts share examples of brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking for ideas to improve your company's video storytelling content? This is the fifth and final part of the show's 100th episode five part series look back. SLACK: JOIN free Marketing With Empathy® Slack commu...
103. 5 Top Personal Care Tips for Marketers from Last 2 Years
March 21, 2023 10:30 - 39 minutesEP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and recaps 5 of Sarah's favorite personal self-care guest tips from the last two years. What you deserve to know about your body, so you can lean into your God-given talents with joy each and every day. SLACK: JOIN free Marketing With Empathy® Slack community to...
102. Best Influence Marketing Episodes from Last 2 Years
March 07, 2023 11:30 - 32 minutesEP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers. (free) JOIN Marketing With Empathy® Sl...
101. Top 4 Empathy Convos From Last 2 Years
February 28, 2023 11:30 - 35 minutesEP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert. (free) JOIN Marketing With Empathy® Slack community to connect and network with other brand st...
100. Top 6 Brand Storytelling Examples from Last 2 Years
February 21, 2023 11:30 - 38 minutesEP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW NOTES: ...
99. Create Better Corporate Videos - Tony Gnau
February 14, 2023 11:30 - 38 minutesEP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; and how to make better (less boring) testimonial videos. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/title-tony-gnau-episode-99/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/...
98. Smash Organizational Silos w/Content Calendar - Annum
February 07, 2023 11:30 - 31 minutesEP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/smash-organizational-silos-w-integrated-content-calendar-episode-98/ (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists:...
97. Do This to Gather Deeper Consumer Insights - April Seifert, Sprocket
January 31, 2023 11:30 - 41 minutesEP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/do-this-to-gather-deeper-consumer-insights-...
96. Video Storytelling from National TV Anchor Turned Brand Storyteller
January 24, 2023 11:30 - 30 minutesEP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™. (free) JOIN Marketing With E...
95. Quizzes to Attract & Engage Customers – Helen Munshi
January 17, 2023 15:45 - 36 minutesEP 95. Quizzes! Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW NOTES: https://www.podpage.com/marketing-w...
94. Behavior Economics: Predict Shopping Trends, Product Packaging - Siena Dexter, SmashBrand
January 10, 2023 11:30 - 34 minutesEP 94. Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future. How these things can help predict retail behavior at point of sale, ultimately helping you connect with your customers to achieve business goals. (free) JOIN Marketing With Empathy's Slack community to connect and network with other bran...
93. Mental Health & Body Odor- Harrys & Lume - Michael Moore
January 03, 2023 11:30 - 33 minutesEP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensitive topic with women via iPhone content from its doctor founder. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/mental-health-body-odor-harrys-and-lume-storytelling-examples/ (free) JOIN Marketing With Empathy's Slack community to connect a...
92. Year 2 Podcast & Business Insight Recap
December 13, 2022 17:06 - 28 minutesEP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and changed with the podcast; and a key opp she sees all brands needing help with to advance brand storytelling inside their orgs. (free) JOIN the Marketing With Empathy® Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com...
91. Alice Riot Uses NFTs This Way - Kelly Groehler
December 06, 2022 11:30 - 41 minutesEP 91. Our journey to understand NFTs and Web3 continues. Sarah talks to a company using them. Kelly Groehler is CEO of art curation and Web3 agency, Alice Riot. How they’re using NFTs, her early thoughts on Web3, and storytelling marketing implications. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy...
90. Intro to NFTs, Web3, Metaverse - Joseph Jaffe (is not Famous)
November 29, 2022 11:30 - 54 minutesEP 90. Confused by NFTs, Web3, Metaverse, cryptocurrency, and how to think about them in your storytelling plans? Expert, Joseph Jaffe explains what each is, the notion of community capitalism, and storytelling marketing implications. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/intro-to-nfts-...
89. Free Brand Storytelling Marketer Community
November 22, 2022 11:30 - 9 minutesEP 89. Love the Marketing With Empathy podcast and can't wait to connect with other like-minded marketers? Want to learn more about connecting with audiences through storytelling? Be part of a free community with more content marketing strategists where you can meet and share ideas? There’s a new Marketing With Empathy podcast community Facebook group for this. What happens inside the group? Why join? Who’s already in it? and Why did Sarah create it? (free) JOIN Marketing With Empathy's Sla...
88. Jia Loungewear: It's Not Bad to Think Small - Katie Charrier
November 15, 2022 11:30 - 26 minutesEP 88. Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through...
88. It's Not Bad to Think Small - Jia Loungewear, Katie Charrier
November 15, 2022 11:30 - 26 minutesEP 88. Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through ...
87. How to Create a Content Performance Culture - Christoph Trappe
November 08, 2022 11:30 - 28 minutesEP 87. What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-create-a-content-performance-culture-chr...
86. How I Became a Successful Brand Storytelling Strategist (without sacrificing my family or sanity)
November 01, 2022 10:30 - 24 minutesEP 86. What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family. (freebie) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIE...
85. 9 Steps to Get Your Blog to Rank on Google - Antonie Meeker, AM Marketing SEO
October 25, 2022 10:30 - 32 minutesEP 85. We reverse engineer the nine steps it takes to help get your blog to rank on Google, and discuss if you should be worried about Google's newest “quality content” algorithm change. Get your pen and paper ready to take notes as SEO expert, Antonie Meeker joins Sarah to outline a 9-step recipe to help you more confidently plan and review your brand's blog content going forward. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f18...
84. 3 Marketing Tactics to Grow Your Brand Podcast – Erik Jacobson, Lemonpie & Hatch CEO
October 18, 2022 10:30 - 37 minutesEP 84. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show. Erik’s gone from zero to seven figures in revenue helping more than 200 brands use podcast-to-podcast marketing techniques to build brand awareness, trust, generate qualified le...
83. How Sleep Number Grew Storytelling – Lisa Bailey
October 11, 2022 10:30 - 22 minutesEP 83. Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e VIEW SHO...