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120. How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder
Marketing With Empathy®
English - August 29, 2023 10:30 - 31 minutes - ★★★★★ - 25 ratingsMarketing Business Management marketing brandstorytelling communications contentmarketing creativity empathy storytellingstrategy workmindset Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning.
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-senior-marketers-can-soar-by-balancing-art-science-nancie-mcdonnell-ruder/
JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
READ FULL TRANSCRIPTION: https://app.castmagic.io/share/0110238e-c983-491f-9ce9-f14065f4a463
Learn more about your ad choices. Visit megaphone.fm/adchoices
EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning.
JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
READ FULL TRANSCRIPTION: https://app.castmagic.io/share/0110238e-c983-491f-9ce9-f14065f4a463
Learn more about your ad choices. Visit megaphone.fm/adchoices