Marketing With Empathy® artwork

128. Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

Marketing With Empathy®

English - March 19, 2024 10:30 - 33 minutes - ★★★★★ - 25 ratings
Marketing Business Management marketing brandstorytelling communications contentmarketing creativity empathy storytellingstrategy workmindset Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 127.  Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a Week - Karlyn Ankrom
Next Episode: 129. Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you? 
 
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/  
 
FREE QUIZ: Ready to Improve Your Content Strategy?  
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 
 
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    
Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you? 

 

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/  

 

FREE QUIZ: Ready to Improve Your Content Strategy?  

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 

 

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    

Learn more about your ad choices. Visit megaphone.fm/adchoices