Marketing With Empathy®
158 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 25 ratingsMarketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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Episodes
6. Tap Your Intuition To Lead An Authentic Life, with Holly O'Hanlon
November 10, 2020 11:00 - 31 minutesDo you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead an authentic life. We cover what it means to actually life authentically. How to quiet your inner voice. What stops us from speaking up or sharing our creative ideas, and how to evaluate things as a third-party observer. Show notes: https://www.podp...
5. What's an Empathy Filter and How Can It Drive Business Results?
November 03, 2020 12:00 - 12 minutesEP 5. Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights. Show notes: https://www.podpage.com/marketing-wi...
4. Tips to Nourish Success Through Personal Happiness & Identifying Purpose with Mark Mohammadpour
October 26, 2020 11:30 - 52 minutesWant to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you. Mark talks about how he lost more than 150 lbs, and gives actionable and inspiring advice to help you nourish your success by being happier and identifying your purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices
3. 5 Essentials Every Brand Storytelling Framework Needs
October 26, 2020 11:00 - 14 minutesEP 3. What is a brand storytelling framework and why do you need one? Today, I’m going to talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or, revisions you should make to your current brand storytelling framework. Plus, a plug and play brand storytelling framework template for you. Show notes: https://www.podpage.com/marketing-with-empathy/blog/5-essentials-every-brand-storytel...
2. Use Emotional Storytelling to Save Lives with Ryan Pena, Be the Match
October 26, 2020 10:30 - 51 minutesEP 2. Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Show note...
2. How to Use Emotional Storytelling to Save Lives with Ryan Pena, Be the Match
October 26, 2020 10:30 - 51 minutesToday we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Which— is ALL of ...
1. What is Brand Storytelling Marketing & Who is Sarah Panus?
October 18, 2020 20:30 - 11 minutesEP 1. First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you; what my obsession with empathy is; and more about who the heck I (Sarah Panus) am. Show notes: https://www.podpage.com/marketing-with-empathy/blog/what-is-brand-storytelling-marketing-episode-1/ Learn more about your ad choices. Visit meg...
Official Trailer: Marketing With Empathy with Sarah Panus
October 14, 2020 10:26 - 4 minutesHow do I focus my brand storytelling strategy so work is less overwhelming? What are other brands doing? How can I be more creative? Welcome to the Marketing With Empathy podcast with content strategist, Sarah Panus. If you’re a Brand Storytelling, Content Marketing or Communications pro, join Sarah and her smart brand storytelling guests as they discuss empathy-driven strategies, ideas and inspiration for brand storytelling, influencer marketing, creativity, and mindset topics to believe in ...