Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University
Wharton Marketing Matters
English - November 15, 2023 23:13 - 19 minutes - 26.2 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University about Coca-Cola's new ad campaign and the lack of success of The Marvel's movie.
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