James Zahn, Editor-in-Chief of The Toy Book

Wharton Marketing Matters

English - November 16, 2023 08:00 - 16 minutes - 23.1 MB
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Previous Episode: Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University

Next Episode: Julie Alvin, theSkimm's SVP of Content

Wharton's Barbara Kahn and Dr. Americus Reed speak with James Zahn, AKA The Rock Father, Editor-in-Chief of The Toy Book about the top toy trends for the 2023 holiday shopping season.

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