Julie Alvin, theSkimm's SVP of Content

Wharton Marketing Matters

English - November 16, 2023 08:00 - 18 minutes - 25.1 MB
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Previous Episode: James Zahn, Editor-in-Chief of The Toy Book

Next Episode: Gina Hardy, Chief Customer Officer at Drizly

Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Alvin, theSkimm's SVP of Content about the background of theSkimm, how they respond to their audience, and how they marry the ideas of sales and content.

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