Annie Reardon, Co-founder and Co-CEO of Ludo

Wharton Marketing Matters

English - November 09, 2023 08:00 - 17 minutes - 24.1 MB
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Previous Episode: Maggie Malek, President, North America, Crispin Porter + Bogusky

Next Episode: Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University

Wharton Barbara Kahn and Dr. Americus Reed speak with Annie Reardon, Co-founder and Co-CEO of Ludo about the Ludo founding story, loyalty rewards, rebranding the company, gamification, and more.

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