1. Platform Changes-Facebook Has Changed-YouTube Has Changed-Webmaster Tools-Google Analytics-WordPress changedWhat to do about it?-Listen to podcast-Go mess around2. Clients That Aren't Happy-Set proper expectations-Be Open & Honest-Always have a game plan be thinking 10 steps ahead3. Have Reporting-Give them Data and show results-Video Recording and screen shares-Google Data Studio4. Ads Aren't working-Change the target audience-Make sure your tracking is set up properly-Change your messaging-Re-shoot the ad-Get a new offer5. Do it all-YouTube Ads-Facebook Ads-Website-Email Campaigns-Content Creation