Marketing In 10
60 episodes - English - Latest episode: 6 months ago -Marketing In 10 is your weekly dose of ecommerce marketing strategies and tactics from expert marketer Jim Lastinger.
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Episodes
Who Should Use Performance Max Campaigns?
November 01, 2023 07:10 - 4 minutes - 5.76 MBPerformance Max campaigns have been around for a while now, so we have some good ideas on best practices. Particularly, it’s become clear which advertisers should and shouldn’t use Performance Max campaigns. That’s what we’re covering on this episode. You can find a complete transcript of this episode at https://jimlastinger.com/61. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaig...
Using AI to Supercharge Your Content Marketing
October 25, 2023 18:45 - 3 minutes - 4.4 MBContent marketing is an especially good way to utilize AI such as ChatGPT. Generate AI is at its best when it's generating chunks of content... a perfect match for your content marketing needs. You can find a complete transcript of this episode at https://jimlastinger.com/XXX. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve e...
Using AI in Your PPC
September 27, 2023 16:50 - 5 minutes - 7.74 MBAI has taken the marketing world by storm over the last 12 months. You're probably wondering how you can utilize AI in your own marketing, or if your competitors are already beating you to it. Today's episode of Marketing in 10 is all about how you can use AI in your Google Ads campaigns to save time and get a better ROI. You can find a complete transcript of this episode at https://jimlastinger.com/59. Links from the episode: ChatGPT: chat.openai.com Download the free guide ...
Listener Q&A
June 16, 2022 14:44 - 6 minutes - 15.4 MBToday I'm answering your pressing digital marketing questions. We cover everything from SEO to PPC to learning digital marketing. You can find a complete transcript of this episode at https://jimlastinger.com/58. Links from the episode: https://upwork.com https://semrush.com Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this ...
4 SEO Quick Wins You Can Implement Today
June 09, 2022 20:51 - 5 minutes - 12.1 MBSEO is a big topic, and knowing exactly where to start is often difficult. So today I'm giving you a value-packed episode with SEO action items you can start implementing today. You can find a complete transcript of this episode at https://jimlastinger.com/57. Links from the episode: https://schema.org/FAQPage Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldin...
Google Ads Account Structures for B2B & SaaS
June 01, 2022 15:59 - 5 minutes - 12.7 MBB2B and SaaS companies, this one's for you! In this episode I'm covering my ideal Google Ads account structure for B2B/SaaS. You can find a complete transcript of this episode at https://jimlastinger.com/56. Links from the episode: Why you should run branded campaigns. https://jimlastinger.com/17. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If...
Email Marketing for Noobs
May 11, 2022 14:29 - 5 minutes - 13.5 MBEmail marketing is the highest-ROI marketing channel there is, but somehow it's still underrated! This episode is the email marketing guide for complete noobs. You can find a complete transcript of this episode at https://jimlastinger.com/55. Links from the episode: https://mailchimp.com https://klaviyo.com https://convertkit.com Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide . For help with your PPC or SEO campaign...
Get Started with Google Analytics 4
May 05, 2022 19:09 - 3 minutes - 8.46 MBGoogle Analytics is that old friend that your'e comfortable with and is always there for you when you need it. Sadly, as with everything in the world of marketing, times are chaning and Google Analytics 4 is taking over. This week I'm talking about the differences between Universal Analytics (what we have had for several years) and GA4, and how to setup GA4. You can find a complete transcript of this episode at https://jimlastinger.com/54. Download the free guide to managing your Goog...
My Game Plan for When Your Organic Traffic Tanks
April 27, 2022 12:12 - 5 minutes - 12.8 MBAll of us responsible for a website's traffic have had that crushing feeling of seeing your organic traffic take a sudden and unexpected turn for the worse. You immediately go into panic-mode and try to figure out what's went wrong. Don't worry, on this episode I'm giving you my gameplan for exactly what to do in this situation. You can find a complete transcript of this episode at https://jimlastinger.com/53. Links from the episode: MozCast SEO Weather Report Download the free gu...
Are SKAGs Still Best Practice?
April 20, 2022 05:15 - 4 minutes - 9.51 MBSKAGs have been a PPC best practice for a long time, but the times are changing. Google’s improvements in AI and smarter campaign types are causing me to rethink account structures. I think it’s time we try some experiments. Listed to today’s episode to see what I’m recommending. You can find a complete transcript of this episode at https://jimlastinger.com/52. If you decide to run an experiment, tell me how it goes! DM me @jimlast on Instagram. Download the free guide to managing y...
How to Prepare for the End of Expanded Text Ads
April 14, 2022 18:04 - 5 minutes - 13.8 MBExpanded Text Ads are going away at the end of June 2022. Now is the time to start preparing if you haven't already. I cover my gameplan for you to make sure you're ready for the transition. You can find a complete transcript of this episode at https://jimlastinger.com/51. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast p...
What I've Learned So Far About Podcasting
March 30, 2022 16:19 - 4 minutes - 10 MBI’ve listened to podcasts since they first hit the scene in the mid-2000’s. They’ve always felt like the next iteration of talk radio… but something that’s much better at the same time. You can listen to whatever interests you, and there’s almost always several quality podcasts around any topic. I’ve spent thousands of hours as a podcast listener, but never really consider being a podcaster myself. I decided to give this podcast a go a couple of years ago when I was on a school field trip...
What To Do When Your Facebook Ads Aren't Working
March 23, 2022 12:19 - 5 minutes - 13.5 MBFacebook Ads are a great way to get targeted traffic to your site, but they’re also kind of complicated with a lot of moving pieces and tons of options. It’s difficult to know exactly where to look and what to do if your campaigns aren’t performing well. You don’t always know where to start, what to look for, and what things to try changing. That’s what we’re talking about on this week’s episode. I give you my process for going through your Facebook Ads account and figuring out what’s not...
The First 5 Marketing Tasks for New Shopify Stores
March 16, 2022 13:41 - 7 minutes - 17 MBSo you've got a brand new Shopify store ready to go, but you don't know how to get started with your marketing? That's what we're talking about on this episode of Marketing in 10. The first 5 tasks that every new store needs to do to kickstart their marketing efforts. You can find a complete transcript of this episode at https://jimlastinger.com/48. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO ca...
4 Quick Wins in Your Google Ads
March 09, 2022 14:32 - 5 minutes - 12 MBLooking for some quick wins to improve your PPC and Google Ads performance? That's what I'm talking about on this episode of Marketing in 10. I'm giving you 4 quick wins that you need to implement in your Google Ads account today. You can find a complete transcript of this episode at https://jimlastinger.com/47. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc....
A Winning SEO Strategy for 2022
March 02, 2022 06:41 - 4 minutes - 10.1 MBThis week on Marketing in 10 I'm talking SEO. Tune in to get my advice for building a winning SEO strategy in 2022. You can find a complete transcript of this episode at https://jimlastinger.com/46. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take th...
Facebook Ads Funnels
February 23, 2022 06:41 - 5 minutes - 12 MBOn this week’s episode of Marketing in 10 we're talking about building funnels with your Facebook Ads campaigns. FB Ads funnels are an important concept and I'm here to make it as simple as possible! You can find a complete transcript of this episode at https://jimlastinger.com/45. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this ...
Google Ads is Ending Smart Shopping
February 16, 2022 07:15 - 3 minutes - 7.01 MBOn this week’s episode of Marketing in 10 I talked about Google's recent announcement that Smart Shopping campaigns are going away this year. You can find a complete transcript of this episode at https://jimlastinger.com/44. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast please let a rating and review so we can help othe...
Instagram Hashtag Best Practices
February 09, 2022 13:02 - 4 minutes - 9.48 MBOn this week’s episode of Marketing in 10 I went outside my comfort zone and taked about Instragram hashtagging best practices. I'm definitely not a social media expert, but these are the tips and tricks I've learned along the way when starting a new Instagram account (@somuchvinyl, if interested). You can find a complete transcript of this episode at https://jimlastinger.com/43. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. ...
Top 3 Google Ads Mistakes
February 02, 2022 08:53 - 5 minutes - 11.6 MBhttps://jimlastinger.com/42 On this week’s episode of Marketing in 10 I'm talking about the 3 most common mistakes I'm seeing in Googel Ads accounts right now. You can find a complete transcript of this episode at https://jimlastinger.com/42. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast please let a rating and review...
Using Facebook Ads and Google Ads Together
January 19, 2022 13:43 - 3 minutes - 8.98 MBhttps://jimlastinger.com/40 On this week’s episode of Marketing in 10 I covered Facebook Ads and Google Ads, specifically how I like to use them together to maximize your reach. You can find a complete transcript of this episode at https://jimlastinger.com/40. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast please let a...
Top 3 Questions I Get From Newbie Advertisers
January 12, 2022 07:00 - 5 minutes - 11.6 MBhttps://jimlastinger.com/39 On this week’s episode of Marketing in 10 I covered the 3 most common questions I get from new advertisers. You can find a complete transcript of this episode at https://jimlastinger.com/39. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast please let a rating and review so we can help other business ow...
Black Friday Cyber Week Ads Prep
November 10, 2021 21:00 - 5 minutes - 11.7 MBjimlastinger.com/38 On this week’s episode of Marketing in 10 I cover my strategy for Black Friday and Cyber Week promotions, and how to approach them in Google Ads and Facebook Ads. If you haven't started your BFCM prep then you'll want to start ASAP! You can find a complete transcript of this episode at jimlastinger.com/38. Download the free guide to managing your Google Ads in 30 minutes a week at jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit deepfieldinc....
Beware Google's Auto-Apply Recommendations
November 03, 2021 08:33 - 4 minutes - 9.15 MBjimlastinger.com/37 On this week’s episode of Marketing in 10 I cover Google's Auto-Apply Recommendations feature, which is currently labeled as a Beta. This feature is somewhat hidden but can have a dramatic impact on your account's performance. Here's a short video showing you how to find this feature: https://www.youtube.com/watch?v=g4EqGepygU4 You can find a complete transcript of this episode at jimlastinger.com/37. Download the free guide to managing your Google Ads in 30 minu...
Google Removing ETAs in 2022
October 27, 2021 08:27 - 3 minutes - 7.48 MBToday we're talking about Google's recent announcement that expanded text ads (the current search ad format) will be going away in June 2022. I cover what that means for advertisers and what you need to do to prepare. Download my free guide to managing your Google Ads in 30 minutes a week: https://jimlastinger.com/guide Google's Announcement Transcript available at https://jimlastinger.com/36
All About Google Ad Extensions
August 13, 2021 13:55 - 3 minutes - 7.84 MBOn this week's episode I go in-depth on Ad Extensions in Google Ads. I cover the different ad extension types, when to use, and some best practices. Transcript and show notes at https://jimlastinger.com/35.
Fallout from iOS 14 and Facebook Ads
August 04, 2021 17:06 - 3 minutes - 8.73 MBOn this week's episode I cover the results of iOS 14 and the impact on Facebook Ads. I'll go through what I've seen, which accounts are likely to be most affected, and why this was largely overblown. Show notes and transcript: https://jimlastinger.com/34
Core Web Vitals Update
July 22, 2021 11:24 - 4 minutes - 11.2 MBOn today's episode I talked about Google's Core Web Vitals update. What it is, what it means to SEO, and what I've seen so far. Transcript and show notes at https://jimlastinger.com/33.
Google Ads Optimization Scores
July 13, 2021 19:13 - 3 minutes - 5.75 MBIf you manage Google Ads accounts then you're likely getting notifications all the time about Optimization Scores and how yours are dropping. In this episode I explain optimization scores and tell you how to deal with them. Show page is jimlastinger.com/32
How to Work Successfully With Google Ads Account Reps
February 24, 2021 09:30 - 4 minutes - 6.67 MBOn this week's episode I discuss how I deal with ad account representatives, particularly Google Ads reps / account managers. Show transcript: https://jimlastinger.com/31
Remarketing Audiences for Google Ads
February 17, 2021 09:00 - 4 minutes - 7.13 MBOn this week's episode I cover Google Ads remarketing audiences in-depth. What are remarketing audiences? How do you create them? Which audiences do you need to build? Show transcript: https://jimlastinger.com/30
Google Ads Removing Broad Match Modified Keywords
February 10, 2021 19:47 - 3 minutes - 6.31 MBThis week I'm discussing Google's recent announcement that they are removing the broad match modified (BMM) keyword match type in Google Ads. I discuss what this means, when it's happening, and what you can do to prepare. Google's announcement: https://support.google.com/google-ads/answer/10346549 Show transcript: https://jimlastinger.com/29
Facebook Ads vs Google Ads
February 03, 2021 10:00 - 4 minutes - 7.67 MBToday I'm talking about Facebook Ads. I'll explain which types of advertisers should be using Facebook Ads and how they compare to Google Ads. Transcript: https://jimlastinger.com/28
SEO Predictions for 2021
January 27, 2021 10:00 - 3 minutes - 5.48 MBThis week I'm talking about SEO and how I expect it to evolve in 2021. Transcript: https://jimlastinger.com/27
4 PPC Predictions for 2021
January 20, 2021 16:10 - 5 minutes - 8.34 MBEvery year PPC continues to evolve. This week I'm talking about what I expect to happen to the PPC industry in 2021. Transcript: https://jimlastinger.com/26 In-depth with Microsoft Ads: https://jimlastinger.com/11
What I've Learned in 2020
December 30, 2020 07:00 - 5 minutes - 7.65 MBThis week's episode is a recap of the lessons that I've learned about the digital marketing industry in 2020. 2020 has been a difficult year for so many, but it's brought great lessons along with it that will impact us for years to come.
Google Ads News Roundup for Q4 2020
December 08, 2020 09:00 - 5 minutes - 8.53 MBHere's my quarterly update from the world of Google Ads. I cover the new requirements for data-driven attribution, Youtube audio ads, and Shopping promotions. Transcript at jimlastinger.com/24
Black Friday and Cyber Week Prep
November 20, 2020 16:00 - 5 minutes - 7.16 MBBlack Friday and Cyber Week (BFCM or BFCW) is the most important time of the year for many ecommerce companies. This week's episode details my strategies for advertising the promos you're running at your store. Show Notes: https://jimlastinger.com/23 Product Schema (episode 22): https://jimlastinger.com/22
Product Schema Markup and SEO
November 09, 2020 16:40 - 7 minutes - 9.99 MBThis week's episode is all about product schema markup and how it can help your store's SEO efforts. Transcript: https://jimlastinger.com/22 Schema: https://schema.org/Product Google Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool
When Something Goes Wrong With PPC
October 28, 2020 08:00 - 4 minutes - 6.73 MBThis week's episode is all about what to do when your PPC campaigns go awry... what to look for and what to do. Transcript: https://jimlastinger.com/21
How to Do An SEO Backlink Audit
October 21, 2020 08:00 - 5 minutes - 6.85 MBThis week's episode is all about everyone's favorite SEO topic, backlinks! Specifically we're talking about spammy backlinks and how to do a backlink audit and disavow. Links: SEMRush https://semrush.com Transcript: https://jimlastinger.com/20
Search Terms Removed in Google Ads
October 14, 2020 08:00 - 4 minutes - 6.1 MBOn today's episode of Marketing in 10 we're discussing Google's decision to dramatically limit the amount of search terms data you're able to see in your ads account. Show transcript at jimlastinger.com/19
Calculating Target ROAS
September 25, 2020 08:00 - 2 minutes - 4.02 MBQuick tip episode! When you're creating a bid strategy on a Google Ads campaign you often get the option to enter a 'Target ROAS'. Today I'm covering exactly how to calculate your Target ROAS. Deep Field Target ROAS Calculator Transcript
You Should Always Run Branded Search Campaigns
September 23, 2020 08:00 - 4 minutes - 6.06 MBToday on Marketing in 10 we're talking branded search campaigns. Some advertisers don't want to spend money on them, but I think they're critical. Here's why... Deep Field article on why you should always run branded search ads
Is PPC Right For Your Business?
September 16, 2020 08:00 - 4 minutes - 6.72 MBToday on Marketing in 10 I'm discussing whether or not PPC makes sense for your business. I'm a huge fan of PPC (obviously), but it doesn't make sense for every company. Let's talk PPC at deepfieldinc.com.
What To Do When SEO Goes Wrong
September 09, 2020 08:00 - 6 minutes - 8.5 MBToday on Marketing in 10 I'm talking about what to do when something goes wrong with your SEO efforts, whether it's a loss of traffic or rankings. Links: MozCast Search Engine Journal How To Recover From a Website Hack Episode Transcript
How to Prepare Your Campaigns for a 2nd Economic Stimulus Package
August 28, 2020 09:00 - 2 minutes - 3.85 MBThe last time economic stimulus payments starting arriving in checking accounts ecommerce stores saw a huge bump in sales. Today we're going to make sure that you're prepared in the event that a 2nd stimulus package is approved. Transcript: https://jimlastinger.com/14
What Can You Learn From 6-Figure Ad Accounts?
August 26, 2020 08:00 - 4 minutes - 6.69 MBToday we're talking about really large ad accounts, those spending over $100k per month. What can you learn from the big spenders and how does it apply to your account? Transcript: https://jimlastinger.com/13
Google Ads Strategies for Lead-Gen Campaigns
August 19, 2020 09:00 - 5 minutes - 8.26 MBThis week's episode is devoted to Google Ads for lead-gen companies, such as service companies, SaaS, and more. You can find the transcript at jimlastinger/12.
Google Ads vs Microsoft Advertising
August 07, 2020 09:00 - 4 minutes - 5.58 MBGoogle Ads and MS Advertising are the two primary PPC channels today, but not everyone knows about or uses Microsoft Ads. Today I'm discussing the differences between the 2 platforms and when you should consider MS Ads. Show transcript is at https://jimlastinger.com/11.