Google Ads Removing Broad Match Modified Keywords
Marketing In 10
English - February 10, 2021 19:47 - 3 minutes - 6.31 MBMarketing Business Entrepreneurship googleads ppc ecommerce seo shopify Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Facebook Ads vs Google Ads
Next Episode: Remarketing Audiences for Google Ads
This week I'm discussing Google's recent announcement that they are removing the broad match modified (BMM) keyword match type in Google Ads. I discuss what this means, when it's happening, and what you can do to prepare.
Google's announcement: https://support.google.com/google-ads/answer/10346549
Show transcript: https://jimlastinger.com/29