Are SKAGs Still Best Practice?

Marketing In 10

English - April 20, 2022 05:15 - 4 minutes - 9.51 MB
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SKAGs have been a PPC best practice for a long time, but the times are changing. Google’s improvements in AI and smarter campaign types are causing me to rethink account structures.

I think it’s time we try some experiments. Listed to today’s episode to see what I’m recommending.

You can find a complete transcript of this episode at https://jimlastinger.com/52.

If you decide to run an experiment, tell me how it goes! DM me @jimlast on Instagram.

Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.

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