Google Analytics is that old friend that your'e comfortable with and is always there for you when you need it. Sadly, as with everything in the world of marketing, times are chaning and Google Analytics 4 is taking over. 

This week I'm talking about the differences between Universal Analytics (what we have had for several years) and GA4, and how to setup GA4.

You can find a complete transcript of this episode at https://jimlastinger.com/54.

Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.

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