Marketing and Service with Justin Varuzzo
61 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 24 ratingsLearn tips, techniques, and strategies to build stronger customer relationships and set yourself apart from everyone else. Hear interviews from successful business leaders who reveal how they’ve built their incredible customer journeys and learn even more from the mistakes they made so you can avoid the same pitfalls! Justin Varuzzo is a successful marketing professional with over twenty years of sales and marketing experience. With a heart of a teacher, Justin is working at building a community of like-minded marketing and sales professionals, small-business owners, and entrepreneurs through his “MarketingAndService.com” podcast. Justin’s passion and focus is at the intersection of marketing and customer service – it’s here where he believes organizations can build the strongest relationships with their clients and customers.
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Episodes
Overcoming Business Fear With Guest Mark Morton
May 04, 2021 09:00 - 28 minutes - 19.4 MBAre you scared to take the customer experience to the next level? Today's guest Mark Morton is a coach, mentor, and motivational speaker. This episode tackles fear and why fear can be crippling. Mark walks through techniques and strategies to tackle fear, overcome fear, and lead a better life while running a better business. Don't let "stinkin' thinkin" get in your way! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action ...
You Must Do These Three Things Before Running a Facebook Ad
April 27, 2021 09:00 - 25 minutes - 17.8 MBIn this episode we'll learn the three most important things you need to do before jumping into launching a Facebook ad (including boosts). You can save a lot of money by better targeting your ad and ensuring you only pay for ads to be seen by perspective customers. You can save money by targeting non-traditional keywords or demographics that will reach your audience with less competition. Before you do anything know your numbers - do you know your customer acquisition cost and lifetime value...
Testing, Testing, Testing Marketing Variables with Special Guest Vince Warnock
April 20, 2021 09:00 - 39 minutes - 26.9 MBVince Warnock is a successful entrepreneur, who has launched and sold several start-ups, has served as the Chief Marketing Officer for Cigna Health insurance and is now an author of the hit book "Chasing the Insights" and the host of the podcast "Chasing the Insights". In this episode we discuss the things he has learned in his career and how it can apply to your business today! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediat...
Is Your Sales Team Undermining Your Business?
April 13, 2021 09:00 - 25 minutes - 17.9 MBIn this episode we explore the many ways your sales team can be undermining your business, your service team, and letting down your customers. Why do some sales staff overpromise leaving the company forced to underdeliver? Whose fault is it? How can you get a handle on making sure sales and service are on the same page? For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://w...
Is Your Sales Team Undermining Your Business?
April 13, 2021 09:00 - 25 minutes - 17.9 MBIn this episode we explore the many ways your sales team can be undermining your business, your service team, and letting down your customers. Why do some sales staff overpromise leaving the company forced to underdeliver? Whose fault is it? How can you get a handle on making sure sales and service are on the same page? For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://w...
Are Your Employees Empowered to Serve Customers?
April 06, 2021 09:00 - 14 minutes - 9.99 MBIs stripping your service department of all authority really worth it? Are you crippling their ability to best serve the customer because they aren’t empowered to make judgement calls or service decisions? Let’s dive into why it’s a good idea to rethink this strategy and ensure your team members can always do what is best for the team. For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the web...
Are Your Employees Empowered to Serve Customers?
April 06, 2021 09:00 - 14 minutes - 9.99 MBIs stripping your service department of all authority really worth it? Are you crippling their ability to best serve the customer because they aren’t empowered to make judgement calls or service decisions? Let’s dive into why it’s a good idea to rethink this strategy and ensure your team members can always do what is best for the team. For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the web...
Building Client Trust through Service w/ Guest Mo Akins of LYBL Fitness
April 01, 2021 14:00 - 28 minutes - 19.7 MBThe most important purpose for delivering exceptional service is to build trust and develop a reputation for trust, with customers and clients, fellow businesses in your space and even sometimes competitors. Mo Akins, owner of LYBL Fitness in Toronto, Canada is the proof-of-concept. She's crushing it in her business as a result of passion and appreciation fueling an incredible level of service. For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use ...
How to Handle a Bad Review
March 13, 2021 00:00 - 28 minutes - 19.7 MBIn this episode learn how to handle a bad review. No matter what type of business you are in, it’s inevitable at some point you will end up with a bad review online. Managing your online reputation is essential to long-term success and building trust. A bad review is actually an incredible opportunity to turn an angry customer into a brand advocate. Don’t blow the opportunity - taking the wrong approach can leave your business with a lifelong enemy with a powerful voice. For detailed show...
Difficult Times Can Be Opportunities
March 12, 2021 21:00 - 18 minutes - 12.6 MBCOVID-19 got your business down? This was originally intended to be the first episode of this podcast. The passing of time made it feel irrelevant, but a review exposed a realization that tragedy can strike businesses every day. A pandemic is the ultimate challenge and while tragic, can provide the stepping stone for repositioning, reorganizing, or reinventing a business! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate actio...
Is Your Service Department Undermining Your Business?
March 12, 2021 21:00 - 16 minutes - 11.4 MBIn this episode we implore you to investigate if your service department is undermining your marketing department or even your entire business! It’s incredibly common that the people in the service center of your business are not properly trained to engage with customers. This episode is an important resource for anyone with a service-based business that has separate sales teams and service teams. For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can u...