The most important purpose for delivering exceptional service is to build trust and develop a reputation for trust, with customers and clients, fellow businesses in your space and even sometimes competitors. Mo Akins, owner of LYBL Fitness in Toronto, Canada is the proof-of-concept. She's crushing it in her business as a result of passion and appreciation fueling an incredible level of service. 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.