[Revolution Series] Sandra Wroe | How to Adapt to the Digital, Omnichannel World (In 12 Minutes)

Key Takeaways:

As Sandra says, we have to “think about what the right channel for each person is, along with the right content, context, time, and frequency… as she said “the number of possibilities increase a ton and it becomes hard for the marketer to figure all of that out if they don’t have the machine to rely on.” So, use machines to help you where it makes sense. How can you break through and be more customer centric? If they want to, WorldRemit’s app users can sign up for daily push notifications to see daily transfer rates instead of typical emails. These notifications alone drive nearly 8% of their app traffic. Find what your audience wants, and deliver it! Not everything that matters is measurable, and not everything that’s measurable matters. This is the second time I’ve heard this in the past week, and for good reason: the data explosion can create a mental construct that “if we can, we should.” But it’s not that  simple, and not always feasible to measure everything under the sun. Identify the activities and key results you’re looking to drive, and focus there.

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/worldremit-marketing-sandra-wroe