Marketer + Machine artwork

Marketer + Machine

80 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 38 ratings

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace.

Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

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Episodes

Benchmarketing Series: The DNA of a Successful Marketing Campaign

December 18, 2019 10:00 - 7 minutes - 5.77 MB

As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engineering, and biotechnology are exploding in interest, and more people than ever are learning how they can actually alter the micro- to affect change at the macro. They want to connect the minutiae, the details — the data — with the ultimate outward expression to create a desired result. Ethical debates aside, here, we’re seeing something of a parallel movement happening in m...

Benchmarketing Series: Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting

December 11, 2019 10:00 - 12 minutes - 8.61 MB

A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove your impact on the bottom line. In fact, Emarsys was just recognized as a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2019. We received the highest scores possible in 22 criteria, including ‘Reports and Dashboard.’ Benchmarke...

Benchmarketing Series: Trailer

December 04, 2019 10:00 - 7 minutes - 5.47 MB

We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With all of the tools and data available to us, it’s time for marketers to make a change... to leave behind our old way of doing things — of looking at and reporting on the same metrics over and over again — and start showing our organizations that we should be considered one of the most strategic assets in the business. How can we do this? Marke...

Time to Value Series: Has Martech Adoption Gotten Out of Hand?

November 20, 2019 10:00 - 12 minutes - 8.98 MB

Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH! From fear of the unknown to tech overload to widespread confusion – or worse, stagnation – there’s a myriad of reasons marketers put off acquiring new technology. New tech adoption is far from easy or enjoyable – most marketers who have been through it would concur… and for good reason. How are marketing teams supposed to sort through the weed...

Time to Value Series: How Does Data Drive Shorter TTV for E-Commerce and Retail?

November 13, 2019 10:00 - 30 minutes - 21.6 MB

Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand how, exactly, this new ‘thing’ is going to drive value. Alex Timlin, VP of E-commerce and Retail Vertical at Emarsys illuminates an often neglected aspect of new tech adoption — time to value. In this episode, you’ll learn: - How turnkey tactics and embedded knowledge impact time to value -...

Time to Value Series: Why TTV Matters So Much

November 06, 2019 10:00 - 13 minutes - 9.73 MB

On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains, on average, 66 days. So, marketers have just 66 days to impact business results and report back on success. Time is, by far and somewhat silently, the most critical aspect that marketers have to grapple with. It has a profound impact on business value that few marketers have considered up until now. The quicker speed-to-market we can achieve, the more value we can bring i...

Time to Value Series Trailer

October 30, 2019 09:00 - 8 minutes - 6.52 MB

Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to get through all the setup  and implementation before you actually start driving results with your tech. The challenge many marketers are facing is trying to accomplish what they need to with a very quick speed-to-market. Though many tech vendors have great solutions and powerful platforms, when you look at the effort it’s going to take to get u...

Time to Value Series: Trailer

October 30, 2019 09:00 - 8 minutes - 6.52 MB

Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to get through all the setup  and implementation before you actually start driving results with your tech. The challenge many marketers are facing is trying to accomplish what they need to with a very quick speed-to-market. Though many tech vendors have great solutions and powerful platforms, when you look at the effort it’s going to take to get u...

AI Series: Using AI to Escape the Marketing Matrix

October 16, 2019 09:00 - 20 minutes - 14.6 MB

With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives us the ability to unlock new dimensions of our database, to go from being reactive to being proactive, and to predict the future. They’re getting in front of customers and automating the execution of next-best offers, 1-to-1 content, individualized incentives, and more. But the most exciting part of AI for e-commerce and retail marketers is its ability to calculate the lik...

AI Series: Using AI to Go from Reactive to Proactive Marketing - Use Cases & The Future

October 09, 2019 09:00 - 22 minutes - 16.1 MB

In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In this episode, you’ll learn three core things related to AI: How marketers are going from reactive to proactive marketing with AI. For example, can you detect when certain customers are about to fall ...

AI Series: The State of AI Marketing for B2C E-commerce

October 02, 2019 09:00 - 30 minutes - 21.2 MB

Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more proactive marketing. Listen in to learn how AI is: Helping marketers that use it uncover the who, what, when, and where behind all customer interactions Enabling the shift from reactive to proact...

AI Series: [Trailer] Using AI for Proactive Marketing

September 25, 2019 09:00 - 9 minutes - 6.56 MB

Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy. In this episode, we introduce several ways AI is impacting the retail and e-commerce space, and ways that AI is changing the marketing game in general, including: Managing customer relationships Helping organiz...

Personalization Series: Using Email as the Core of Your Personalized Marketing | Kath Pay

September 18, 2019 09:00 - 32 minutes - 22.3 MB

Key Takeaways: Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing. As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more intense pressure AND resource restraints — email marketers are more pressed and stressed than ever. But used to augment your strategy, technology plays a pivotal role and can help us use email at the...

Personalization Series: Uniting Data & Creative | Vivek Sharma

September 11, 2019 09:00 - 26 minutes - 18.2 MB

Key Takeaways: Personalization is about so much more than words — it's about the full experience you deliver to customers. It IS about the words, but also the visual experience through which that experience is created. Personalized, visual experiences are about right time messages, delivering this content to the right contact or customer, and ensuring that content is suited, specifically, for the device they're using at that moment. How might you be able to leverage augmented and virtua...

Personalization Series: Smart Marketing is About Help Not Hype | Jay Baer

September 04, 2019 09:00 - 30 minutes - 21.6 MB

Key Takeaways: As Jay explains, relevancy creates both time and attention. Marketers must understand that less is more — it’s about creating marketing that’s so good that people would pay for it. Data and technology are available to all of us to deliver exceptional experiences. Eventually, every one of your competitors will have great technology. It’s up to us to differentiate ourselves in the only way we can — better strategy. It’s about the wizard (marketer); not the wand (the software ...

Personalization Series: The Secrets to Personalizing Your Website Experience | Ben Mercer & Joshua Scotton

August 28, 2019 09:00 - 26 minutes - 18.2 MB

Key Takeaways: Personify XP learns from visitors' behavior onsite and then uses this to give individually personalized experiences to your visitors in real time. Because it is based on onsite behavior it is effective even where there is little or no data on your visitors, allowing it to truly target anonymous and first time visitors. How do we learn from our customer data in such a way as to create a personalized web experience? Especially for customers that we haven’t officially met yet?...

Personalization Series Trailer

August 21, 2019 10:00 - 1 minute - 1.72 MB

As marketers, we’re well aware of the need to personalize our customer experiences. But with so many goals to hit, so many emails to get out the door, and so many campaigns to track, how do we actually do personalization? Where do we find the time to actually create the kinds of experiences that keep customers coming back?  Listen in as Michael Becker, Digital Content Manager at Emarsys, guides you through conversations with a variety of marketing experts about personalization. Hear how ...

Customer Success Series: How City Beach Drives 30% of Their Revenue from Automated Emails | Mike Doyle

August 14, 2019 10:00 - 15 minutes - 21.6 MB

Key Takeaways: Michael Doyle, Head of Marketing at City Beach, shares some common challenges that retail marketers face. Customers demand (and deserve) personalization – as consumers, we know this first-hand! But ad-hoc "batch and blast" techniques just don’t work. So how do you bridge the gap between personalization and the human’s capacity to collect data? Doyle discusses the challenges that he and his team faced as an old-school retailer trying to grow in the digital space and the role t...

Customer Success Series: Using Technology to Put the Customer First | Alexandra Simion

August 07, 2019 10:00 - 12 minutes - 8.88 MB

Key Takeaways: Alexandra Simion, Head of Marketing at BrandAlley lets us in on some of the ways she and her team put the customer at heart of their marketing efforts – and the role technology plays in it all. As they approach their strategies and the tech that helps them execute, they always take time to step back to ask, “is this the right thing for our customers?” You have an opportunity to do the same thing. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/brandalley-alex...

Customer Success Series: Using Customer Behavior Data for Personalization | Chelsea Mueller

July 31, 2019 10:00 - 18 minutes - 25.7 MB

Key Takeaways: First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to do in alignment with your overarching goals. Second, don’t shy away from the seemingly scary stuff. Data, AI, machine learning, voice, and even developing working partnerships with your IT team to bring it all together are a reality that needs to c...

Customer Success Series Trailer

July 24, 2019 10:00 - 2 minutes - 3.25 MB

Listen in as Michael Becker, Digital Content Manager at Emarsys, guides you through Emarsys' Revolution - a conference held in London with the brightest minds in marketing to discuss the strategies and tools they use to find success.  As futuristic as some dynamic technology solutions sometimes sound, they’re not far off in the distance – they’re here now. Marketers are working to understand how they can be leveraged to help understand customers and deliver a great experience. During the...

Tech Stack Series: Account-Based Marketing & Mar-Tech | Kyle Lacy

July 17, 2019 10:00 - 25 minutes - 35.8 MB

Key Takeaways: When implementing new tech and processes, don’t focus too much on the tech. The marketer is still the maestro at the epicenter — and that’s the way it should be. It’s not the human that should augment the tech — the tech should augment what humans can do. In a world with thousands of tech solutions all promising to solve problems, slow down and take on the right tech for your needs. Experience is everything and the only thing that matters. The only thing that drives relev...

Tech Stack Series: How Technology Enables the Art of Marketing | Raj Choudhury

July 10, 2019 10:00 - 20 minutes - 27.9 MB

Key Takeaways: Is your team leveraging technology to bring your creative ideas, strategies, and content to life? Or are you looking first to your technology and what it’s capable of -- and then building strategies, campaigns, and tactics around them? What secrets might you be keeping from your CIO or IT team? What’s in your tech stack that would come as a surprise to your IT team? When was the last time you really took a good look at email and asked if you’re using the channel to its fu...

Tech Stack Series: Keeping up with Marketing Trends, Tools, & Technologies | Jamie Turner

June 26, 2019 10:00 - 24 minutes - 34 MB

Key Takeaways: There are three kinds of hype about AI: overstating its danger, overstating its impact, and misrepresenting product features. Don’t fall prey – and understand this is the result of people trying to make sense of it (or spin its benefits for their own good). Crowdsource your software decisions. Yes, there’s a ton of tech out there, but you don’t have to make decisions in a vacuum. Survey your peers, and ask lots of questions! DON’T BE AFRAID OF AI! Use AI as an opportunity...

Tech Stack Series: The Expanding MarTech Scene | Douglas Karr

June 19, 2019 10:00 - 31 minutes - 43.1 MB

Key Takeaways: Build relationships with IT – grow allies and partner with tech experts that can look at your tech stack through different lenses. IT can be a disabler or enabler. As enablers, IT will be your ally and friend – a secret weapon, even! Tech isn’t a strategy. Thought it seems tech will ease the pressures we face, don’t get so wrapped up in it that you ignore the risks, redundancies, or inefficiencies of solutions you’re considering. Douglas worked with a client who lost all th...

Welcome to the New Marketer + Machine: Tech Stack Series Trailer

June 12, 2019 10:00 - 2 minutes - 3.91 MB

We have some news — good news! We’re changing things up on the podcast! After nearly a year of amazing interviews with some of the world’s most highly-achieving marketers, we wanted to take a step back, and just take things in, for a moment. We realized we’ve collected so many great insights across a number of relevant topics — like tech stacks, AI, and more — and we didn’t want those wonderful insights to get lost in the shuffle. I'm Michael Becker, Digital Content Manager at Emarsys, and...

039: Lindsey Murray | Using Behavioral Data & Past Purchase Triggers to Create Real-Time Customer Experiences

June 05, 2019 10:00 - 24 minutes - 33.3 MB

Key Takeaways: The only thing that really matters is driving real value! Find the right balance between delivering strategic, creative experiences to the human at the other end of the interaction and all the tech, data, and optimization that works to help us make it all happen. Tools and tech can become overwhelming quickly! So, as you approach real-time marketing, don’t jump into everything at once. Focus on a couple of key areas and make sure messaging is consistent and on brand across ...

038: Phil Davis | Innovation in Email List Hygiene: Beyond Bulk Cleaning

May 29, 2019 10:00 - 31 minutes - 43 MB

Key Takeaways: Don’t overlook validation. It’s about so much more than organization and the amount of emails you have in a database. It’s about  _clean_ list of valid emails that belong to individuals who actually want to receive communications from you. Communicating with these people keeps your sender scores high and keeps you off of spam and high-risk sender lists. Consider real-time validation. Since the technology exists to validate the legitimacy and potential risk of an email addre...

037: Brian Solis | Stop Working for Your Tech, & Make it Work for You

May 22, 2019 10:00 - 24 minutes - 33.5 MB

Key Takeaways: It all starts with a single unified view of the customer. Without it, your hands are tied on how personalized you can get, how relevant you can be with timing, context, channel, etc. Aim for a single, unified profile of each of your buyers. Omnichannel is about creating frictionless experiences for customers. Once you can see who each customer is on an individual level, use that insight to remove friction. Make the experience all about them. It’s not about getting in front ...

036: Guy Hanson | Email is the Digital Glue — Use it to Drive Acquisition & Retention Post-GDPR

May 15, 2019 10:00 - 31 minutes - 43.1 MB

Key Takeaways: Embrace change. GDPR, the California Consumer Privacy Act, and other privacy-related regulations may change our strategies and the way we work as marketers, but they are by no means the end. Understand what they’re trying to achieve for your consumer! Find the common goals you have with such regulations and hone in on how you can deliver. While new channels emerge seemingly daily and existing channels rise and evolve in relevancy, one thing remains unchanged – to date, emai...

035: Shane Lenton | How Cue Clothing Co. Offers a Truly Omnichannel CX

May 08, 2019 10:00 - 24 minutes - 34 MB

Key Takeaways: It all starts with a single unified view of the customer. Without it, your hands are tied on how personalized you can get, how relevant you can be with timing, context, channel, etc. Aim for a single, unified profile of each of your buyers. Omnichannel is about creating frictionless experiences for customers. Once you can see who each customer is on an individual level, use that insight to remove friction. Make the experience all about them. It’s not about getting in front ...

[Revolution Series] Matt Hayes | Email is Not Dead: Overcoming BAU & Boosting AOV

May 01, 2019 10:00 - 15 minutes - 21.3 MB

Key Takeaways: You can’t do 1:1 personalization unless you’re doing ‘message automation.’ This isn’t just automating the sending of emails, but also the content within it. Too often, the BAU loop — business as usual — prevents us from ever getting this deep in the first place! Don’t let BAU cripple your creativity! This occurs when, say, you’re building an email, while meanwhile your design team is working on  a component to be placed within the HTML, you begin testing, but you find that ...

034: Caren Carrasco | RFM Modeling 101: Predict Churn, Purchase, & Retention with Simple Segmentation

April 24, 2019 10:00 - 25 minutes - 35.6 MB

Key Takeaways: Gather your team. You’ll be most successful with RFM modeling if there are a couple of you working on it together – someone to help you dig into the data, someone to craft the content, etc. Then, get to scoring and automating. Using Caren’s model, start scoring your customers based on the recency, frequency, and monetary values of their purchases. Once you’ve got that down, it’s time to start crafting messages for your segments and monitoring to see what works and tweaking ...

[Revolution Series] Chris Pirrotta | How Authentic is Your Marketing? Touch a Customer’s Heart

April 17, 2019 10:00 - 16 minutes - 22.4 MB

Key Takeaways: What does your marketer plus machine blueprint look like? Are you there yet? Well, I’m here, as is Chris, to let you know something you shouldn’t forget: it’s OK if you’re still working on learning about how machines can complement your marketing. You’re NOT in the minority if you’re still working on integrating AI, ML, and automations. All good things take time! So long as you’re making progress, don’t worry about anyone else. Maybe you don’t need ultra-advanced, super com...

033: Brian Beck | How to Compete with (or Start Leveraging) Amazon for a Winning E-Commerce Approach

April 10, 2019 10:00 - 24 minutes - 34.2 MB

Key Takeaways: Are you on Amazon? Should you be? How is the mega marketplace best suited to help you meet the objectives of your unique business? Or maybe it’s not? Could it help you sell more products or help you raise brand awareness? What channels are you using to not only market your business and interact with customers but to also actually sell your products? That’s a massive question and it’s not to be taken lightly. However, it’s an important one to continue to ask yourself. What d...

[Revolution Series] Sandra Wroe | How to Adapt to the Digital, Omnichannel World (In 12 Minutes)

April 03, 2019 10:00 - 16 minutes - 22.8 MB

Key Takeaways: As Sandra says, we have to “think about what the right channel for each person is, along with the right content, context, time, and frequency… as she said “the number of possibilities increase a ton and it becomes hard for the marketer to figure all of that out if they don’t have the machine to rely on.” So, use machines to help you where it makes sense. How can you break through and be more customer centric? If they want to, WorldRemit’s app users can sign up for daily pu...

[Revolution Series] Maria Flores Portillo | How to Work with Artificial Intelligence as Your Creative Ally

March 27, 2019 10:00 - 16 minutes - 22.7 MB

Key Takeaways: To any marketer still feeling skeptical about AI: as Maria says, “demystify it!” AI isn’t like Terminator portrays it, nor will some robot come take your job. Educate yourself and learn all you can. Then, find a specific use case based on one aspect of your marketing process you want to resolve, optimize, automate, or improve. Using AI is a choice. Instead of spending ridiculous amounts of time sorting through spreadsheets, choose more time for strategy. Where you once man...

032: Elliot Ross | Are You An Email Marketing Power User? How to Step Up Your Game

March 20, 2019 10:00 - 30 minutes - 41.8 MB

Key Takeaways: It helps you see opportunities to create master templates. What common elements could you combine into one or a few templates to use instead of creating so many custom emails? Consider adding basic stats about performance to your "wall of emails." This will help you test assumptions about which emails worked and which didn’t. Start tracking some stats around the process. For example, how long did it take from start to finish to create and ship an email? How many people h...

[Revolution Series] Chelsea Mueller | How Cheaper Than Dirt Uses Customer Behavior Data for Personalization

March 13, 2019 10:00 - 19 minutes - 26.8 MB

Key Takeaways: First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to do in alignment with your overarching goals. Second, don’t shy away from the seemingly scary stuff. Data, AI, machine learning, voice, and even developing working partnerships with your IT team to bring it all together are a reality that needs to ...

031: Tyler Sickmeyer | E-Commerce Marketing: Past, Present, & Future

March 06, 2019 11:00 - 21 minutes - 30.1 MB

Key Takeaways: Not everything that counts can be counted. And not everything that can be counted counts. Yes, data is critically important. Yes, you should measure as much as you're reasonably able. And yes, it’s imperative that you analyze results. But these components don’t tell the entire story. You still must interpret this information, decide what it all means, and get creative with what it’s telling you. Give yourself a break. All the pressure you’re putting on yourself -- or that ...

[Revolution Series] Robert Rebholz | Direct Mail Converts at 3.7% – is it Part of Your Modern Marketing Mix?

February 27, 2019 11:00 - 18 minutes - 25.2 MB

Key Takeaways: 73% of consumers prefer direct mail over other advertising methods, and just over half of customers find print marketing to be the most trustworthy marketing vehicle. Print marketing -- or direct mail -- is a "cheap" channel, as Rob puts it, but there's a lot of ways to use and integrate it with your other channels. Print/direct mail no longer has to be siloed, either, and is becoming more easily integrated within the overall CRM system. As a performance channel, automated...

030: Matt Hayes | Email Personalization: Automating Content at Scale

February 20, 2019 11:00 - 26 minutes - 36.3 MB

Key Takeaways: There are several challenges to doing email personalization repeatedly and at scale. Business-as-usual is not your friend -- when you get stuck in the day-to-day and can’t even get personalization set up, you never even give yourself a shot. Automation and tech is key to achieving the objective of mass personalization at scale. You can’t create one email with millions of variations by hand or manually. It has to be done in an automated way. Timing is crucial if you want to...

[Revolution Series] Chris Pearce | Using Behavioral Marketing to Understand Context, Content, & Deep-Seated Customer Needs

February 13, 2019 11:00 - 18 minutes - 25.8 MB

Key Takeaways: Understand context and the role of a particular piece of content at a particular time. Consider how a customer is feeling -- their state of mind -- at a particular time. It doesn't have to be highly creative... it can be utilitarian instead of crazy creative. This approach can be extremely effective in terms of understanding the job that needs to be done. Then, if you need extra creativity at certain touch points, that's where you'll have more time to shine. Look at neuros...

029: Vivek Sharma | Uniting Data & Creative to Bring Personalization Into the Visual Era

February 06, 2019 11:00 - 27 minutes - 38.3 MB

Key Takeaways: Personalization is about so much more than words — it's about the full experience you deliver to customers. It IS about the words, but also the visual experience through which that experience is created. Personalized, visual experiences are about right time messages, delivering this content to the right contact or customer, and ensuring that content is suited, specifically, for the device they're using at that moment. How might you be able to leverage augmented and virtu...

028: Brian Merritt | Managing Customer Reviews for Greater Retention and ROI

January 30, 2019 11:00 - 29 minutes - 41.1 MB

Key Takeaways: Reviews influence the vast majority of consumers' (89%, in fact) purchasing decision. That means it’s never been more important to manage your online reputation. Listening and engaging with what your customers are saying online can help you build trust and credibility, and improve your bottom line. Health checks for retention: product consumption (how often are customers returning to buy again, how is the AOV changing, what's the frequency of their re-purchases?), service ...

027: Parry Malm | The Role of Artificial Intelligence in Email Copy: Coming to an Inbox Near You

January 23, 2019 11:00 - 23 minutes - 33.2 MB

Key Takeaways: Don’t believe the hype! AI, machine learning, data science, technology, and more, aren't even relevant if you’re not putting your customers at the center of your strategy. Do whatever it takes to serve THEM. Innovation, technology, and data is useless if it’s not being used to provide exceptional experiences for your customers. Here we sit, at the beginning of 2019. As Parry alluded to, the truth is that likely not all that much will change by this time next year. You’ll li...

Bonus: Erin Azar | Integrating Mobile Within an Omnichannel Approach

January 21, 2019 11:00 - 12 minutes - 16.9 MB

Description:  Erin Azar, Global Product Manager, talks everything mobile, including what the future looks like with regard to in-app messaging, the ability to send messages and have them preserved in an inbox, and geo-location. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/mobile-marketing-erin-azar

026: Ben Mercer & Josh Scotton | The Secrets to Personalizing Your Website Experience for Unknown Visitors

January 16, 2019 11:00 - 27 minutes - 37.4 MB

Key Takeaways: It’s not just about who is on your  website, but why they are there. What’s their intent? AI and machine learning — plus readily-available online information — can help answer this question for new and existing customers, alike. Consistent content personalization across all channels is something we hear a lot about lately. And for good reason. It’s what consumers crave and what all of us as marketers are (or should be) trying to deliver. This can be done — but it takes a d...

Bonus: Bijan Bedroud | How Emarsys is Revolutionizing the Marketing Industry

January 14, 2019 11:00 - 13 minutes - 19.1 MB

Description:  Bijan Bedroud, Chief Revenue Officer at Emarsys, joins the show to discuss how Emarsys' latest product release aligns with the marketing industry. Full Shownotes: https://www.emarsys.com/en/resources/podcasts/revolutionizing-marketing-bijan-bedroud

[Revolution Series] Ashwin Ram | The Role of Artificial Intelligence in Marketing

January 09, 2019 11:00 - 15 minutes - 21.9 MB

Description: Our generation's foremost researcher and expert on technical artificial intelligence, Ashwin Ram of Google, joins the show following his Revolution presentation to discuss a modern application of AI in marketing. Listen now! Full Shownotes: https://www.emarsys.com/en/resources/podcasts/artificial-intelligence-ashwin-ram

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