033: Brian Beck | How to Compete with (or Start Leveraging) Amazon for a Winning E-Commerce Approach

Key Takeaways:

Are you on Amazon? Should you be? How is the mega marketplace best suited to help you meet the objectives of your unique business? Or maybe it’s not? Could it help you sell more products or help you raise brand awareness? What channels are you using to not only market your business and interact with customers but to also actually sell your products? That’s a massive question and it’s not to be taken lightly. However, it’s an important one to continue to ask yourself. What do your customers want? Don’t overshoot, but do aim to meet them where they are. It’s a lot. A whole lot. So keep your expectations in check in regards to what’s possible, what’s needed to best serve your customers, and to innovate along with the rapidly changing opportunities in the marketplace.

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/amazon-ecommerce-brian-beck