[Revolution Series] Chris Pirrotta | How Authentic is Your Marketing? Touch a Customer’s Heart

Key Takeaways:

What does your marketer plus machine blueprint look like? Are you there yet? Well, I’m here, as is Chris, to let you know something you shouldn’t forget: it’s OK if you’re still working on learning about how machines can complement your marketing. You’re NOT in the minority if you’re still working on integrating AI, ML, and automations. All good things take time! So long as you’re making progress, don’t worry about anyone else. Maybe you don’t need ultra-advanced, super complex automations, algorithms, and AI across your arsenal. Sideshow knows that building trust with customers in meaningful ways is critical, so they focus mainly on areas their audience hangs out, on social listening and Facebook advertising. No need to jump into the deep end if all of your fish swim in the shallow. Make authentic connections – whatever that means for you. Chris shared one of the most inspiring quotes we’ve heard from any guest thus far – and it’s a mic drop moment, so I’ll leave you with this thought: “The most effective marketing is marketing in which you really touch someone’s heart.”

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/authenticity-chris-pirrotta