Market Mentors
168 episodes - English - Latest episode: 3 months ago - ★★★★★ - 1 ratingIf you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
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Episodes
58. Series 2 | Ep 21 The Secret to Start-Up Success? Focus on Building a Strong Brand from Day One, with Yoav Vilner, CEO at Walnut
March 29, 2022 06:00 - 16 minutes - 11.7 MBIn today’s digital marketing landscape, every company has a platform online to make noise and promote their own products or services. With that in mind, your Startup’s brand could be the point of differentiation that allows you to cut through that noise and gain an advantage over your competition. In this episode, Yoav Vilner, CEO of Walnut, talks to Matt Dodgson about how he’s achieved success founding and scaling a number of start-ups by focusing on building a strong brand from the very...
57. Series 2 | Ep 20 How to Develop a Successful B2B Tech Marketing Career Based on Several Different Specialist Disciplines, with Laura Hauser, VP Marketing at Griffin
March 22, 2022 07:00 - 28 minutes - 19.6 MBWhen hiring B2B marketers, some businesses tend to put too much emphasis on finding people with experience specific to the position in question. This week’s guest is here to demonstrate why you should always give marketers the chance to transfer their skills and knowledge into new roles or industries. In this episode, Laura Hauser tells Matt Dodgson about how she’s built a successful marketing career by mastering several specialist disciplines at different stages of her development. They c...
56. Series 2 | Ep 19 Exploring the Role of a CMO in Today’s Marketing Landscape, with Kate Owen CMO at UPP
March 15, 2022 07:00 - 35 minutes - 24.6 MBA Chief Marketing Executive (CMO) is the top of the food chain, as far as marketing roles go. But many of our readers often ask us what it takes to get there, what the role involves, and what influence a CMO can have on their wider business? In this episode, Kate Owen gives us a fascinating insight into her career and how it led her to her current role of CMO at UPP. We cover; What is a CMO responsible for that a VP or marketing director isn’t The biggest learning curve in her job as a...
56. Series 2 | Ep 19 Exploring the Role of a CMO in Today’s Marketing Landscape, with Kate Owen
March 15, 2022 07:00 - 35 minutes - 24.6 MBA Chief Marketing Executive (CMO) is the top of the food chain, as far as marketing roles go. But many of our readers often ask us what it takes to get there, what the role involves, and what influence a CMO can have on their wider business? In this episode, Kate Owen gives us a fascinating insight into her career and how it led her to her current role of CMO at UPP. We cover; What is a CMO responsible for that a VP or marketing director isn’t The biggest learning curve in her job as a...
55. Series 2 | Ep 18 What is Revenue Operations? Understanding the Growing Importance of RevOps for Businesses Today, with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
March 08, 2022 07:00 - 30 minutes - 20.8 MBWhat is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it’s a growing discipline that’s helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth. In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set yourself up for success. They cover; what revenue operations is why revenue operations is so im...
55. Series 2 | Ep 18 What is Revenue Operations? Understanding the Growing Importance of RevOps for Businesses Today, with Lorena Morales
March 08, 2022 07:00 - 30 minutes - 20.8 MBWhat is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it’s a growing discipline that’s helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth. In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set yourself up for success. They cover; what revenue operations is why revenue operations is so im...
54. Series 2 | Ep 17 How to Develop Your Own Playbook for B2B Marketing Success, with Nick Roberts, Marketing Director at Ve
March 01, 2022 07:00 - 22 minutes - 15.4 MBB2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results. But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience. In this podcast, Nick Roberts talks to Matt Dodgson about how B2B marketers can - and should - develop their own unique playbooks to achieve success. They cover; W...
54. Series 2 | Ep 17 How to Develop Your Own Playbook for B2B Marketing Success, with Nick Roberts
March 01, 2022 07:00 - 22 minutes - 15.4 MBB2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results. But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience. In this podcast, Nick Roberts talks to Matt Dodgson about how B2B marketers can - and should - develop their own unique playbooks to achieve success. They cover; W...
53. Series 2 | Ep 16 A B2B Tech Marketer’s Guide to Finding Your Career Path in 2022, with Mark Larwood
February 22, 2022 07:00 - 25 minutes - 17.4 MBWith so many different roles, responsibilities, skills, trends, and technologies to navigate these days, it can be overwhelming trying to carve out your ideal career path. In this week’s episode, Mark Larwood talks in detail about all the various options available to B2B Tech marketers today, to help you understand the best approach for you personally. He covers; Can being a specialist B2B marketer harm your career in the long term? What skills do B2B marketers need to master today to be...
53. Series 2 | Ep 16 A B2B Tech Marketer’s Guide to Finding Your Career Path in 2022, with Mark Larwood, Head of Strategic Customer Marketing & ABM at O2
February 22, 2022 07:00 - 25 minutes - 17.4 MBWith so many different roles, responsibilities, skills, trends, and technologies to navigate these days, it can be overwhelming trying to carve out your ideal career path. In this week’s episode, Mark Larwood talks in detail about all the various options available to B2B Tech marketers today, to help you understand the best approach for you personally. He covers; Can being a specialist B2B marketer harm your career in the long term? What skills do B2B marketers need to master today to be...
52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue
February 15, 2022 07:00 - 36 minutes - 25.2 MBIn this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue. He covers; Why Kite needed Oren's expertise The first steps he took to put the right foundation for growth in place How he decided which growth experiments to run The channels they used and why The metrics he was tracking The tech stack he used What results he achieved for Kite T...
51. Series 2 | Ep 14 How to Create Content That Your Buyers Actually Care About, with Mark Colgan
February 08, 2022 07:00 - 26 minutes - 18 MBTo be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about. Why? Well, that’s exactly what this week’s guest has joined us to discuss. In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. He covers; Why it's so important to create content today that buyers care about Where to get started with this How to maximise the ...
51. Series 2 | Ep 14 How to Create Content That Your Buyers Actually Care About, with Mark Colgan, Co-Founder & CEO at Speak on Podcasts
February 08, 2022 07:00 - 26 minutes - 18 MBTo be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about. Why? Well, that’s exactly what this week’s guest has joined us to discuss. In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. He covers; Why it's so important to create content today that buyers care about Where to get started with this How to maximise the ...
50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford
February 01, 2022 07:00 - 35 minutes - 24.4 MBWith such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed. In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years. Edward covers; How the role of a B2B tech marke...
50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford, Demand Gen Director at Supermetrics
February 01, 2022 07:00 - 35 minutes - 24.4 MBWith such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed. In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years. Edward covers; How the role of a B2B tech marke...
49. Series 2 | Ep 12 Working with B2B Copywriters to Maximise the Value Your Tech Business Gains From Content Marketing, with David McGuire
January 25, 2022 07:00 - 32 minutes - 22.6 MBB2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales. In this episode, David McGuire, Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing. They cover; - Why it's so hard to hire quality B2B Tech writers right now - What you shoul...
49. Series 2 | Ep 12 Working with B2B Copywriters to Maximise the Value Your Tech Business Gains From Content Marketing, with David McGuire, Co-Owner at Radix Communications
January 25, 2022 07:00 - 32 minutes - 22.6 MBB2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales. In this episode, David McGuire, Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing. They cover; - Why it's so hard to hire quality B2B Tech writers right now - What you shoul...
48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth, Founder & MD at Vantage Clever
January 18, 2022 07:00 - 24 minutes - 16.9 MBAs marketing technology continues to evolve at a rapid pace, marketing operations has also evolved into an important specialist role. And this week’s guest believes businesses must begin to take marketing ops more seriously if they want their wider marketing team to reach its full potential. In this episode, Karla Wentworth talks to Matt Dodgson about why marketing operations should be seen as the foundation of any successful marketing team today. They cover; - What is marketing operat...
48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth
January 18, 2022 07:00 - 24 minutes - 16.9 MBAs marketing technology continues to evolve at a rapid pace, marketing operations has also evolved into an important specialist role. And this week’s guest believes businesses must begin to take marketing ops more seriously if they want their wider marketing team to reach its full potential. In this episode, Karla Wentworth talks to Matt Dodgson about why marketing operations should be seen as the foundation of any successful marketing team today. They cover; - What is marketing operat...
47. Series 2 | Ep 10 A Content Marketing Masterclass for B2B Tech Marketers, with Rand Fishkin
January 11, 2022 07:00 - 37 minutes - 25.7 MBContent marketing is always evolving, but many B2B tech marketers are still stuck in their old ways, spending time and money on outdated activities which actually hold them back. In this episode, Rand Fishkin gives a content marketing masterclass where he shares some of the unique ideas and perspectives that have made him one of the most influential marketing experts in the world. They cover; Is creating persona's a waste of time? Why keyword research can be limiting and what you shou...
47. Series 2 | Ep 10 A Content Marketing Masterclass for B2B Tech Marketers, with Rand Fishkin, CEO at SparkToro
January 11, 2022 07:00 - 37 minutes - 25.7 MBContent marketing is always evolving, but many B2B tech marketers are still stuck in their old ways, spending time and money on outdated activities which actually hold them back. In this episode, Rand Fishkin gives a content marketing masterclass where he shares some of the unique ideas and perspectives that have made him one of the most influential marketing experts in the world. They cover; Is creating persona's a waste of time? Why keyword research can be limiting and what you shou...
46. Series 2 | Ep 9 How to Become a Better B2B Tech Marketer, with Jason Bradwell, Senior Director, Group Marketing and Communications at Deltatre
January 04, 2022 07:00 - 30 minutes - 21.1 MBB2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges. In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set y...
46. Series 2 | Ep 9 How to Become a Better B2B Tech Marketer, with Jason Bradwell
January 04, 2022 07:00 - 30 minutes - 21.1 MBB2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges. In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set y...
45. Series 2 | Ep 8 Expert Advice to Increase the Success Rates of Your Cold Outreach, with Kristina Finseth
December 21, 2021 07:00 - 33 minutes - 22.8 MBIt seems today that a lot of marketers are far more focused on inbound marketing than outbound. But this week’s guest is a firm believer that, with the right approach, cold outreach is a great way to significantly boost the number of sales meetings you’re generating for your team. In this episode, Kristina Finseth talks to Matt Dodgson about all her tips, tricks, and trade secrets with cold outreach to help you improve your results. They cover; Why cold outreach is still an effective ...
45. Series 2 | Ep 8 Expert Advice to Increase the Success Rates of Your Cold Outreach, with Kristina Finseth, Outbound Growth Marketing at Greenhouse
December 21, 2021 07:00 - 33 minutes - 22.8 MBIt seems today that a lot of marketers are far more focused on inbound marketing than outbound. But this week’s guest is a firm believer that, with the right approach, cold outreach is a great way to significantly boost the number of sales meetings you’re generating for your team. In this episode, Kristina Finseth talks to Matt Dodgson about all her tips, tricks, and trade secrets with cold outreach to help you improve your results. They cover; Why cold outreach is still an effective ...
44. Series 2 | Ep 7 How to Use the Science Behind Storytelling to Make B2B Marketing More Effective, with Leslie Talbot
December 14, 2021 07:00 - 29 minutes - 20 MBGood storytelling is essential for marketers to connect with our target customers, influence their behaviour, and inspire them to take action. In this episode, Leslie Talbot, SVP of Strategic Marketing at Corporate Visions talks to Matt Dodgson about the fascinating science behind storytelling and how it can be used to make marketing more effective. We cover; - How B2B buying behaviour has changed - The #1 factor that influences B2B buyer behaviour today - Four factors you can use in you...
44. Series 2 | Ep 7 How to Use the Science Behind Storytelling to Make B2B Marketing More Effective, with Leslie Talbot, SVP Marketing at Corporate Visions
December 14, 2021 07:00 - 29 minutes - 20 MBGood storytelling is essential for marketers to connect with our target customers, influence their behaviour, and inspire them to take action. In this episode, Leslie Talbot, SVP of Strategic Marketing at Corporate Visions talks to Matt Dodgson about the fascinating science behind storytelling and how it can be used to make marketing more effective. We cover; - How B2B buying behaviour has changed - The #1 factor that influences B2B buyer behaviour today - Four factors you can use in you...
43. Series 2 | Ep 6 Using Strategic Marketing to Scale Your B2B SaaS Start-Up, with Scott Vaughan, CMO & GTM Advisor
December 07, 2021 07:00 - 35 minutes - 24.3 MBMarketing plays an instrumental role in the growth and success of B2B SaaS start-ups today. But making mistakes when building a marketing team could have a damaging impact on the business. In this episode, Scott Vaughan talks to Matt Dodgson about some useful marketing strategies you can use to scale your early-stage SaaS start-up. They cover; Why marketing for a SaaS businesses is different How to approach marketing as the first marketer into a SaaS Startup How to know when your Saa...
43. Series 2 | Ep 6 Using Strategic Marketing to Scale Your B2B SaaS Start-Up, with Scott Vaughan
December 07, 2021 07:00 - 35 minutes - 24.3 MBMarketing plays an instrumental role in the growth and success of B2B SaaS start-ups today. But making mistakes when building a marketing team could have a damaging impact on the business. In this episode, Scott Vaughan talks to Matt Dodgson about some useful marketing strategies you can use to scale your early-stage SaaS start-up. They cover; Why marketing for a SaaS businesses is different How to approach marketing as the first marketer into a SaaS Startup How to know when your Saa...
42. Series 2 | Ep 5 Understanding Demand Generation and Modern Marketing’s Relationship with Sales, with Andy Culligan, Fractional CMO
November 30, 2021 07:00 - 31 minutes - 21.4 MBDemand generation is a popular trend in modern marketing because of the way it supports sales teams and enables them to be more successful. But many businesses overlook the fundamentals of good demand generation, and consequently run into challenges or fail to meet their revenue targets. In this episode, Andy Culligan talks to Matt Dodgson about the most effective techniques he’s learned for successful demand generation over the past 10 years. They cover; What components you need to bu...
42. Series 2 | Ep 5 Understanding Demand Generation and Modern Marketing’s Relationship with Sales, with Andy Culligan
November 30, 2021 07:00 - 31 minutes - 21.4 MBDemand generation is a popular trend in modern marketing because of the way it supports sales teams and enables them to be more successful. But many businesses overlook the fundamentals of good demand generation, and consequently run into challenges or fail to meet their revenue targets. In this episode, Andy Culligan talks to Matt Dodgson about the most effective techniques he’s learned for successful demand generation over the past 10 years. They cover; What components you need to bu...
41. Series 2 | Ep 4 How to Master B2B SaaS Marketing with Alan Gleeson, CMO / Marketing Consultant at Work With Agility
November 23, 2021 07:00 - 34 minutes - 23.5 MBB2B SaaS marketing is a complex challenge which most companies struggle with in their early stages. Faced with conflicting priorities, tight budgets, and pressure to deliver fast results, it’s unsurprising that tech marketing is so hard to get right. In this episode, Alan Gleeson provides valuable advice for how B2B SaaS companies should approach their marketing to achieve long-term success. We cover; Why SaaS marketing is so different When an early stage SaaS business should start t...
40. Series 2 | Ep 3 The Increasing Importance of Product Marketing for Tech Companies Today with Vakis Rigas, VP Marketing at Shypple
November 16, 2021 07:00 - 30 minutes - 20.9 MBIt seems that ambitious start-ups are launching innovative new tech products every day. And as the tech landscape becomes more competitive, the demand for outstanding product marketing is also on the rise. In this episode, Vakis Rigas joins Matt Dodgson to discuss the increasing importance of product marketing for businesses today. We cover; What product marketing is When a company should hire its first product marketer What a product marketer should focus on in the first 90 days of ...
39. Series 2 | Ep 2 Shifting an entire marketing approach to ABM - the why, the how and the now with Amit Bivas, VP Marketing at Optimove
November 09, 2021 07:00 - 25 minutes - 17.6 MBAccount based marketing is one of the best strategies to help drive demand and pipeline from a select list of accounts. But to rip up the current marketing approach and go 'all in' on ABM is another thing altogether. Join Amit Bivas, VP Marketing at Optimove, as we discuss why they decided to ignore most of their market and follow this new approach. We cover; What the trigger was to go 'all in' on ABM How the leadership team reacted to the idea What the first step was to implementing t...
38. Series 2 | Ep 1 How marketing can help a B2B Tech Startup scale with Kartik Krishnan, New Markets Expansion Lead at Beamery
November 02, 2021 07:00 - 28 minutes - 19.8 MBUsing marketing is one of the most powerful ways to help a Startup scale, yet it's one of the hardest to execute well. Join Kartik Krishnan, growth marketing expert, as we discuss how to use marketing to help your B2B Tech Startup scale. We cover; Why is it important for Startups in particular to use marketing to help them scale? When should Startups hire their first marketer? What type of marketer should they hire? What should the marketer be focussing on in the short term to drive gr...
38. Series 2 | Ep 1 How marketing can help a B2B Tech Startup scale with Kartik Krishnan
November 02, 2021 07:00 - 28 minutes - 19.8 MBUsing marketing is one of the most powerful ways to help a Startup scale, yet it's one of the hardest to execute well. Join Kartik Krishnan, growth marketing expert, as we discuss how to use marketing to help your B2B Tech Startup scale. We cover; Why is it important for Startups in particular to use marketing to help them scale? When should Startups hire their first marketer? What type of marketer should they hire? What should the marketer be focussing on in the short term to drive gr...
37. Series 1 | Ep 37 - How martech can forge a path to the role of CMO with Scott Brinker
February 27, 2020 07:00 - 31 minutes - 22 MBListen as Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, talks about how you can forge your marketing career if you come from a martech background. We also talk about the changing landscape of martech, how to stay ahead of the pack in a fast moving tech landscape and so much more.. Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment- a recruitment agency that connects ambitious B2B Tech businesses with ROI focussed marketers to ig...
3. Series 2 | Ep 3 - How martech can forge a path to the role of CMO with Scott Brinker
February 27, 2020 07:00 - 31 minutes - 22 MBListen as Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, talks about how you can forge your marketing career if you come from a martech background. We also talk about the changing landscape of martech, how to stay ahead of the pack in a fast moving tech landscape and so much more.. Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment- a recruitment agency that connects ambitious B2B Tech businesses with ROI focussed marketers to ig...
2. Series 2 | Ep 2 - Should events be a lever to growth? Find out why and what ROI to expect with Jane Culcheth Beard
February 06, 2020 07:00 - 53 minutes - 37 MBWho better to speak to about B2B events, than Jane Culcheth Beard. After over 10 years in events marketing roles at HP, Jane talks us through why events has to be included in your B2B marketing plan to maximise your success. We also talk about; What ROI to expect from B2B events How to decide what sort of event to do Ideas for Startups with smaller audiences Where it can all go wrong and how to avoid that How to develop your career in B2B events Market Mentors is brought to you by Fi...
36. Series 1 | Ep 36 - Should events be a lever to growth? Find out why and what ROI to expect with Jane Culcheth Beard
February 06, 2020 07:00 - 53 minutes - 37 MBWho better to speak to about B2B events, than Jane Culcheth Beard. After over 10 years in events marketing roles at HP, Jane talks us through why events has to be included in your B2B marketing plan to maximise your success. We also talk about; What ROI to expect from B2B events How to decide what sort of event to do Ideas for Startups with smaller audiences Where it can all go wrong and how to avoid that How to develop your career in B2B events Market Mentors is brought to you by Fi...
35. Series 1 | Ep 35 - How a CEO can use marketing to help them scale with Ross Chapman
January 16, 2020 07:00 - 53 minutes - 36.6 MBIf you're the CEO or Founder of a B2B Technology business, how do you use marketing to help you scale? In this episode, join Ross Chapman, Marketing Director at Portswigger Web Security, as he talks through his no-nonsense advice to help you get value from marketing and scale. We cover; Outsourcing marketing v having it in-house When it's the right time to hire your first marketer and at what level What a CEO / Founder needs to talk about to excite a senior level marketer What your fir...
1. Series 2 | Ep 1 - How a CEO can use marketing to help them scale with Ross Chapman
January 16, 2020 07:00 - 53 minutes - 36.6 MBIf you're the CEO or Founder of a B2B Technology business, how do you use marketing to help you scale? In this episode, join Ross Chapman, Marketing Director at Portswigger Web Security, as he talks through his no-nonsense advice to help you get value from marketing and scale. We cover; Outsourcing marketing v having it in-house When it's the right time to hire your first marketer and at what level What a CEO / Founder needs to talk about to excite a senior level marketer What your fir...
34. Series 1 | Ep 34 - Career Planning - 4 Steps to Transform Your B2B Marketing Career with David White
November 28, 2019 06:00 - 53 minutes - 36.6 MBAfter 15 years at Fujitsu, rising to VP - Head of Global Offerings Marketing, David White shares his insights on how to plan and manage your career, so that you can achieve your goals. With the benefit of an executive coach at Fujitsu, it's fascinating to hear David talk about his experiences - distilling it into 4 steps that you can start to implement today. Whether you're just starting out in your career or desperate for that CMO job, there's something for everyone.. Market Mentors is b...
Career Planning - 4 Steps to Transform Your B2B Marketing Career with David White
November 28, 2019 06:00 - 53 minutes - 36.6 MBAfter 15 years at Fujitsu, rising to VP - Head of Global Offerings Marketing, David White shares his insights on how to plan and manage your career, so that you can achieve your goals. With the benefit of an executive coach at Fujitsu, it's fascinating to hear David talk about his experiences - distilling it into 4 steps that you can start to implement today. Whether you're just starting out in your career or desperate for that CMO job, there's something for everyone.. Market Mentors is b...
5 Steps To Scale Your B2B Service Business with Jill Pringle, CEO and Founder of Brand Symphony Marketing
October 24, 2019 10:00 - 1 hour - 51.4 MBJill Pringle, CEO and Founder of Brand Symphony Marketing gives us a masterclass on how to scale a B2B service business with her 5 steps from her newly launched book - The Brand Symphony - we talk about many things. If you've got a small B2B service business and you're looking to scale, this is the episode for you. Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that connects B2B Technology businesses with marketers who can help them ...
33. Series 1 | Ep 33 - 5 Steps To Scale Your B2B Service Business with Jill Pringle, CEO and Founder of Brand Symphony Marketing
October 24, 2019 10:00 - 1 hour - 51.4 MBJill Pringle, CEO and Founder of Brand Symphony Marketing gives us a masterclass on how to scale a B2B service business with her 5 steps from her newly launched book - The Brand Symphony - we talk about many things. If you've got a small B2B service business and you're looking to scale, this is the episode for you. Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that connects B2B Technology businesses with marketers who can help them ...
32. Series 1 | Ep 32 - Using video to generate leads in B2B marketing with the Contented Brothers
September 19, 2019 06:00 - 1 hour - 48 MBCutting through the noise and getting someone's attention are key issues facing B2B marketers today. And that's why there's now a surge for marketers to use video in their content marketing efforts. So, it was great to catch up with Tom and Birdie of Contented Brothers to hear about how they've helped clients like SAP on their video marketing journey, and also listen to some great ideas for starting out. Market Mentors is brought to you by Fiona Jensen of Market Recruitment - connecting B2B...
Using video to generate leads in B2B marketing with the Contented Brothers
September 19, 2019 06:00 - 1 hour - 48 MBCutting through the noise and getting someone's attention are key issues facing B2B marketers today. And that's why there's now a surge for marketers to use video in their content marketing efforts. So, it was great to catch up with Tom and Birdie of Contented Brothers to hear about how they've helped clients like SAP on their video marketing journey, and also listen to some great ideas for starting out. Market Mentors is brought to you by Fiona Jensen of Market Recruitment - connecting B2B...
31. Series 1 | Ep 31 - From GQ to SAP. Proof content marketing skills are transferable with Jack Dyson, Global Head of Content Strategy at SAP
August 22, 2019 06:00 - 56 minutes - 38.6 MBWith so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson, Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much more. Market Mentors is brought to you by Fiona Jensen of Market Recruitment.
From GQ to SAP. Proof content marketing skills are transferable with Jack Dyson, Global Head of Content Strategy at SAP
August 22, 2019 06:00 - 56 minutes - 38.6 MBWith so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson, Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much more. Market Mentors is brought to you by Fiona Jensen of Market Recruitment.