49. Series 2 | Ep 12 Working with B2B Copywriters to Maximise the Value Your Tech Business Gains From Content Marketing, with David McGuire

Market Mentors

English - January 25, 2022 07:00 - 32 minutes - 22.6 MB - ★★★★★ - 1 rating
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Previous Episode: 48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth

Next Episode: 50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford

B2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales.

In this episode, David McGuire, Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing.

They cover;

- Why it's so hard to hire quality B2B Tech writers right now
- What you should include in a brief to engage a copywriter or copywriting agency
- What should the hiring process should look like for B2B Tech copywriters
- How important soft skills are when hiring B2B Tech copywriters
- Tips to get the best work from your copywriter
- How best to review and quality check a copywriters work - steal David's 15 point quality checklist here.
- Where you can go to learn more about becoming a better writer

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.