Episode 032 - Make an impact - Optimising LinkedIn for business | with Claire Durrant

Claire Durrant is an experienced Social Media & Personal Branding Consultant helping businesses achieve growth with strategy led social media & no-nonsense expert support. 

Claire also helps individuals build memorable Personal brands that help them make an impact online. 

Discussed in this episode:

What exactly is a social media strategist & Why/when do people usually come to Claire for help.What LinkedIn is and how it can be powerful to your business.Why LinkedIn isn’t always the first choice for some when it comes to social media.Is LinkedIn for B2C as well as B2B?Making the most of your LinkedIn Profile. What we should be thinking about in terms of:Profile photoCover photoHeadline'About' area'Featured' area'Experience & Education' areaCreating & sharing content - What types of content should we be creating?Navigating the different types of content activity:PostsArticlesDocumentsMaking connections - Who? When? & etiquette.How to effectively use the ‘Recommendations’ feature.Do I need LinkedIn Premium?Some of the main benefits Claire has seen clients achieve through the use of LinkedIn.What to look out for when looking for a social media strategist to work with.The process that Claire takes her client through when working with them.

DISCLAIMER: Always seek the advice of your doctor or other qualified health care provider with any questions you may have regarding a medical condition or lifestyle change. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast or on this website.  Always seek the advice of a legal or financial professional or other qualified provider with any questions you may have regarding a legal or financial matter. Never disregard professional legal or financial advice or delay in seeking it because of something you have heard on the podcast or on this website.

Follow Claire Durrant: 

Website: www.clairedurrant.me

LinkedIn: www.linkedin.com/in/claire-durrant

Instagram: @clairedurrantmedia

Claire’s Free LinkedIn Profile Cheatsheet: www.clairedurrant.me/linkedinprofile

Welcome to Make Today Count. Your 60 mins of fresh conversation, served up to inform, educate & inspire your personal brand. Each episode I chat to thought leaders, influencers and experts in their game who all have one thing in common. The desire to go the extra mile. Pushing against the status quo to create a richer life for both themselves and those around them. Powered by compassion and driven by the need to leave the world that little bit better than when they arrived.

Podcast theme music: ‘March on’ by Silent Partner.  Used in agreement with the Youtube Free Music Audio Library.

Support the show (https://www.buymeacoffee.com/rossdeanphoto)

Hosted on Acast. See acast.com/privacy for more information.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/maketodaycount/message